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Your search keyword '"Sorescu, Alina B."' showing total 7 results
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7 results on '"Sorescu, Alina B."'

5. Why some acquisitions to better than others: product capital as a driver of long-term stock returns

Author

Sorescu, Alina B., Chandly, Rajesh K., and Prabhu, Jaideep C.

Subjects
Capital assets -- Management, Business enterprises -- Mergers, acquisitions and divestments, Business enterprises -- Growth, Company business management, Company acquisition/merger, Company growth, Advertising, marketing and public relations, Business
Abstract

Empirical analysis is done to examine the significance of capital assets in the future performance of companies involved in acquisitions.

Published
2007

6. Republican Brands, Democrat Brands [ldots]

Author

GELB, BETSY D. and SORESCU, ALINA B.

Subjects
Marketing industry -- Methods, Advertising, marketing and public relations, Business, Methods
Abstract

This study tested the idea that such factors as product spokesperson, advertising content, and choice of media could signal to prospective buyers that a brand is more Democrat or more [...]

Published
2000

7. Notion of national brands gets tested with CPG categories, U.S. market

Author

Sorescu, Alina B.

Subjects
Packaged goods -- Marketing, Cross-selling -- Management, Company marketing practices, Company business management, Advertising, marketing and public relations, Business
Abstract

The cross market dimensions of consumer packaged goods marketed by American national brands are discussed.

Published
2007

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