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Work values is a key concept in understanding generational identity in workplace settings. Drawing on a systematic literature review (N = 30), we capture, describe and synthesize the factorial space of work values for the Millennials’ (post 80s) generation in tourism research. The findings reveal a disparate space of more than 70 different factors, derived mostly from inductive approaches. Using a “start with theory” approach drawn on basic human values theory as applied in tourism work settings, we synthesize these factors along four dimensions – instrumental, cognitive, affective, and prestige. This unifying conceptualization brings clarity, enabling tourism scholars to contribute more refined, accurate, and comprehensive work values conceptualizations for intra and cross-generational inquiries in tourism work contexts. [ABSTRACT FROM AUTHOR]

This article explores the corporate social responsibility (CSR) responses of hotels in Greece to the COVID-19 pandemic. The study conducted interviews with hotel managers and found that there were two main trends in terms of CSR during the pandemic. Some hotels froze CSR implementation due to financial strains, while others used CSR to support vital stakeholders such as employees, customers, and communities. The findings also revealed that managers had both short-term crisis responses and longer-term visions for CSR. The article provides a typology of pandemic-related CSR strategies based on time orientation and internal/external focus. Overall, the study highlights the importance of understanding how CSR activities are perceived by hotel stakeholders and raises questions about managers' understanding and engagement with CSR. [Extracted from the article]

The objective of this paper is to explore the desired wine tourism experience of young adults in Greece. While increased attention has been paid by researchers to age-related differences regarding wine tourism, young wine tourists in Greece have not received academic attention to date. This study addresses this gap in the literature, focusing particularly on the context of the winery visitation experience. More specifically, a list of attributes of the winery visit was adopted for testing and a sample of 156 higher education students participating in a field trip to a winery were asked to rate the importance and performance of each attribute. The study was undertaken within an Importance-Performance Analysis (IPA) framework. As indicated from the empirical findings, the core product of the winery experience appears to have limited appeal to young consumers, who have other priorities when visiting a winery. These include enjoying the scenery and food, socialising, and undertaking non-wine related activities. They are also particularly price sensitive. The final section considers the implications of these findings for winery managers and future research into the wine-related experiences of young markets. [ABSTRACT FROM AUTHOR]

The conversion of second to primary homes is a known phenomenon; yet, its emergence as a result of necessity in an era of economic crisis has not been adequately addressed in the literature. To fill this gap, the article discusses an interview study of younger adults who have made this conversion, conducted in a second home area near Athens, Greece. The study explores the factors that influenced respondents to move permanently to their second home and perceptions of their relocation. Given the ongoing economic crisis in Greece, the research is placed in a unique socioeconomic context, allowing the investigation to delve into the effects of the economic crisis on these housing choices, by comparing perspectives on conversions having taken place before and during the crisis. Findings depict second home mobility as a complex phenomenon linked to tourism, changing housing needs, social factors, economic pressures, but also new potential urban functions arising from the current economic depression in Greece. [ABSTRACT FROM PUBLISHER]