1. Bringing Hollywood CREATIVITY to Small Business.
- Author
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GLOCK, ALLISON
- Subjects
- *
BUSINESSPEOPLE , *ADVERTISING , *MARKETING , *GREEN infrastructure , *STOCKS (Finance) - Abstract
The article discusses how actor Ryan Reynolds and business partner Mark Douglas have successfully merged innovative ad tech with creative advertising through their company MNTN. Reynolds and Douglas have created a self-serve television advertising platform that targets audiences based on attributes, democratizing ad production and access for small businesses. The duo's focus on emotional investment, enthusiasm, and character-driven storytelling has led to the rapid growth and success of MNTN, positioning them as key players in the future of media. [Extracted from the article]
- Published
- 2024