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1. Making the assist: full-service footwear departments are helping retailers score increased sales and higher-end product

2. Counterfeit Shoe Sellers Shift To Web

3. Survival Time

4. THE OLD SOUTH; THIS TRIO OF SOUTHERN SPECIALTY STORES CONTINUES TO LURE CONSUMERS WITH TOP-NOTCH SERVICE AND SELECTION

5. CURIOUS GEORGE; CANADIAN ENTREPRENEURS GEORGE AND LISA CORBO HAVE BROUGHT A WHOLE NEW LEVEL OF GLAMOR TO TORONTO WITH THE LAUNCH OF THEIR NEW BOUTIQUE, GEORGE C

6. FIT FIRST; RETAILERS EMPHASIZING FIT AS A FORM OF SERVICE ARE DISTINGUISHING THEMSELVES FROM THE DO-IT-YOURSELF STORES

7. SHOP WATCH; WHEN FN'S UNDERCOVER CREW SHOPPED FIVE HIGH-END DEPARTMENT STORES FOR SEXY, CHIC SHOES, THEY FOUND THE SERVICE OFTEN DIDN'T MEASURE UP TO THE BILLING -- DESPITE FIRST-RATE REPUTATIONS FOR STYLE AND SELECTION

8. DISCOUNT DAZE; INDEPENDENT KIDS' RETAILERS WORK TO KEEP UP WITH THE BIG-BOX BEHEMOTHS

9. MATCH MAKERS; STOCKING THE PERFECT SHADE OF WHITE IS ONLY ONE OF MANY CHALLENGES

10. Shoe store stands the test of time: extra services keep customers coming back

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