1. Brands That Matter.
- Author
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Beer, Jeff, Schwarz, Hunter, Snelling, Grace, Selinger, Julia, Peters, Adele, Salazar, David, Smith, Lilly, Woodruff, Jay, Gagne, Yasmin, and Wilson, Mark
- Abstract
The Fast Company article highlights various brands that have made significant impacts in their industries, such as Arc’teryx, Quinn, C-SPAN, American Express, Minnetonka, Loewe, Tony's Chocolonely, Universal Pictures, Behr Paint, Hennessy, and Herman Miller. Each brand is recognized for its unique contributions and strategies, ranging from innovative marketing to ethical sourcing practices. Hennessy is targeting a new generation of drinkers with its "Made for More" campaign, while Herman Miller is celebrating its centennial with initiatives promoting its design legacy and enduring products. The article showcases the diverse approaches taken by these brands to stay relevant and successful in their respective fields. [Extracted from the article]
- Published
- 2024