1,844 results on '"e-shop"'
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2. Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization
- Author
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Mastrakoulis, Dimitrios M., Nasiopoulos, Dimitrios K., Arvanitidis, Dimitrios A., Zara, Elli C. H., Marinagi, Catherine, Sakas, Damianos P., editor, Nasiopoulos, Dimitrios K., editor, and Taratuhina, Yulia, editor more...
- Published
- 2024
- Full Text
- View/download PDF
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3. The impact of online purchase behaviour on customer lifetime value
- Author
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Kvíčala, Daniel, Králová, Maria, and Suchánek, Petr
- Published
- 2024
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- View/download PDF
4. The effect of the COVID-19 crisis on the perception of digitisation in the purchasing process: customers and retailers perspective
- Author
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Dvorak, Jiri, Komarkova, Lenka, and Stehlik, Lukas
- Published
- 2021
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5. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic
- Author
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Pollák František, Vavrek Roman, Váchal Jan, Markovič Peter, and Konečný Michal
- Subjects
e-commerce ,e-shop ,market competitiveness ,lockdown ,facebook ,czech republic ,Business ,HF5001-6182 - Abstract
The COVID-19 pandemic has redefined procedures in every business sector. In the first half of 2020, companies had to face an unexpected and unpredictable situation that resulted in both threats and opportunities in real time. Almost overnight, brick-and-mortar establishments of most stores closed, and the dominant part of transactions and activities moved from offline to the online environment. The main goal of the paper is to identify changes in the interactions of digital customer communities of selected e-business representatives in the Czech market. Within a sample of almost one and a half million Facebook users, during the first spring COVID-19 lockdown (March to May 2020), the interactions of the five largest Czech e-shops and their customers were recorded on a daily basis. The data were then subjected to a thorough statistical analysis in order to identify the specifics that resulted from the highly non-standard market situation. The results suggest that during the pandemic, there was a major reallocation of interactions in terms of their timing. Most interactions take place during the working week. From a day-to-day perspective, most of the interactions occur at around noon. In view of the findings, it can be stated that in order to maintain the competitiveness resulting from efficient management of corporate resources, it will be necessary to modify the usual procedures of e-marketing communication, as well as human resources management procedures in terms of the optimization of work of employees working from home. more...
- Published
- 2021
- Full Text
- View/download PDF
6. Einführung in den E-Shop
- Author
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Kollmann, Tobias and Kollmann, Tobias, editor
- Published
- 2020
- Full Text
- View/download PDF
7. Analýza rizik e-shopu
- Author
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Máchová, Renáta, Pázler, Jiří, Máchová, Renáta, and Pázler, Jiří
- Abstract
Bakalářská práce je zaměřena na analýzu rizik vybraného e-shopu a navrhnutí opatření k eliminaci, či snížení těchto rizik. Obsahem je úvod do problematiky rizika a přístupu k němu. Rizika jsou brána z prodejního pohledu a k jejich odhalení slouží jednotlivé složky marketingového mixu 4P, na základě kterého jsou také navrhnuta opatření., The bachelor thesis is focused on the risk analysis of the selected e-shop and proposing measures to eliminate or reduce these risks. The content is an introduction to the issue of risk and the approach to it. Risks are taken from a sales point of view, and individual components of the 4P marketing mix are used to detect them, on the basis of which measures are also proposed., Fakulta ekonomicko-správní, Student přednesl téma své BP Analýza rizik e-shopu Otázky vedoucího BP: U rizika s označením č. 10 uvádíte, že by se společnost měla zaměřit na videoformát reklam, který se jí osvědčil. Čím máte podloženo, že se videoformát reklam osvědčil? Otázky a připomínky komise: Máte v DP uvedeny rizika související s cenou a distribucí? Student otázky zodpověděl., Dokončená práce s úspěšnou obhajobou more...
