Search

Just about every retailer in the United States has been pursuing the Hispanic market since it became the largest ethnic group in the country in 2004. But in terms of [...]

Overall, the impact of cable in the broadcasting arena remains undeniable. Season-to-date (Sept. 23,2002, to May 18, 2003) and based on cable networks measured by Nielsen Media Research, ad-supported basic [...]

TEENAGERS LIKE TO SHOP. Last year, according to a study by Teenage Research Unlimited, American teens spent close to $172 billion, or $104 per teen per week--and that's not counting [...]

Direct mail will grow during the next 10 years, but watch out for external influences on this ever-changing market segment I get mail, therefore I am,' quips Dilbert as he [...]

Ad spending in Spanish-language and African-American media fared better than the overall ad market in 2009.Spending declined 4.7 percent in Spanish-language media and 7.3 percent in African-American media, according to [...]

Byline: J.D. Power and Associates With customer-reported electricity and gas rates reaching historically high levels in the UK, proactive communication to customers about price changes and managing their energy costs [...]

Cinema admissions grew by more than 7% year-on-year in October, according to the Cinema Advertising Association, totalling 15.6m. The boom was down to blockbusters including Wallace & Gromit and Nanny [...]

Car manufacturers are using financial, lifestyle, gender and age data to improve their targeting. Direct marketers are a secretive bunch. While rivals can view TV commercials and track media schedules, [...]

Direct mail media continued to grow in the fourth quarter of 2002, although at a slower rate than for the year as a whole, according to figures from the Direct [...]

Take your pick: Ad spending rose or fell in the first quarter. Spending in consumer media increased 0.4% to $23.5 billion vs. a year ago, according to Taylor Nelson Sofres' […]

Gloomy market conditions for PCB makers continued during the quarter ended Aug. 31, with prices falling across all markets and regions and few signs of improvement, according to Purcon-iPro, a [...]

Coca-Cola and Marlboro have topped a list of billion-dollar brands compiled by ACNielsen, with each recording more than $l5bn (£lObn) in global sales. The list shows that 43 FMCG brands [...]

Marketers get closer to understanding the segment with each layer. When Isabel Valdes came to the United States in 1974, her first trip to a grocery store proved overwhelming and [...]

In its latest survey, Forrester Research measured online sales for July at $3.98 billion, up from $3.2 billion in June. The number of households buying online also increased, growing to [...]

NEW YORK -- Mass retailers have at times been ambivalent about attracting teenagers to their stores, believing that the money they spend is not worth the trouble they might cause [...]

In one Yahoo! ad,a tattooed punk searches at the site for like-minded others, which the viewer assumes are musical mates or pierced peers. But by ad's end, he's attending a [...]

The National Commission on Entrepreneurship hopes local officials will use data it has collected on the number of high-growth companies in every region of the country to improve their business [...]

Stevens, Pa.--Volume retailers are grabbing an increasingly large share of the jewelry market, based on the findings of a recent report from Unity Marketing, a marketing research and consulting firm [...]

Enrollment in U.S. HMOs dropped by 0.9 percent, from 80.8 million on July 1, 1999, to 80.1 million on July 1, 2000, according to InterStudy Publications, St. Paul, Minnesota. InterStudy [...]

If you're working on the ad account for an upper-midsize car, you've got your hands full. A report by J.D. Power and Associates says buyers of such cars are 'now [...]

A new study shows solid returns for companies that advertise in trade publications, but media buyers say they would be surprised if the findings dramatically change current media buying habits. [...]

Shipments of microturbines grew more than 300 percent in 2000, according Primen, the Madison, Wisc.-based energy market intelligence company. 'The surge in shipments last year demonstrates that the industry is [...]

LOS ANGELES - A volatile ride in domestic stock markets resulted in a dramatic 29% increase in institutional trading activity for Nasdaq-traded shares by the 499 brokers in the Plexus [...]

Media Edge: Longer commercial breaks are disrupting audiences The length of ad pods within broadcast network prime-time shows is continuing to grow, causing viewers to bolt from many of the [...]

U.S. DEMAND FOR NUTRACEUTICALS WILL increase about 7%/year in 2004 to $2.7 billion, says The Freedonia Group (Cleveland). Herbal and related extracts are expected to grow the fastest, at 10.2%/year, [...]

