1. The TV networks in play
- Author
-
McClellan, Steve
- Subjects
CBS Broadcasting Inc. -- Finance ,National Broadcasting Company Inc. -- Finance ,ABC Inc. (Burbank, California) -- Finance ,Television advertising -- Economic aspects ,Television broadcasting -- Finance -- Economic aspects ,Company financing ,Business ,Mass communications - Abstract
The recession continues unabatted, suppressing advertising revenue. Entertainment program cost, most agree, are out of control. Professional sport rights will this year singlehandedly drive the three-network earnings figure into the [...]
- Published
- 1991