Descriptor: "Newspapers -- Management -- Marketing" - Searchworks@Jio Institute Digital Library Search Results

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Start Over Descriptor "Newspapers -- Management -- Marketing"

Subjects: Company marketing practices, Company business management, Telegraph (Newspaper) -- Management -- Marketing, Newspapers -- Management -- Marketing
Abstract: The Barclay twins' lieutenant may yet be handed a role at the Telegraph. Colin Grimshaw examines the implications The announcement that the Barclay brothers are to be their new paymasters [...]
Published: 2004

Subjects: Newspapers -- Management -- Marketing, Newspaper publishing -- Marketing, Publishing industry -- Management -- Marketing, Company marketing practices, Company business management, Publishing industry, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract: Newspaper publishers are spending bucketloads of money on their products: a sure sign that they are getting desperate for readers as competition, particularly in the broadsheet market, hots up. The [...]
Published: 2003

Author: CASE, TONY
Subjects: New York Daily News (Newspaper) -- Management -- Marketing, New York Post (Newspaper) -- Management -- Marketing, Newspapers -- Management -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Company business management, Management, Marketing
Abstract: As the advertising economy continues to falter, the hard-fought brawl between New York's 'Post' and 'Daily News' for Gotham's readers intensifies in both the boardroom and the newsroom 'Bloodbath in [...]
Published: 2001

Subjects: Miami Herald (Newspaper) -- Management -- Marketing, Television broadcasting industry -- Marketing, Newspapers -- Management -- Marketing, Television stations -- Management -- Marketing, Newspaper publishing -- Marketing, Television broadcasting -- Marketing, Business, Literature/writing, Publishing industry, Company marketing practices, Company business management, Management, Marketing
Abstract: Two Miami stations are seeking to form a newspaper/TV-station alliance with The Miami Herald. CBS Television Station Group's WFOR-TV and Post-Newsweek's WPLG-TV, the ABC affiliate in the market, have both [...]
Published: 2002

Subjects: Oink (Newspaper) -- Management, Children's literature -- Marketing, Newspapers -- Management -- Marketing, Newspaper publishing -- Marketing, Business, international, Publishing industry, Retail industry, Company marketing practices, Company business management, Management, Marketing
Abstract: Children's author Ernest Henry has given his support to a newspaper project which aims to reach every child between the ages of seven and 12 in the UK. The free [...]
Published: 2003

Author: Hogue, Kendra
Subjects: Young American (Periodical) -- Marketing, Newspapers and children -- Management -- Marketing, Newspapers -- Management -- Marketing, Children -- Management, Newspaper publishing -- Marketing, Company marketing practices, Company business management, Business, Business, regional
Abstract: Enthusiastic publisher caters to young readers By KENDRA HOGUE Every year, the hardscrabble newspaper business gets just a little bit harder. Fierce competition for advertisers, increasing production costs and rising [...]
Published: 1988

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