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2. Arbitron PPM Test Doubles Nielsen Cable Numbers

Author

Bachman, Katy

Subjects
Wilmington, Delaware -- Demographic aspects, Arbitron Co. -- Research, Radio broadcasting -- Evaluation, Cable television broadcasting industry -- Evaluation -- Research, Cable television -- Evaluation, Television broadcasting industry -- Evaluation -- Research, Television broadcasting -- Evaluation, Radio broadcasting industry -- Evaluation -- Research, Advertising, marketing and public relations, Mass communications, Cable television/data services, Evaluation, Research, Demographic aspects
Abstract

Arbitron's test of portable people meters measuring TV and radio audiences in Wilmington, Del., reported more than double the number of cable TV viewers (with an aggregate 4.6 rating) compared [...]

Published
2001

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