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1. Issue-Advocacy versus Candidate Advertising: Effects on Candidate Preferences and Democratic Process.

Author

Pfau, Michael, Holbert, R. Lance, Szabo, Erin Alison, and Kaminski, Kelly

Abstract

Examines the influence of soft-money-sponsored issue-advocacy advertising in U.S. House and Senate campaigns, comparing its effects against candidate-sponsored positive advertising and contrast advertising on viewers' candidate preferences and on their attitude that reflect democratic values. Reveals no main effects for advertising approach on candidate preference. (SG)

Published
2002

2. Issue-advocacy versus candidate advertising: Effects on candidate preferences and democratic process

Author

Pfau, Michael, Holbert, Lance, Szabo, Erin Alison, and Kaminski, Kelly

Subjects
Political campaigns, Electioneering, Political advertising, Television and politics, Sociology and social work
Abstract

The author examines the effects of soft money on political campaigns and political advertising. Topics include political television advertising, political campaigns, and image advertising.

Published
2002

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