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6 results on '"Rodrigues Rocha, Rodolfo"'

1. Under Studied Markets and Marketing Stakeholders: STIGMA IN MARKETING AND CONSUMER RESEARCH: A LITERATURE REVIEW AND RESEARCH AGENDA.

Author

Rodrigues Rocha, Rodolfo and Rodriguez Veloso, Andres

Subjects
LITERATURE reviews, CONSUMER research, SOCIOLOGY, PSYCHOLOGY, MARKETING
Abstract

The article focuses on conducting a systematic literature review of stigma in marketing and consumer research, aiming to categorize types of stigma and suggest research directions. Topics include analyzing 82 relevant papers, employing frameworks from sociology and psychology, and outlining a comprehensive research agenda for advancing knowledge in marketing and consumer behavior.

Published
2023

2. Consumer Behavior: THE IMPACTS OF CONFLICTING INFORMATION ON CONSUMERS' ATTITUDES TOWARD AND WILLINGNESS TO ADOPT MEDICAL CANNABIS PRODUCTS.

Author

Rodrigues Rocha, Rodolfo, Rodriguez Veloso, Andres, Gomes e Souza Munaier, Christian, and Futino Barreto, Iná

Subjects
CONSUMER attitudes, MEDICAL marijuana, STIGMATIZATION, DECISION making, RISK perception
Abstract

The article focuses on examining the impact of conflicting information on consumers' attitudes towards and willingness to adopt medical cannabis products through two experimental studies. Topics include stigmatized products, risk perception, and the influence of conflicting information on consumer decision-making.

Published
2023

3. WHAT IS THE RIGHT TONE? APPLYING CIALDINI'S PERSUASION APPROACHES IN MUSICAL INSTRUMENT RETAIL STORES.

Author

Rodrigues Rocha, Rodolfo and Flores Falcão, Roberto

Subjects
MUSICAL instruments, RETAIL stores, CONSUMERS, SALESFORCE (Online service), DEALERS (Retail trade)
Abstract

Copyright of Revista Interdisciplinar de Marketing (RIMAR) is the property of RIMAR - Revista Interdisciplinar de Marketing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2019
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5. A IMPORTÂNCIA DAS FERRAMENTAS DE MARKETING DE RELACIONAMENTO PARA O PROFISSIONAL DE SECRETARIADO EXECUTIVO.

Author

Neves Marum, Tatyane, Futino Barreto, Iná, and Rodrigues Rocha, Rodolfo

Abstract

Copyright of GeSec: Revista de Gestao e Secretariado is the property of Sindicato das Secretarias e Secretarios do Estado de Sao Paulo (SINSESP) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2017
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