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8 results on '"Salary reduction savings plans -- Advertising"'

1. 401(k) plans meet Madison Avenue

Author

Philip, Christine

Subjects
Pension funds -- Advertising, Salary reduction savings plans -- Advertising, Banking, finance and accounting industries, Business
Abstract

More companies are proactively advertising their 401(k) pension plans to employees. Ad media run the gamut, from videos and print materials to raffles and electronic mail. MGM Grand staged an elaborate multimedia campaign, using a Groucho Marx impersonator to pitch its plan. But most companies are more modest, preferring to customize existing communications materials.

Published
1994

2. The pros and cons of 'dummying down'

Author

Koco, Linda

Subjects
Financial services industry -- Advertising, Financial services industry -- Industry forecasts, Salary reduction savings plans -- Advertising, Insurance policies -- Management, Financial services industry, Company business management, Business, Insurance
Abstract

DEVELOPERS OFTEN DEBUT A SIMPLER-THAN-BEFORE financial product, explaining that they 'decided to dummy this down a bit.' That's insider talk for making a very complex or large-scale product into one [...]

Published
2006

3. Pitching 401(k)s to Generation Y is a tough sell

Author

Levitz, Jennifer

Subjects
Salary reduction savings plans -- Youth market, Salary reduction savings plans -- Advertising, Salary reduction savings plans -- Economic aspects, Mutual fund industry -- Youth market, Mutual fund industry -- Advertising, Mutual fund industry -- Economic aspects, Baby boom generation -- Economic aspects, News, opinion and commentary
Abstract

Mutual fund companies are trying novel ways to convince people in their 20's to inves t in 401(k) plans because they are going to need their cash when the baby boomers start to retire.

Published
2006

4. CIF providers grapple with advertising restrictions

Author

Baum, Eric

Subjects
United States. Securities and Exchange Commission -- Laws, regulations and rules, Investment companies -- Marketing, Investment companies -- Laws, regulations and rules, Advertising -- Laws, regulations and rules, Salary reduction savings plans -- Advertising, Government regulation, Company marketing practices, Banking, finance and accounting industries, Business
Abstract

Collective investment fund providers targeting 401(k)s are looking for strategies to circumvent regulations that restrict their marketing and put them at a competitive disadvantage to mutual funds. Problems for the [...]

Published
2006

5. OppenheimerFunds campaign reduces 401(k) start-up costs

Subjects
OppenheimerFunds -- Advertising, Insurance industry -- Advertising, Salary reduction savings plans -- Advertising, Insurance industry, Banking, finance and accounting industries, Business
Abstract

OppenheimerFunds has kicked off a new promotional campaign offering price breaks on start-up fees for proprietary retirement plans designed for small and mid-sized companies. Financial advisors who file registration paperwork [...]

Published
2005

6. Manulife promotes mid-tier 401(k) plan. (At Press Time)

Subjects
Manulife Financial Corp. -- Advertising, Financial services industry -- Advertising, Salary reduction savings plans -- Advertising, Financial services industry, Banking, finance and accounting industries, Business
Abstract

Manulife Financial will launch an ad campaign this month to promote its Manulife Retirement Select Plan. The firm rolled out the offering to target the mid-tier plan market, which typically [...]

Published
2003

7. Prudential Financial: (www.prudential.com). (What's New In Cyberspace?)

Subjects
Prudential Financial Inc. -- Planning, Prudential Financial Inc. -- Advertising, Insurance industry -- Planning, Insurance industry -- Advertising, Salary reduction savings plans -- Advertising, Insurance industry, Banking, finance and accounting industries, Business
Abstract

Prudential Financial is looking to attract 401(k) rollover assets, and has posted an ad on its home page posing the question: 'Leaving your job?' The firm has put together a [...]

Published
2003

8. Morgan Stanley kicks off 401(k) rollover ads

Subjects
Morgan Stanley Group Inc. -- Advertising, Securities industry -- Advertising, Salary reduction savings plans -- Advertising, Rollovers (Finance) -- Advertising, Newspaper publishing, Television advertising, Newspaper advertising, Securities industry, Banking, finance and accounting industries, Business
Abstract

Morgan Stanley Funds has kicked off an advertising campaign aimed at encouraging individual investors to roll over their 401(k) assets to the firm. The asset manager is running ads in [...]

Published
2003

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