- Published
- 2024
8. Evaluation of Farmer’s e-Shops with an Emphasis on Services
- Author
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Očenášek, Vladimír, Vaněk, Jiří, Šimek, Pavel, Stočes, Michal, Jarolímek, Jan, Masner, Jan, Blondel, Philippe, Series Editor, Rabassa, Jorge, Series Editor, Horwood, Clive, Series Editor, Theodoridis, Alexandros, editor, Ragkos, Athanasios, editor, and Salampasis, Michail, editor more...
- Published
- 2019
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9. Understand the Buying Behavior of E-Shop Customers Through Appropriate Analytical Methods
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Olejár, Jaroslav, Babič, František, Pusztová, Ľudmila, Goos, Gerhard, Founding Editor, Hartmanis, Juris, Founding Editor, Bertino, Elisa, Editorial Board Member, Gao, Wen, Editorial Board Member, Steffen, Bernhard, Editorial Board Member, Woeginger, Gerhard, Editorial Board Member, Yung, Moti, Editorial Board Member, Wotawa, Franz, editor, Friedrich, Gerhard, editor, Pill, Ingo, editor, Koitz-Hristov, Roxane, editor, and Ali, Moonis, editor more...
- Published
- 2019
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10. Prevalence of missing nutrition label and ingredients list information on e‐shops of major chain supermarkets in Hong Kong.
- Author
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Chio, Amy I., Davies, Tazman, Wu, Jason H. Y., and Louie, Jimmy Chun Yu
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INFERENTIAL statistics , *FOOD labeling , *ELECTRONIC commerce , *ALCOHOLIC beverages , *DISEASE prevalence , *CHI-squared test , *STATISTICAL hypothesis testing , *SHOPPING , *DESCRIPTIVE statistics , *GROCERY industry , *STATISTICAL correlation , *STATISTICAL sampling , *DATA analysis software - Abstract
Due to the coronavirus pandemic, online food purchases have increased. Nutrition labels and ingredients lists are important to assist individuals in making healthy food choices, but their provision is not mandatory for online stores in Hong Kong. This study aimed to investigate the prevalence of missing nutrition labels and ingredients list information on the e‐shops of major chain supermarkets in Hong Kong. Data from the e‐shops of four major chain supermarkets were collected using a bespoke web scraper program, which extracted the product page link, product name, brand, package size, ingredient list in text and product image links of every edible product available. A total of 22 365 products which were required by law to carry a food label on their packaging were included in the analysis. Prevalence of missing nutrition label or ingredients list on the respective product page was determined. Pearson's χ2 tests were used to test for differences in the prevalence between retailers. A two‐tailed p < 0.05 was considered statistically significant. Two e‐shops provided nutrition labels and ingredients list for none or only a negligible number of products. Overall, the prevalence of missing information was higher for nutrition labels than for ingredients lists (80.5% vs. 70.2%; p < 0.001). Provision of information varied greatly between stores and food categories. We found a high prevalence of missing nutrition labels and ingredients lists on e‐shops of major supermarkets in Hong Kong. Regulations on nutrition labelling should be extended to cover pre‐packaged food and beverages sold online. [ABSTRACT FROM AUTHOR] more...
- Published
- 2021
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11. Online grocery shopping: the customers' perspective in the Czech Republic.
- Author
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Bartók, Ottó, Kozák, Vratislav, and Bauerová, Radka
- Subjects
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ONLINE shopping , *CONSUMER behavior , *GROCERY shopping , *COVID-19 pandemic , *PERISHABLE goods , *CHI-squared test - Abstract
Research background: Online shopping is becoming popular among most customers thanks to quickness and easy shopping, and also due the COVID pandemic. Companies are aware of the great interest of customers and, as a consequence, e-commerce is expanding. There has been a significant increase in online grocery purchases due to economic growth in the past few years. Online shopping attracts a lot of research interest, individual authors and this is a widely discussed topic. It should be borne in mind that online purchasing of food has its own peculiarities compared to the segment of electronics or fashion from the perspective of everyday needs. Purpose of the article: The aim of the study is to analyze specific consumer behaviour in online purchasing of groceries. This study takes into account the age and purchasing preferences of online grocery purchasers. Methods: The study was conducted using quantitative research. Data (n = 171) was obtained by using a questionnaire survey done in the Czech Republic. The questionnaire survey contained 17 questions. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. For the statistical evaluation, Chi-square test and Pearson's correlation test were used. Findings & value added: The results of the study indicate that there is a relationship between the age of customers and online purchase in the grocery field. However, customers who use the e-shop for grocery purchase are still reluctant to buy perishable goods (meat, pastries) and prefer goods that are packed directly by the manufacturer. The study sheds light on understanding the customers' purchasing behaviour and their preferences in terms of quality of service, payment terms, delivery conditions, and range of assortment. [ABSTRACT FROM AUTHOR] more...
