Descriptor: "International Advertising Association -- Research" - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"International Advertising Association -- Research"' showing total 2 results

Start Over Descriptor "International Advertising Association -- Research"

2 results on '"International Advertising Association -- Research"'

1. Advertising executives' perceptions of satellite TV's potential impact on the European market

Author: Howard, Donald G. and Ryans, John K., Jr.
Subjects: Marketing -- International aspects, Direct broadcast satellite television -- Surveys, Advertising agencies -- Surveys, Cable television, Advertising, marketing and public relations, Business, Business, general, International Advertising Association -- Research
Published: 1989

2. Relax ad bans: IAA; white paper calls for changes

Author: Mackie, Valerie
Subjects: International Advertising Association -- Research, Advertising -- International aspects, Television advertising -- International aspects
Published: 1985

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