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This article discusses the types of circumstances and places where individuals involved with two distinct institutions - the church and the syndicate - and algorithms intersect, as well as the implications that these encounters have on people's everyday lives. A key question guides the discussion: "Have you heard about social media and search engine algorithms?". To assist in understanding this questioning, the results found in a study of reception of a sociocultural matrix carried out with 16 people are used as a basis - eight belonging to the Igreja Universal do Reino de Deus and eight to the Sindicato dos Trabalhadores em Educação Pública do Paraná. It is argued that algorithms are systems of representation and formers of new cultural patterns of interaction that, from the imagined and decoded point of view, are composed of ideas in which subjects live and experience, respectively, their daily relationships and interactions on digital platforms. [ABSTRACT FROM AUTHOR]

This paper deals with the reconfigurations of Noelle-Neumann's (2010) original theory and presents an analysis categorization for the contemporary spiral of silence, which involves four mechanisms: 1) accumulation; 2) consonance; 3) ubiquity; and 4) anonymity. In order to avoid excluding the term social and analyzing meanings and technologies separately, the results in this paper were presented from a sociocultural matrix reception study with eight unionized teachers and eight neo-Pentecostal evangelicals residing in the city of Curitiba (PR). Once determining that algorithms are relevant towards defining new cultural patterns of social interaction, we found the need to investigate consolidated theories in the field of communication and journalism in the light of algorithmic mediations. [ABSTRACT FROM AUTHOR]

The main objective of this paper is discussing the transformations in the formation of opinions from the algorithmic mediations present in digital platforms. With the intention of not abandoning social issues, and analyzing meanings and technologies separately, the results presented were built from a study of reception of a sociocultural matrix with eight unionized teachers and eight neo-Pentecostal evangelicals residing in Curitiba (PR). There is a market logic that governs power maintenance in the platforms, while its filters determine what will be consumed and ignored. However, the structuring dimensions -- church, family, work, etc. -- remain relevant in the formation of opinions. [ABSTRACT FROM AUTHOR]