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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kreativitas dan inovasi produk terhadap keunggulan bersaing bisnis cocktail Arak-Keras Kabupaten Badung Bali. Populasi dalam penelitian ini adalah pembeli produk hard cocktail shop Bali tahun 2020, besar sampel dihitung berdasarkan rumus Slovin yaitu 75 responden, dan pengambilan sampel menggunakan metode random sampling. metode, yaitu penyebaran kuesioner menggunakan regresi linier berganda. Hasil penelitian ini menunjukkan pengaruh positif secara simultan dan parsial antara kreativitas dan inovasi produk terhadap keunggulan bersaing bisnis cocktail Arak-Keras Kabupaten Baden di Bali

Quality of service, physical facilities and trust are things that affect customer satisfaction. This study aimed to find out how the quality of physical facilities services, and trust can have an influence on consumer satisfaction at Taman Langitwi Resort & Spa in Karangasem district. This study also aims to determine the quality of service, physical facilities, trust and customer satisfaction at Taman Langitwi Resort & Spa in Karangasem district. Data analysis using the classic assumption test, multiple linear regression analysis, analysis, determination analysis, partial significance test (t-test) and simultaneous significance test (F-test) results of the study showed that there was a positive and significant effect between service quality, physical facilities and simultaneous trust in customer satisfaction at Taman Langitwi Resort & Spa in Karangasem Regency.

Objectives - The rapid development of technology has penetrated many sectors of life in society, one of which is in Bank Sector. E-Money is another item in the realm of money related exchanges and dependent on the utilization of high innovation, the Technology Acceptance Model (TAM) hypotheses is extremely suitable to clarify how purchasers enthusiasm on it. This examination utilizes 100 online buyer respondents as examples, from the sum that can't be distinguished. Information accumulation by online polls. This exploration tried by quantitative strategies with SEM-PLS investigation. The consequences of speculation testing demonstrate that all the hypotheses were accepted. Perceived easy to use and perceived usefulness are positive and significant effect to attitude, and also attitude has a positive and significant effect to intention to use. Further research also needs to consider other variables that can influence intention to use new product with based on technology system. The aftereffects of this examination additionally empower the organization that issued e-money to be progressively mindful of angles that can improve the marketing technique. This paper contributes researchers by inspecting model of TAM and how it identifies with customer conduct to utilize electronic cash in Bali. Key Words: TAM, Intention, E-money, Acceptance Technology.