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This study made a systematic review of the literature using the PICOC methodology. The results related to methods, tools, criteria, development and purchasing stages involved in the evaluation of website usability are described. It was demonstrated that usability and user experience studies in websites have become more popular in the last ten years. [ABSTRACT FROM AUTHOR]

This article seeks to know the visual composition and content of the advertisements in the digital press of the Community of Madrid. For this purpose, a study of the online advertising of the four most read newspapers in this community is carried out, to study the origin of advertising, the formats and typology of the creatives, the sectors of activity advertised, the geographical nature and the discriminating power of online advertising. In conclusion, the online advertising of the digital press of the Community of Madrid is characterized by maintaining a classic nuance. [ABSTRACT FROM AUTHOR]

Private audiovisual groups Mediaset and Atresmedia in Spain show their Corporate Social Responsibility (CSR) through educational and awareness campaigns on linear television that are transferred to their corporate websites to educate and alphabetize viewers digitally. This research focuses on the environmental awareness and education campaigns of the websites of both audiovisual groups and considers the formal aspects with which it is intended to raise awareness and educate society environmentally to determine whether these contents respond more to an informative interest or educational (e-learning). The strategy of the Mediaset audiovisual group on the web is focused on the campaign "12 months, 12 causes", and Atresmedia on "Hazte Echo". We will observe the content published on both websites for a period of one year (between 2021 and 2022) with a total sample of 100 entries and the following data will be collected: function (informative or didactic), use of infographics for educational purposes, vídeos, use of text and its extension and impact on social networks. We will also interview digital managers of these campaigns' broadcast and digital literacy strategy in Mediaset and Atresmedia to complete the research objectives. [ABSTRACT FROM AUTHOR]

The QR code (from the English quick response code) is a type of two-dimensional bar code that, when scanned, directs you to an internet site. Audiovisual groups, as part of their hybrid strategies and digitization actions, incorporate it into their television programs to provide them with interactivity and improve participation and engagement with their viewers. In this article, a radiography of the audiovisual ecosystem in Spain is created to show the use of this technology in linear television broadcasts and its impact. The methodology used for this is mixed: semi-structured in-depth interviews (with heads of this strategies from the 3 audiovisual and multimedia groups in Spain) and an analysis of its use in 150 news programs to find out the functions and themes for which it is used, and the frequency of QR codes used in television broadcasts. The results of this work are illuminating since, despite detecting very different degrees of use in each channel, high interest and actions to implement them are detected by all of them, both in the news and in other programs. As the most relevant conclusion, we observe that audiovisual groups create a digital ecosystem to generate a transfer of viewers between television born before the Internet and its new digital media, generating a great impact of digitization in the transformation of the media. [ABSTRACT FROM AUTHOR]

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]

This article will analyse the different online shopping methods available to Spanish consumers, focusing on the purely online shopping method, show-rooming, ROPO, BOPIS and BORIS. This analysis will be followed by a comparison of which shopping methods are preferred by Spanish shoppers after the COVID-19 pandemic and the possible causes of this decision. [ABSTRACT FROM AUTHOR]