- Published
- 2021
- Full Text
- View/download PDF
12. Analysis of Digital Customer Communities in terms of their interactions during the first wave of the COVID-19 pandemic.
- Author
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POLLÁK, František, VAVREK, Roman, VÁCHAL, Jan, MARKOVIČ, Peter, and KONEČNÝ, Michal
- Subjects
COVID-19 pandemic ,VIRTUAL communities ,PERSONNEL management ,TELECOMMUTING ,CORPORATE communications ,COMMUNITIES of practice ,INDUSTRIAL management ,INTERNET stores - Abstract
The COVID-19 pandemic has redefined procedures in every business sector. In the first half of 2020, companies had to face an unexpected and unpredictable situation that resulted in both threats and opportunities in real time. Almost overnight, brick-and-mortar establishments of most stores closed, and the dominant part of transactions and activities moved from offline to the online environment. The main goal of the paper is to identify changes in the interactions of digital customer communities of selected e-business representatives in the Czech market. Within a sample of almost one and a half million Facebook users, during the first spring COVID-19 lockdown (March to May 2020), the interactions of the five largest Czech e-shops and their customers were recorded on a daily basis. The data were then subjected to a thorough statistical analysis in order to identify the specifics that resulted from the highly non-standard market situation. The results suggest that during the pandemic, there was a major reallocation of interactions in terms of their timing. Most interactions take place during the working week. From a day-to-day perspective, most of the interactions occur at around noon. In view of the findings, it can be stated that in order to maintain the competitiveness resulting from efficient management of corporate resources, it will be necessary to modify the usual procedures of e-marketing communication, as well as human resources management procedures in terms of the optimization of work of employees working from home. [ABSTRACT FROM AUTHOR] more...
- Published
- 2021
- Full Text
- View/download PDF
13. E-Commerce Flexibility Measurement Model Based on Empirical Research of Polish Enterprises.
- Author
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Buraczyńska, Barbara and Majerek, Dariusz
- Published
- 2021
- Full Text
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14. Identification of Uncertainty Factors in the Consumer Behaviour of the New Generation of Customers at the E-commerce Level.
- Author
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Horvath, Jakub, Gavurova, Beata, Bacik, Radovan, and Fedorko, Richard
- Subjects
CONSUMER behavior ,ELECTRONIC commerce ,BUSINESS to consumer transactions ,PURCHASING agents ,UNCERTAINTY ,ONLINE shopping ,INTERNET stores - Abstract
Even though two decades have passed since the introduction of e-commerce in the B2C model, the uncertainty posed by the online environment makes many consumers reluctant to engage in online commerce. The buyer's behaviour is inherently uncertain, given that the buyer's decisions have consequences that cannot be fully predicted. In the relationship between the buyer and the seller, the perceived uncertainty is defined as the extent to which the buyer cannot accurately predict the outcome of the transaction due to factors related to the seller and the product. This paper deals with the uncertainty of the new generation of customers in the process of electronic commerce. Based on the analysis of previous research in the field of perception of and understanding of uncertainty in online transactions, the aim of this paper is to identify the sources of perceived uncertainty of Generation Y when shopping online. Research in this area was carried out using the method of the main components, based on which five factors related to uncertainty and concerns in the process of electronic commerce were extracted. The paper identifies the main factors of uncertainty perceived by customers and also verifies the correlation between these factors and the intention of the Millennials to buy. The subject matter is relevant and applicable both to the area of products but also to the area of services in the field of tourism and hospitality. [ABSTRACT FROM AUTHOR] more...
