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1. Food for thought: bringing home the message that a clear message and effective execution lie behind the most effective of commercials, Thomas Schmid finds out more about a series of TVCs produced for McDonald's in Thailand. (TVC Post Production)

Subjects
McDonald's Corp. -- Foreign operations, McThai Co. -- Advertising, SPA Advertising -- Contracts, The Shood -- Methods, The Shood -- Contracts, Television advertising -- Analysis, Fast food restaurants -- Advertising, Advertising agencies -- Contracts, Video production companies -- Methods, Video production companies -- Contracts, Restaurant industry, Contract agreement, Business, Mass communications
Abstract

What is the link between McDonald's, the epitomic icon of American culture, and the exotic civilisation of Thailand? According to McThai Co, operator of the local McDonald's chain of restaurants, [...]

Published
2002

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