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1. Pepsi goes on $55 mil binge for Diet Max

Author

Macarthur, Kate

Subjects
Company business forecast/projection, Company investment, Soft drink industry -- Advertising -- Company forecasts -- Investments, Pepsi-Cola Co. -- Advertising -- Investments -- Company forecasts
Abstract

Byline: KATE MACARTHUR kmacarthur@adage.com This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a [...]

Published
2007

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