- Published
- 2021
- Full Text
- View/download PDF
15. HOW COVID19 CRISIS SHAKED CUSTOMER LOYALTY IN E-COMMERCE?
- Author
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Klepek, Martin and Kvíčala, Daniel
- Subjects
COVID-19 ,ELECTRONIC commerce ,CUSTOMER loyalty ,DIGITAL technology ,PERSONNEL management - Abstract
Consumer loyalty is a broad and important topic for marketers around the world for centuries. With the pandemic situation in Europe and the world the ultimate question arises. How the changes in consumer behaviour were projected into loyalty measures? Since e-commerce experienced dramatic shifts during COVID19 crisis, we picked online shopping loyalty behaviour for our investigation. We used customer data from e-shop from more than thirteen thousand people and compared loyalty behaviour before and during a pandemic situation. Our data shows changes in loyalty in form of the number of transactions made by 20% of most loyal customers as well as in profitability of the same 20% most loyal customers. Moreover, we again support the evidence that the Pareto 80/20 rule does not apply to ecommerce and the proportion is more or less around 60% maximum. [ABSTRACT FROM AUTHOR] more...
- Published
- 2020
16. ONLINE VS. OFFLINE V E-SHOPOCH.
- Author
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Köteleš, Martin and Kusá, Alena
- Abstract
Copyright of Marketing Identity is the property of University of SS. Cyril & Methodius in Trnava, Slovakia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
- Published
- 2019
17. E-Shop Offer as a Tool Creating Value for Customer
- Author
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Lewicki, Marcin, Bilgin, Mehmet Huseyin, Series editor, Danis, Hakan, Series editor, Demir, Ender, editor, and Can, Ugur, editor
- Published
- 2016
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- View/download PDF
18. Identifying and Prioritizing Successful e-Business Models in Iranian Dot-Coms by Using Machine Learning Techniques
- Author
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M. Vakilisadeghi, R. Noori, and O. Ebadati
- Subjects
e-business model ,machine learning ,e-trust ,e-shop ,development of it tools ,Special aspects of education ,LC8-6691 - Abstract
Today, business, economics and society has been transformed by information technology. Many traditional ways of earning money have evolved and new methods and values have come to the fore. In this regard, Study of the e-business system in today's complex and turbulent world is essential. Despite the fact that some businesses succeed in their field of work, there are many businesses that fail, because of selecting inappropriate business model. So, this study which has been done to identify successful e-business models using machine learning techniques. Quantitative survey was used to doing research. 105 businesses with a eTrust were selected to find the best successful electronic business model. The instrument used to collect data was a questionnaire. Analyzing collected data shoes the best business model for the success of businesses in Iran, are e-shop model and the advertising. The results of the k-means algorithm and ID3 show that of the 12 criteria considered in choosing the best model for success, two criteria; including the development of IT tools and company strategy have the most important role for the success of trusted businesses. more...
- Published
- 2017
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19. E-supermarket software system, with e-shop and the possibility of virtual browsing inside the store to find offers
- Author
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Βίρβου, Μαρία, Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής, and Πληροφορική
- Subjects
e-Shop ,Supermarket ,UML - Published
- 2023
- Full Text
- View/download PDF
20. A STUDY OF CHALLENGES REGARDING ONLINE SHOPPING FOR RURAL CUSTOMERS IN BHUSAWAL TALUKA.
- Author
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Patil, Harshal V. and Barhate, B. H.