Haves, have-nots and want-it-nows CITY DWELLERS TEND TO HAVE MORE HOME ACCESS TO BROADBAND INTERNET SERVICES -- AND SLIGHTLY MORE INTEREST IN THEM -- THAN THEIR SUBURBAN OR RURAL COUNTERPARTS, [...]

Business direct mail picked up in October with more than 700 different mailings tracked, well on course for a total approaching 10,000 campaigns by the end of 2000. Activity in [...]

Food manufacturers are making headway in their fight to take back America's kitchen, according to the '15th Annual Report on Eating Patterns' by the NPD Group. This year, 10 percent [...]

Americans are too busy to eat breakfast, according to a survey by NPD Research Group. All age groups skip breakfast more often than they did five years ago, but the [...]

NEW YORK -- Women's purchases of apparel in the first nine months of 2000 grew 2.8 percent compared to last year, with sharp increases at discounters, off-pricers and specialty stores [...]

Both adults and teens continue to satisfy their sweet tooth at convenience stores, which posted candy and gum sales of $3.9 billion in 1999. Five in 10 adults report having [...]

First: There are too many banner ads out there. Second: Advertisers will have to invest more heavily in 'rich media' technology to steer an online consumer's increasingly jaded eyes their [...]

No 1. Los Angeles Educated, acculturated and prospering Over the past 20 years, while the seven-county Los Angeles general market grew by 11%, its Latino populace expanded by a dramatic [...]

Hispanics are migrating, changing and going online Many multichannel marketers have finally gotten the message that there's a big, potentially lucrative Latino market out there that has been badly underserved [...]

Even outside the Catholic Church, candles have mass appeal, says Stevens, Pa.-based consultant Unity Marketing. The consumer market for candles and accessories totaled $2.2 billion for 1999-- a 7% increase [...]

MARKET SUMMARY: On the whole it was a good year for hair care in Europe although there were small pockets where sales suffered. Growth continues to be boosted by flourishing [...]

No longer simply the choice of the price-conscious shopper, private-label products have come of age. Supermarkets have traditionally sold products under their own brands or as simple generics. However, in [...]

US demand for fluorochemicals is projected to grow at a 1.7 percent annual rate and reach 1.3 billion pounds, worth $4.8 billion, in 2004, according to The Freedonia Group Inc., [...]

The smaller the business, the better the job it's doing in creating a 'family-like' atmosphere to retain employees in today's tight labor market. That's according to The Office.com Business Tracker, [...]

Young kids click on banner ads at eight times the rate of older teens, according to new data from Nielsen/NetRatings. The Web measurement service said the average banner click rate [...]

Forrester Research has released new figures revealing that around 27 million subscribers are expected to sign up for broad band internet access by 2005 in Europe, equating to 18% of [...]

Info-hungry consumers turning to business mags, newspapers Adults in America are spending far less time entertaining themselves with video games and using computer software and are becoming better informed by [...]

But will the e-marketplace exclude small biz By 2004, $3 trillion in business-to-business transactions will be conducted through electronic marketplaces, AMR Research estimates. The rapid rise of these B2B exchanges [...]

The winter-sun market is struggling - the season that ended in April was disappointing, while early bookings for 2000-01 are reported to be sluggish. According to AC Nielsen's Holiday Booking [...]

The power conditioner market in the United States is experiencing growth limitations due to increased demand for alternative solutions, according to a recent Frost & Sullivan report. The market is [...]

PORT WASHINGTON, N.Y.-The link between magazine advertising and an advertiser's presence on the Web is growing. But those who advertise in magazines most likely to promote home furnishings lag behind [...]

A weekly Web traffic report from Nielsen/NetRatings (www.nielsen-netratings.com), the Internet audience measurement service of Nielsen Media Research and NetRatings. Find more NetResults at adage.com/dataplace. Internet Traffic Report at Home Top [...]

Decried as too fragmented to matter and too expensive to afford, television buys an now be targeted by product and brand. Outside of trade promotion, TV advertising is the single-largest [...]

Space constraints--and the growth of major brands vs. private label--keep supermarkets lagging behind the competition in many HBC categories. When does a nearly 10-percent increase in dollar sales come across [...]

Since DoubleClick's retreat from its plans to marry offline and online data, Internet privacy has become the current hot-button topic. A survey Issued this week by Active Research, a Burlingame, [...]