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15 results on '"Tribune Co. (Chicago, Illinois) -- Marketing"'

1. Newspapers now push 'readership'; circulation is still eroding, so advertisers get a pitch on the 'quality' of readers

Author

Hallinan, Joseph T.

Subjects
New York Times Co. -- Market research, New York Times Co. -- Marketing, Tribune Co. (Chicago, Illinois) -- Marketing, Dow Jones & Company Inc. -- Marketing, Newspaper reading -- Measurement, Newspaper advertising -- Economic aspects, Newspaper publishing -- Market research, Newspaper publishing -- Marketing, Newspaper publishing -- User statistics, Company marketing practices, Marketing research, News, opinion and commentary
Published
2005

2. 'Hoy' Promotes Expansion With Laundramat Events

Author

Staff, E&P

Subjects
Tribune Co. (Chicago, Illinois) -- Subsidiaries, divisions and units, Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing -- Subsidiaries, divisions and units, Newspaper publishing -- Marketing, Company marketing practices, Business, Publishing industry
Abstract

To promote its expansion into heavily Hispanic Chicago suburbs, the Spanish-language daily Hoy is offering to wash the clothes of readers at select laundramats starting Monday. The promotion will be [...]

Published
2007

3. Gaining independence

Author

Fitzgerald, Mark

Subjects
Tribune Co. (Chicago, Illinois) -- Mergers, acquisitions and divestments, Tribune Co. (Chicago, Illinois) -- Marketing, Lozano Enterprises Inc. -- Mergers, acquisitions and divestments, Hispanic Americans -- Marketing, Newspaper publishing -- Forecasts and trends, Newspaper publishing -- Mergers, acquisitions and divestments, Company acquisition/merger, Market trend/market analysis, Business, Publishing industry
Abstract

BIG CHAIN-GES FOR LATINO NEWSPAPERS The impending partnership bust-up between 'La Opinion' and Tribune reflects strengths of old-line Latino newspapers Last Thursday's announcement that the Lozano family wants to buy [...]

Published
2003

4. 'HOY' MAKES 'LA RAZA' MOVE

Author

Fitzgerald, Mark

Subjects
Tribune Co. (Chicago, Illinois) -- Product introduction, Tribune Co. (Chicago, Illinois) -- Marketing, Hoy (Newspaper) -- Product introduction, Hoy (Newspaper) -- Marketing, Newspaper publishing -- Product introduction, Newspaper publishing -- Marketing, Company service introduction, Business, Publishing industry
Abstract

Clearly targeting the Sunday free-distribution strategy of La Raza, Chicago's largest Spanish- language weekly, Tribune Co. is launching a Sunday total market coverage (TMC) version of the Chicago edition of [...]

Published
2003

5. BUILDING THE BEST SYSTEM

Author

Sullivan, Carl

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Business, Publishing industry
Abstract

The success of Web site registration and targeted advertising at Tribune Co., Belo, and elsewhere has inspired other publishers to follow their lead. But building a registration system isn't an [...]

Published
2003

6. Will Chicago say hello to 'Hoy'?

Subjects
Tribune Co. (Chicago, Illinois) -- Management, Tribune Co. (Chicago, Illinois) -- Officials and employees, Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing -- Management, Newspaper publishing -- Officials and employees, Newspaper publishing -- Marketing, Publishing industry -- Management, Publishing industry -- Officials and employees, Publishing industry -- Marketing, Publishing industry, Company business management, Business
Abstract

Is Tribune Co. looking to replicate in its Chicago hometown the success of its New York Spanish-language daily Hoy? Tribune won't comment, other than saying through a spokesperson that the [...]

Published
2003

7. Can Red Eye Get Gen Y to the Newsstand? The Chicago Tribune's new 25-cent daily is the newspaper industry's boldest bet yet to lure young readers away from the Net

Author

Khermouch, Gerry

Subjects
Chicago Tribune (Newspaper) -- Marketing, Chicago Tribune (Newspaper) -- Product introduction, Newspaper publishing -- Product introduction, Newspaper publishing -- Marketing, Echo boom generation -- Beliefs, opinions and attitudes, Echo boom generation -- Research, Marketing research, Tribune Co. (Chicago, Illinois) -- Product introduction, Tribune Co. (Chicago, Illinois) -- Marketing
Published
2002

8. OVERSEAS NAME IS OVERHAULED

Author

Astor, Dave

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing, Syndicates (Journalism) -- Names, Company marketing practices, Business, Publishing industry
Abstract

Tribune Co. now has one foreign-syndication brand. Los Angeles Times Syndicate International (LATSI) was renamed Tribune Media Services International (TMSI) -- two years after the Tribune Co. acquired the Times [...]