- Subjects
ONLINE shopping ,ECONOMIC development ,ELECTRONIC commerce ,CONSUMER behavior ,CUSTOMER satisfaction - Abstract
With the changing market scenario and economical growth, the demand for online shopping has increased. Explosion of e-commerce has changed the buying patterns and preferences of customers. E-commerce is almost magical in its scope and ability. It has led to a remarkable change in the mode of buying. First, it was Kirana shops, then where the proper retail shops, and the same customers switched to super shops followed by malls. Now a new avenue of shopping has opened up and that is online shopping. As we, all are aware that Commerce and Business are the backbones of a country's development, if the electronic technology and tools like e-commerce supported them, it will make wonders in the economical growth of the country. An important part of e-commerce is online shopping. It helps in many ways both parties, the buyer as well as the seller. The e -commerce technology and the usage of online shopping has increased in tremendous ways in India. Today almost every big company has adopted these technologies to increases sales, to make branding all over the globe. Online shopping is user-friendly compare to in store shopping because consumers can just complete his requirements just with a click of mouse without leaving their home. In the present work, the researcher intended to analyze the factors influencing online buying behaviour of the rural consumer at different villages in Bhusawal Taluka. To analyze the online shopping behaviour of rural consumer, the required data has been collected from 200 respondents. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
21. ONLINE VS. OFFLINE CONSUMER WAY AND ONLINE SHOPPING BEHAVIOR.
- Author
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Jílková, Petra and Králová, Petra
- Subjects
ONLINE shopping ,CONSUMER behavior ,INTERNET marketing ,ELECTRONIC commerce ,SOCIAL theory - Abstract
The development of e-commerce business in recent years has led to revolutionary changes in customer behavior, as online marketing is strongly based on effective communication and aims to provide online goods and services most efficiently. The main aim of this paper is to analyze online vs. offline consumer way and online shopping behavior in selected countries. Online shopping has become a modern trend all around the world. Compared with traditional communication models, there are several ways who to communicate, which can result in problems with delivering the campaign message effectively. Firstly, the paper presents a theoretical model for online and offline consumer ways and the development of the theory. Secondly, this research analyses the purchase behavior in the Czech Republic and compares e-commerce in the country to other EU countries. The main features of online shopping are that there is a large number of goods and orders are usually placed from a large number of customers worldwide. The paper investigates online shopping for the period between 2014 - 2018. Finally, the authors discuss the theoretical and practical implications of these results. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
22. ANALYSIS OF STATIC AND INTERACTIVE CONTENT ON E-COMMERCE WEBSITES WITH FOCUS ON WEARABLE ELECTRONICS.
- Author
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Balážiová, Iveta
- Subjects
ELECTRONIC commerce ,WEARABLE technology ,CONTENT marketing ,NUMERICAL analysis - Abstract
This research focuses on e-commerce websites with smart wearable electronics in Slovakia with regard to the interactive elements inserted into a static webpage. Depending on the amount of interactive functions, the work systematically differentiates the individual types of content on the e-commerce websites into three categories: non-interactive content, lower interactivity content and higher interactivity content. With the help of content analysis and descriptive statistics, the numerical calculation of occurrence of the above elements is shown for each category. We found that huge sales platforms with a broad spectrum of services and products used interactive and static content in a greater extent than other e-commerce websites. The main result of the survey is the fact that Slovak e-shops use static elements more than the interactive ones. The above findings indicate that e-commerce websites prefer a rather traditional form of content marketing compared to the interactive one, which is on the rise according to marketing experts. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
