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A year after his release from jail, where he was tortured and detained by Myanmar's military, Bo Maung (*) remains committed to non-violent resistance. Like other activists in the country [...]

Walking through the Edinburgh airport in 2008, I saw an IBM advertisement that said: "Stop selling what you have. Start selling what they need." True men, truer now. Today consumers [...]

Byline: Garett Sloane A bevy of internet advertising financial reports, from the biggest names in digital media like Meta, Google and Amazon, have brought a deeper understanding of where the [...]

Byline: Vince Bond Jr. YouTube users know the routine. Open a video, wait for the pre-roll ad, hit 'skip' a few seconds into the ad if allowed, then watch the [...]

Marketers have their own distinct definitions of what behavioral targeting is. We asked five experts to tell us what it's not. Marketers tend to define behavioral targeting in two quite [...]

Without question, a strong Internet presence has become increasingly important for businesses in recent years, especially for franchise systems that rely heavily on brand recognition. Indeed, the Internet is a [...]

The use of click rates in determining the effects of online advertising on consumer behavior is examined. Findings revealed that click rates do not accurately indicate the effectiveness of online advertising. The impacts of online display advertisements despite minimal click rates are also discussed.

INTRODUCTION The last decade or so has witnessed an explosive growth of electronic commerce. While the extensive use of Internet provides a new arena for marketers and retailers, the long-term […], This article proposes a model addressing the rebuilding of post-violation trust in B2C electronic commerce. The model uses expectation-confirmation theory and provides empirical verification for the factors affecting post-violation trust rebuilding and the association between them. The factors are perceived trustworthiness, confirmation by trust restoration, satisfaction and continuance trust intention. In accordance with exiting literature, perceived trustworthiness was found to have significant impact on continuance trust intention. The study also showed that confirmation by post-violation trust restoration activities had strong impact on satisfaction but satisfaction did not lead to post-violation continuance trust intention. Keywords: expectation confirmation theory; trust; trust rebuilding; trust violation

The art of being top of mind with your target market boils down to being memorable. But you can't be memorable if you're not doing anything to get noticed by [...]

The rapid growth of online advertising raises concerns about advertising clutter in the online media environment. This paper proposes an integrated model of advertising clutter that addresses the unique characteristics of the online media environment. We review the structural, information processing and functional approaches to advertising clutter, and integrate these approaches into a new comprehensive framework that explains consumer response to advertising clutter by differentiating consumer-centred analysis from media-centred analysis. The differences between online media and offline media are compared in terms of audience control and advertiser control. Attitudes towards advertising in general and in specific media contexts, and task orientations are introduced as mediating factors that affect the perception of and the subsequent response to advertising clutter. This paper offers a set of propositions on the factors affecting perception of advertising clutter, the relationship between physical characteristics and perception of advertising clutter, and how perception of clutter creates negative advertising effects. Managerial and theoretical implications of this framework are discussed.

As both a marketing assistant for a property management firm and a renter, Jacki Vipond knows the value of free online classifieds. In her job with Christopheson Properties, St. Louis [...]

Unfortunate football fanatics caught in the quagmire of big-cable debates gave thanks for more than turkey last November when NFL.com and NFL Mobile on Sprint teamed up to broadcast the [...]

Byline: Angela Doland "Princess Agents," a Chinese drama set in a long-ago dynasty, is about a young slave woman who becomes a sword-wielding military general. It features, among other period [...]

Online advertising has experienced phenomenal growth since its inception in 1994. This empirical study investigates the impact of seven creative characteristics of banner ads on the effectiveness of online advertising using a multiple regression model. A random sample of 209 banner ads was drawn from a sampling frame of advertisers, provided by an advertising agency specialising in internet advertising for the gaming industry. The findings of this study are broadly consistent with past research into online advertising efficiency, indicating that the creative characteristics of effective banner ads in the online gaming arena include: a larger size, absence of promotional incentives and the presence of information about casino games. In contrast, banner features such as animation, action phrase and presence of company brand or logo were ineffective in generating click-throughs. Contrary to expectations, long messages on banners were associated with higher click-through rates.

In the past, when a bank wanted to advertise, it either printed an ad in the newspaper or broadcast a spot on a local radio station. No more. Today, the [...]

A focus on the increasing usage of online media relations by multinational corporations for achieving desired organizational objectives is presented.

If there's one essential truth to Google, it may be this: Never has such a simple interface hidden such an extraordinarily complex array of dreams. In keeping with its mission [...]

THE GIST * In 2005, 25% of all revenues in hospitality will be generated from the Internet. PhoCusWright projects that by 2006, that figure will rise to more than 27%. [...]

The growing trend on the use Internet advertising is examined.

When you take into account all of the online ads blasted at casual Web surfers every day, it's fairly easy to assume that Internet advertising has, to some degree, turned [...]

In 1998, numerous 'new economy' companies that conducted business through the Internet floated very successful initial public offerings. Many investors believed that any company with the suffix dot-com could become [...]

Email marketing is often seen as simply a way to contact customers that's cheap and easy. But that's a mere fraction of its possibilities. A properly planned and targeted campaign […]

As the strength of ad-supported sites has diminished over the past couple of years, the creative flexibility of advertisers has grown. Strapped for cash and hungry for ad dollars, Internet [...]

The benefits of online technologies for the tourism industry include increased efficiencies in communications, research, marketing, financial transactions, and enterprise management. Australia has a history of public sector policy initiatives designed to encourage economic development. Tourism is seen as a key industry for economic development, and the perceived benefits of online technologies for tourism have led to a strong role within the policy context for encouraging technology uptake. There has been some concern on the part of the Australian government that a lack of a national policy to this point means that full benefits to the industry of the online technologies may not have been realized. As a result, the government initiated a program of research and industry consultation in 1999 to develop a national online tourism policy. This process identified five key initiatives that were to form the foundation of an online tourism policy. It is expected that implementation of these initiatives as part of a national online tourism policy will advance the goal of achieving a sustainable tourism industry for Australia.

Women's intimate apparel retailer Victoria Secret used the latest Internet web casting and information technology at its Victoria's Secret Fashion Show 2000. The technology was provided by Limited Technology Services, a Victoria's Secret affiliated company in partnership with other computer systems and software vendors.