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1. Advertising in a digital media environment (ADME): An interdisciplinary approach to a user-centered advertising model for IDTV

Author

Berte, K, Vanhecke, K, Pelssers, J, Holvoet, W, Pessemiers, T, Jans, Greet, Verbrugge, V, Deryckere, T, Martens, L, Leroux, P, De Turck, F, Demeester, P, De Bens, E, Urban, A, Sapio, B, Turk, T, Urban, A., Sapio, B., and Turk, T.

Abstract

ispartof: pages:123-131 ispartof: Digital Television Revisited. Linking Users, Markets and Policies. Workshop proceedings, COST Action 298 ‘Participation in the Broadband Society’. pages:123-131 ispartof: COST Action 298 ‘Participation in the Broadband Society’ location:Budapest status: published

Published
2008

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