1. Utjecaj pojave afričke svinjske kuge na navike potrošača u Republici Hrvatskoj
- Author
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Samac, Danijela, Jelić Milković, Sanja, Antunović, Zvonko, Steiner, Zvonimir, Novoselec, Josip, Prakatur, Ivana, Klir Šalavardić, Željka, Ronta, Mario, Novoselec, Maja, Kovačić, Đurđica, Samac, Danijela, Jelić Milković, Sanja, Antunović, Zvonko, Steiner, Zvonimir, Novoselec, Josip, Prakatur, Ivana, Klir Šalavardić, Željka, Ronta, Mario, Novoselec, Maja, and Kovačić, Đurđica
- Abstract
U Republici Hrvatskoj svinjsko se meso rado konzumira, a njegova potrošnja po stanovniku iznosi oko 50 kg. Svinjsko meso zastupljeno je više od nekih drugih vrsta mesa, što je posebice izraženo u području Panonske Hrvatske. Zbog nedavne pojave afričke svinjske kuge (ASK) u Republici Hrvatskoj i provedaba mjera sprječavanja širenja bolesti, došlo je do poremećaja tržišta i potrošačkih preferencija. Upravo zbog toga cilj je rada ispitati utjecaj pojave ASK-e na potrošačke preferencije i stavove ispitanika prema svinjskome mesu. Za prikupljanje podataka primijenjena je metoda ankete, a kao instrument je korišten anketni upitnik. Istraživanje je provedeno na uzorku od n = 100 potrošača svinjskoga mesa iz Panonske Hrvatske. Rezultati istraživanja pokazuju da u slučaju 19 varijabla (vezanih uz osjećaj sigurnosti i kvalitetu mesa, informiranost i stavove potrošača pri kupnji mesa te utjecaj ASK-e na tržište), postoje najmanje dvije skupine ispitanika koje se statistički značajno razlikuju s obzirom na sociodemografske varijable i upoznatosti ispitanika s pojmom ASK-a, zabrinutost za širenje, informiranje javnosti i suzbijanje širenja bolesti. U provedenoj anketi natpolovičan broj ispitanika (54 %) konzumira svinjetinu 2 – 3 puta tjedno, 51 % ispitanika u potpunosti je upoznato s pojmom ASK-a, 37 % je donekle upoznato, a 12 % nije upoznato ili nije imalo informacije. Većina ispitanika kao izvor informacija o ASK-i navodi televiziju i internet (94 %). Dio ispitanika (37 %) smatra da su nadležne institucije adekvatno informirale javnost o pojavi ASK-e, 25 % ih smatra da su nadležne institucije donekle adekvatno informirale javnost o toj pojavi, a 22 % ispitanika smatra da javnost nije adekvatno informirana. Većina ispitanika (72 %) je svjesna da ASK ne predstavlja rizik za ljude, a 92 % ispitanika se izjasnilo da nije promijenilo svoje navike kupnje i konzumacije svinjskoga mesa zbog straha od bolesti., In the Republic of Croatia, pork is widely consumed, and its consumption per inhabitant amounts to approximately 50 kg. Pork is eaten more than some other types of meat, which is particularly noticeable in the area of Pannonian Croatia. Due to the recent appearance of African swine fever (ASF) in the Republic of Croatia and the implementation of measures to prevent the spread of the disease, market disturbances and changes in consumer preferences have been noted. Precisely due to these facts, the paper aims to examine the impact of the occurrence of ASF on consumer preferences and respondents’ attitudes toward pork. A survey method was applied for data collection, and a survey questionnaire was used as an instrument. The research was conducted on a sample of n = 100 pork consumers from Pannonian Croatia. The research results prove that, in case of 19 variables (related to the feeling of safety and the quality of meat, consumer awareness, and attitudes when buying meat, and the ASF market impact), there were at least two groups of respondents that statistically significantly differ regarding the sociodemographic variables and knowledge about the term ASF, disease spread concern, public awareness, and disease spread control. In the conducted survey, more than half of the respondents (54%) consumed pork 2–3 times a week, 51% of respondents were fully familiar with the term ASF, 37% were somewhat familiar, and 12% were unfamiliar therewith, or had no information thereabout. As a source of information about ASF, a majority of respondents mentioned television and the Internet (94%). A part of the respondents (37%) believed that the competent institutions had adequately informed the public about the emergence of ASF, 25% agreed to some extent, and 22% of the respondents believed that the public was not adequately informed. The majority of respondents (72%) was aware that ASF did not pose a risk to humans, and 92% of respondents declared that they had not changed their habi
- Published
- 2024