Published
2002

9. 'Tribune' tribute spurs sales

Author

Fitzgerald, Mark

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, World Trade Center and Pentagon Attacks, 2001 -- Media coverage, Chicago Tribune (Newspaper) -- Marketing, Newspaper publishing, Company marketing practices, Business, Publishing industry
Abstract

The Chicago Tribune's unique method of marking the one-year anniversary of the Sept. 11 attacks by inserting a commemorative CD-ROM in all copies of its Sunday editions on Sept. 8 [...]

Published
2002

10. Publishers prepping pubs in new youth movement

Author

Moses, Lucia

Subjects
Gannett Company Inc. -- Marketing, Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing -- Marketing, Newspapers -- Marketing, Business, Publishing industry
Abstract

Gannett Co. Inc. and Tribune Co. papers consider the alternatives in bridging the generation gap Recognizing that their core products aren't reaching many 18-to-34- year-old readers, several newspapers, from Melville, [...]

Published
2002

11. Tribune looks eastward in quest for young eyes; Helps launch tabloid amNewYork

Author

Block, Valerie

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, Tribune Co. (Chicago, Illinois) -- Product introduction, Tabloid newspapers -- Marketing, Tabloid newspapers -- Product introduction, Newspaper publishing -- Marketing, Newspaper publishing -- Product introduction, Business, Business, regional
Abstract

Tribune Co. is out to prove that young New Yorkers aren't any different from their counterparts in big cities across the country: They will read a newspaper as long as [...]

Published
2003

12. A WORK IN PROGRESS: The Eye has it; Lifestyle advertising meeting its match in RedEye

Subjects
Chicago, Illinois -- Economic aspects, Tribune Co. (Chicago, Illinois) -- Marketing, Tribune Co. (Chicago, Illinois) -- Demographic aspects, Chicago Tribune (Newspaper) -- Marketing, Chicago Tribune (Newspaper) -- Demographic aspects, Newspaper publishing -- Marketing, Newspaper publishing -- Demographic aspects, Company marketing practices, Business, Business, regional
Abstract

There are two books on the RedEye general manager's desk. The first is 'America's Greatest Brands,'' which is appropriate, considering the RedEye-branded fleeces, hats, T-shirts, disposable cameras, pens, breath mints [...]

Published
2003

13. Tribune hopes CW Network is must-see TV

Author

Barnes, Brooks

Subjects
Tribune Co. (Chicago, Illinois) -- Subsidiaries, divisions and units, Tribune Co. (Chicago, Illinois) -- Marketing, The CW Television Network -- Marketing, The CW Television Network -- Market share, The CW Television Network -- Company sales and earnings, Newspaper publishing -- Subsidiaries, divisions and units, Newspaper publishing -- Marketing, Television broadcasting industry -- Marketing, Television broadcasting industry -- Market share, Television broadcasting industry -- Company sales and earnings, Company marketing practices, Company market share, Company earnings/profit, News, opinion and commentary
Abstract

So far Tribune Co.'s new network, The CW Television Network, is performing well.

Published
2006

14. Los Angeles paper bets on softer news, shorter stories

Author

Hallinan, Joseph T.

Subjects
Tribune Co. (Chicago, Illinois) -- Company sales and earnings, Tribune Co. (Chicago, Illinois) -- User statistics, Tribune Co. (Chicago, Illinois) -- Management, Tribune Co. (Chicago, Illinois) -- Marketing, Los Angeles Times (Newspaper) -- Company sales and earnings, Los Angeles Times (Newspaper) -- User statistics, Los Angeles Times (Newspaper) -- Management, Los Angeles Times (Newspaper) -- Marketing, Newspaper publishing -- Company sales and earnings, Newspaper publishing -- User statistics, Newspaper publishing -- Management, Newspaper publishing -- Marketing, Company marketing practices, Company business management, Company earnings/profit, News, opinion and commentary
Published
2005

15. READ ALL 'BOUT IT, ON SELECTED DAYS: TRIB'S MARKETING THRUST: PUSHING STRONGER EDITIONS

Author

BORDEN, JEFF

Subjects
Tribune Co. (Chicago, Illinois) -- Marketing, Newspaper publishing -- Marketing, Business, Business, regional
Abstract

The Chicago Tribune is shouting what usually is whispered in the newspaper business: All weekdays are not created equal. In a move closely watched by local competitors, Chicago's dominant metropolitan [...]

Published
1998

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