168 results on '"Lee, Wei-Na"'
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2. The effects of country-of-origin fit on cross-border brand alliances
3. Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
4. Lessons from the Rich and Famous: A Cross-Cultural Comparison of Celebrity Endorsement in Advertising
5. How Advertising Works Within a Cultural Context
6. The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal
7. Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
8. Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response
9. Advertising in Asia: Theories and Implications for Practice.
10. Changing the stakes: A content analysis of Internet gambling advertising in TV poker programs between 2006 and 2010
11. Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance
12. Communicating corporate social responsibility: How fit, specificity, and cognitive fluency drive consumer skepticism and response.
13. Testing the Concepts of Market Mavenism and Opinion Leadership in China
14. FROM THE EDITOR
15. Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes.
16. Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions Adding the Web to the Mix
17. Testing the Concepts of Market Mavenism and Opinion Leadership in China
18. A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials
19. Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada
20. Becoming Canadian: Understanding How Hong Kong Immigrants Change Their Consumption
21. Celebrity Endorsement and International Advertising
22. Direct and indirect use of country of origin cues for hybrid and non-hybrid products
23. Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
24. The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation
25. Beyond Shibboleths and Political Correctness: Redirecting Research Toward Diversity in Advertising
26. Classifying Web Users
27. Classifying Web Users
28. Consumer Complaint Behavior in the Online Environment
29. Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparities
30. Can English language media connect with ethnic audiences? Ethnic minorities' media use and representation perceptions
31. Billboard advertising: a comparison of vice products across ethnic groups
32. Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S.
33. The stages‐of‐change approach for prosocial behavior: Message tailoring to encourage blood donation.
34. International advertising education in the United States: a preliminary study and evaluation
35. Changing media consumption in a new home: acculturation patterns among Hong Kong immigrants to Canada
36. Managing sports brands in a global consumer market: country-of-origin fit in cross-border strategic brand alliances
37. Does patriotism work in persuasion across countries? Consumer response to ads with a patriotic theme in South Korea and the U.S.
38. An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages
39. Motivations for Binge Watching Measure
40. Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience
41. An Investigation of the Interplay Between Regulatory Fit and Image-Message Congruence in Fundraising Messages.
42. A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads.
43. The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising.
44. The influence of self-concept on ad effectiveness: Interaction between self-concept and construal levels on effectiveness of advertising
45. Consumer Response to Ads in Social Network Sites: An Exploration into the Role of Ad Location and Path
46. Teens' Use of Traditional Media and the Internet
47. Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme
48. Testing the concepts of market mavenism and opinion leadership in China
49. Korean Advertising Practitioners’ Perspectives on Celebrity Endorsement
50. Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information
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