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Your search keyword '"Product evaluation -- Influence"' showing total 2 results
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2 results on '"Product evaluation -- Influence"'

1. The emotional review-reward effect: how do reviews increase impulsivity?

Author

Motyka, Scott, Grewal, Dhruv, Aguirre, Elizabeth, Mahr, Dominik, de Ruyter, Ko, and Wetzels, Martin

Subjects
Market research, Product evaluation -- Influence, Consumer behavior -- Research, Top rating, Advertising, marketing and public relations, Business
Abstract

Abstract A growing reliance on customer reviews prompts firms to develop strategies to encourage customers to post online reviews of their products. However, little research investigates the behavioral consequences of [...]

Published
2018
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2. The dos and don'ts of boosting user app reviews

Author

Naylor, Ian

Subjects
Mobile applications -- Surveys -- Purchasing, Product evaluation -- Influence, Consumer preferences -- Surveys -- Analysis, Top rating, Computers and office automation industries
Abstract

Byline: Ian Naylor ltr Whether we admit it or not, many of our buying decisions are influenced by reviews. And this includes mobile apps. A 2016 survey by Apptentive found [...]

Published
2017

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