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1. The cry goes out in Hollywood: 'get me Mr. Potato Head's agent!'; toys now get same A-list perks as top stars: Stretch Armstrong, Barbie and Big Wheel, too

Author

Schuker, Lauren A.E.

Subjects
Mattel Inc. -- Contracts, Mattel Inc. -- Marketing, Motion picture industry -- Contracts, Motion picture industry -- Production management, Motion pictures -- Forecasts and trends, Motion pictures -- Planning, Talent agents -- Services, Talent agents -- Recruiting, Toy industry -- Marketing, Toy industry -- Contracts, Toys -- Marketing, Toys -- Public opinion, Toys -- Portrayals, Celebrities, Company marketing practices, Contract agreement, Market trend/market analysis, Company business planning, Industry hiring, News, opinion and commentary, Barbie (Doll) -- Marketing, Barbie (Doll) -- Portrayals, Big Wheel (Toy) -- Marketing, Big Wheel (Toy) -- Portrayals, Stretch Armstrong (Toy) -- Marketing, Stretch Armstrong (Toy) -- Portrayals
Published
2009

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