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2 results on '"Stern Publishing -- Marketing"'

1. Publishing giants go toe-to-toe with rival alternative weeklies.

Author

Turner, Dan

Subjects
Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Periodicals -- Marketing, New Times Inc. -- Marketing, Stern Publishing -- Marketing, Company marketing practices
Abstract

Now that the opening shots has been fired in the battle between L.A.'s alternative newsweeklies, two out-of-town publishing giants are settling down for a long fight for the hearts and [...]

Published
1996

2. 'Voice' is free at last

Author

Sacharow, Anya

Subjects
Stern Publishing -- Marketing, The Village Voice (Newspaper) -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Periodicals -- Marketing, Advertising, marketing and public relations, Mass communications, Company marketing practices, Marketing
Abstract

The Village Voice is giving up newsstand sales and will become a free weekly in Manhattan beginning with the April 10 issue. David Schneiderman, president and publisher of the 40-year-old [...]

Published
1996

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