23. INBOUND MARKETING: PRACTICAL ASPECTS OF PROMOTING GOODS AND SERVICES IN ECOMMERCE.
- Author
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Baranchenko, Yevhen, Aksom, Herman, Zhylinska, Oksana, Firsova, Svitlana, and Datskova, Daryna
- Subjects
- *
ELECTRONIC commerce , *CUSTOMER satisfaction , *CUSTOMER services , *QUALITY of service , *DECISION trees - Abstract
This paper summarizes the features of the functioning of e-commerce in Ukraine. It has been proven that the activity of e-shops as important subjects of the e-commerce market is underregulated. This leads to consumer dissatisfaction with service quality in the online environment. The necessity of criteria creation was shown, which give them opportunities to e-shops management improve their service and enhance the level of satisfaction of target consumers, primarily based on the effective use of the newest method of promoting goods and services in e-commerce - inbound marketing on the example of infant nutrition. Rating evaluation of functional characteristics of infant nutrition e-shops was done using methods of multicriteria analysis, namely the COPRAS method. It is determined that the functionality and convenience of the e-shop are the main criteria that shape their competitive advantage. The focus of the paper is concentrated on the building rationale for promotion e-shops with the latest inbound marketing techniques. Peculiarities of using different inbound marketing tools on each stage were defined, which implicate a change of Internet-user status from visitor to promoter. An example of evaluating existing alternatives for promoting e-shop (inbound marketing, outbound marketing, or no promotion, in general, was provided). In particular, the decision-making process for choosing promotional tools for infant nutrition e-shop was schematized with the basis of alternatives evaluation by using one of the most common decision-making tools – decision tree. The economic effectiveness of using inbound marketing tools in comparison with outbound marketing tools was proven. The proposed methodological approach can be used by e-shop management for substantiation of management decisions on optimization of goods and services promotion and will increase the loyalty of target audience and popularize brands in e-commerce. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
- Full Text
- View/download PDF
24. Resale Product and Accessory Opportunities for Audiology Practices.
- Subjects
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AUDIOLOGY instruments , *BUSINESS , *COUNSELING , *INFORMATION technology , *MARKETING , *MEDICAL care , *MEDICAL office management , *MEDICAL practice , *PATIENTS , *PROFESSIONAL ethics , *SALES personnel , *WORLD Wide Web , *ELECTRONIC commerce - Abstract
Patients need and/or want access to any number of products, including consumables and durable goods, and accessories as part of their audiology care. Audiologists have an opportunity to offer products and accessories for resale from their clinical office. Several methods for reselling items to established patients including an overview of an ecommerce approach successfully implemented by several individual audiology private practices will be reviewed. Upon completion, readers will be familiar with the general steps for incorporating an e-shop within an existing business Web site. Additionally, insights as to effective tactics for generating e-shop revenue will be shared. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
- Full Text
- View/download PDF
25. SOME SPECIFIC ASPECTS OF DOCUMENTING, ACCOUNTING AND TAXING THE ACTIVITY OF AN ELECTRONIC SHOP.
- Author
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Yankova, Diana Stoyanova
- Subjects
ONLINE shopping ,TAX accounting ,ACTIVITY-based costing ,ELECTRONIC commerce ,WIRELESS Internet - Abstract
Rapid advancements in technologies affect all aspects of human activity. Their impact is especially strong on commerce. The popularity of electronic commerce among customers has been growing since mobile devices and the Internet have made the shopping experience easier and faster. On the other hand, e-commerce provides a larger customer base to retailers, since clients are no longer restricted to the location of a physical shop. It also offers better advertising and marketing opportunities. Another advantage is the lack of conventional working hours. The paper aims at systematizing the major opportunities and regulatory requirements related to starting an online shop. It also answers some of the questions most frequently asked by economic agents and presents the main requirements that they need to meet before starting an online shop. Special attention is paid to some specific moments in terms of documenting, accounting and taxing the activity of an online shop. [ABSTRACT FROM AUTHOR] more...
- Published
- 2019
26. MARKETING STRATEGIES AND COMMUNICATION PROBLEMS OF SMALL AND MEDIUM-SIZED E-SHOPS IN THE SLOVAK MARKET.
- Author
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Kusá, Alena and Záziková, Zuzana
- Subjects
MARKETING strategy ,COMMUNICATION in marketing ,ELECTRONIC commerce ,INTERNET marketing - Abstract
The trend of e-shops and online selling is on a constant growth in almost all the fields of business. New e-shops with different focus and specialisation have emerged either worldwide or in the Slovak market, which increases the competitiveness. Attracting attention of online consumers and leading them to the final step, which is purchase, has already become a challenge. In the online environment, consumers are really flexible when searching and comparing the prices of various e-shops in order to purchase in the most effective way. Building a strong brand name and consumer loyalty through a sophisticated marketing strategy with a great deal of communication activities is a key to success of the whole e-tail business. [ABSTRACT FROM AUTHOR] more...
