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1. 9. INDUSTRIAL MARKETING.

Author

Penn Jr., William S., Lowry, John R., LaPlaca, Peter J., and Maruna, Tom

Subjects
INDUSTRIAL marketing, SALES management, INDUSTRIAL procurement, CAPITAL budget, ELECTRONIC commerce management, BUSINESS-to-business transactions, INDUSTRIAL equipment, MANAGEMENT
Abstract

The article presents several abstracts pertaining to industrial marketing. They include "Inquiry Tracking and Follow-Up Are Critical Steps to the Sale," by Frank S. Hill, "Industrial Marketing's New Challenge: The Computerized Buyer," by H. L. Matthews and D. T. Wilson, and "Supplier Analysis for Capital Equipment Purchases."

Published
1975

2. 1. ADVERTISING AND PROMOTION.

Author

Penn Jr., William S., LaPlaca, Peter J., Schoell, William F., Lamb, Charles, Michman, R. D., Jolson, M. A., Walker, Bruce J., and Maruna, Tom

Subjects
SALES promotion, MARKETING, TELEVISION advertising, FALSE advertising, ADVERTISING & psychology, CEREAL products
Abstract

The article presents abstracts pertaining to advertising and promotion. They include "The Grocery Shopper and Food Specials: A Case of Subjective Deception?," by J. B. Wilkinson and J. Barry Mason, "FTC's Talk of Banning Cereal Premiums Stirs Ire of Citizens as well as Food Firms, Admen," by Kenneth Bacon, and "Multivariate Analysis of Variance in Research on the Effectiveness of TV Commercials," by Yoram Wind and Joseph Denny.

Published
1975

3. 14. PLANNING AND STRATEGY.

Author

Penn Jr., William S., Becherer, Richard C., Fagan, C. L., Schoell, William F., Kahler, Ruel, and Maruna, Tom

Subjects
STRATEGIC planning, MARKETING, SIMULATION methods & models, PRODUCT management, PURCHASING power, MARKETING strategy, CONSUMER preferences research, ACCOUNTING
Abstract

The article presents several marketing abstracts relative to planning and strategy. They include "Evaluating HMO Policies with a Computer Simulation Model," "Making Markets: A Numbers Game," by J. Rex Douglas, published in the Summer, 1974 edition of "Marquette Business Review," and "Marketing Tactics in a Time of Shortages," by Theodore Levitt.

Published
1975

4. 13. PACKAGING.

Author

Penn Jr., William S. and Maruna, Tom

Subjects
PACKAGING
Abstract

The article presents the abstract "Packaging: Marketing's Secret Weapon," by Donald Short.

Published
1975

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