1. Deconstructing pān: Betel quid’s journey from a medically beneficial snack to a cancerous drug
- Author
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Peshcherova, Daria and Peshcherova, Daria
- Abstract
Betel quid (pān) chewing has prevailed in South Asian and South East Asian countries since ancient times as a sociocultural tradition for promoting health, strengthening relationships and personal beautification. Today over 600 million people worldwide are estimated to chew betel quid on a daily basis and it is recognized as a public health concern. Biomedical research links the growing cases of head and neck cancers in the subcontinent with the consumption of the highly addictive betel quid ingredients, areca nut and tobacco. An anthropological approach towards betel quid chewing practices suggests the biomedical perspective ignores the heterogeneity of the quid and the context wherein the consumers’ subjective and objective experiences are driven by personal, social and cultural motivations. This thesis explores the contemporary habits of betel quid consumers in Karachi and Lahore in Pakistan to find out what social and cultural factors influence initiation, continuation or discontinuation of pān chewing; what risk/benefit factors are associated with it; and how public health hazard warnings affect the behavior of consumers and traders.
- Published
- 2023
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