- Published
- 2017
27. FACTORS AFFECTING ONLINE SHOPPING BEHAVIOUR.
- Author
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Trnka, Andrej
- Subjects
ONLINE shopping ,CONSUMER behavior ,ELECTRONIC commerce ,COMMUNICATION in marketing ,LOGISTIC regression analysis - Abstract
There are a several factors that affect online shopping behaviour, which may not coincide with factors affecting normal buying behaviour. Notwithstanding the Maslow pyramid of needs, online shopping behaviour is influenced by the current rapid increase in e-shops, their security, and especially the convenience of buying. The rapid development and availability of smart devices only support this trend. To simplify access to e-shops, consumers can use a variety of applications to purchase goods or services from anywhere. In the research we have used data form Pricemania. We have examined the impact of several factors on the frequency of online shopping. [ABSTRACT FROM AUTHOR] more...
- Published
- 2017
28. DIGITALIZATION AS AN INNOVATIVE APPROACH TO THE SALES OF FOOD.
- Author
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Eichler, Michal and Hes, Aleš
- Subjects
DIGITAL technology ,CONSUMER behavior ,TECHNOLOGICAL innovations ,FOOD sales & prices ,INTERNET sales - Abstract
Trading, just like any other human activity, keeps changing and evolving. In this context, what mainly changes are methods and techniques used to transport goods from producers through wholesale and retail all the way to end consumers. In the 21st century, the most significant area of innovation in trading is electronic commerce and trading with the help of information technology, specifically the internet. The internet is used by more and more people and for many companies represents an important distribution channel. The use of the internet to purchase various goods has been very popular among consumers already at the beginning of this century and is becoming ever more widespread. Retailers naturally respond to this and are now trying to offer almost their entire product range online, allowing customers to order the goods and have them delivered right to their doorstep. This paper presents an overview of modern trends in innovative technological approaches to retail, specifically in the online sales of food products. In this paper is also solved research of gluten-free food offered at online shops in Czech Republic. Furthermore this research deals differences in offer and prices of food between general food online shops and specialized gluten free online in Czech Republic. [ABSTRACT FROM AUTHOR] more...
- Published
- 2017
29. Market research of handball sportswear in the Czech Republic
- Author
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Filip, Robert, Čáslavová, Eva, and Opelík, Daniel
- Subjects
internetový obchod ,loajalita ke značce ,firma ,brand loyalty ,zákaznické preference ,e-shop ,customer preferences ,corporate - Abstract
Title: Market research of handball sportswear in the Czech Republic Objectives: The aim of this thesis is to obtain a cmprehensive overview of the situation on the czech market for wprotswear for handbal players, which can be used by already existing companies and also the companies that wanted to enter this market. Methods: In order to obtain primary data, qualitative methods were used in the form of an in- depth interview with the owner of the largest online store in the Czech Republic focused on handball, as well as quantitative methods in the form of a questionnaire survey of Czech handball players. Business data from the given e-shop is used as a source of secondary data. Results: Key words: company, customer preferences, brand loyalty, online store more...
- Published
- 2023
30. Web application online bookstore
- Author
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Αλέπης, Ευθύμιος, Σχολή Τεχνολογιών Πληροφορικής και Επικοινωνιών. Τμήμα Πληροφορικής, and Πληροφορική
- Subjects
Ηλεκτρονικό βιβλιοπωλείο ,eBookStore ,Online bookstore ,Entity framework ,e-Shop ,MVC ,Asp.Net Core ,Web application ,Διαδικτυακή εφαρμογή με χρήση Asp.Net Core MVC ,Entity Framework Code First Workflow ,Microsoft SQL Server ,Code-First Approach - Abstract
Η παρούσα διατριβή πραγματεύεται την δημιουργία διαδικτυακής ιστοσελίδας ενός ηλεκτρονικού καταστήματος βιβλιοπωλείου (e-Bookstore). Μέσω της ιστοσελίδας αυτής, ο κάθε πελάτης θα μπορεί να αναζητεί το βιβλίο που τον ενδιαφέρει, να βλέπει λεπτομέρειες που αφορούν αυτό και τέλος να προχωρά στην ηλεκτρονική παραγγελιά του, εφόσον αυτό είναι διαθέσιμο. Από την άλλη πλευρά, ο διαχειριστής του καταστήματος θα μπορεί να λαμβάνει τις παραγγελίες των πελατών, να τις εγκρίνει και να ενημερώνεται σε πραγματικό χρόνο για το απόθεμα του κάθε βιβλίου που βρίσκεται στις διάφορες αποθήκες που κατέχει το κατάστημα. Έκτος των παραπάνω, η διαδικτυακή εφαρμογή ενσωματώνει τις 2 παρακάτω λειτουργίες. Η Πρώτη λειτουργία σχετίζεται με την δυνατότητα έκδοσης και εξαγωγής/λήψης του φορολογικού παραστατικού πώλησης σε αρχείο .pdf τόσο από την πλευρά του πελάτη όσο και από την πλευρά του διαχειριστή. Το παραστατικό θα είναι διαθέσιμο στο προφίλ του πελάτη μετά την έγκριση και οριστικοποίηση της παραγγελιάς από τον διαχειριστή. Τα φορολογικά παραστατικά πώλησης που χρησιμοποιήθηκαν στην εργασία είναι δύο (2) και συγκεκριμένα είναι η Απόδειξη Λιανικής Πώλησης και το Τιμολόγιο -Δελτίο Αποστολής. Η Δεύτερη λειτουργία αφορά στη δυνατότητα του διαχειριστή να λαμβάνει πληροφορίες σχετικά με τις πωλήσεις του καταστήματος, οι οποίες θα τον βοηθήσουν στην ανατροφοδότηση του (όπως για παράδειγμα ποια βιβλία έχουν πραγματοποιήσει τις μεγαλύτερες πωλήσεις και μέσα σε ποιο χρονικό διάστημα). Η ανάπτυξη της εφαρμογής πραγματοποιήθηκε με χρήση τεχνολογιών ASP.NET.Core MVC, SQL Server και Entity Framework., This postgraduate dissertation discusses the creation of an online bookstore website (e-Bookstore). Through this website, each customer will be able to search for the book, he/she is interested in, see details about it and finally proceed with his/her online order, if it is available. On the other hand, the store administrator will be able to receive customer orders, approve them and be informed in real time about the stock of each book located in the various warehouses owned by the store. Apart from the above, the online application integrates the following 2 functions. The First function deals with the capability of issuing and exporting/downloading the sales tax document in a .pdf file both from the customer's and the administrator's side. The document will be available in the customer's profile after the order has been approved and finalized by the administrator. The sales tax documents used in the dissertation are two (2), the Retail Receipt and the Invoice-Delivery Note. The Second function refers to the capability of the administrator to receive information about the sales of the store, which will help him in his feedback. (such as which books have been best sellers and within which time period). The application was developed using ASP.NET.Core MVC, SQL Server and Entity Framework technologies. more...
- Published
- 2022
- Full Text
- View/download PDF
31. FACTORS DETERMINING ITALIAN ONLINE SHOPPERS' PREFERENCE OF CASH ON DELIVERY: EMPIRICAL ANALYSIS.
- Author
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Pencarelli, T., Škerháková, V., Taha, V. Ali, and Valentiny, T.
- Subjects
ONLINE shopping ,CONSUMER behavior ,CONSUMER preferences ,ELECTRONIC commerce ,C.O.D. shipments - Abstract
Copyright of Polish Journal of Management Studies is the property of Czestochowa University of Technology, Faculty of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
- Published
- 2018
- Full Text
- View/download PDF
32. Modeling and Application of Customer Lifetime Value in Online Retail.
- Author
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Jasek, Pavel, Vrana, Lenka, Sperkova, Lucie, Smutny, Zdenek, and Kobulsky, Marek
- Subjects
CUSTOMER lifetime value ,INTERNET stores ,ONLINE shopping ,ELECTRONIC commerce ,QUANTITATIVE research ,MARKOV processes - Abstract
This article provides an empirical statistical analysis and discussion of the predictive abilities of selected customer lifetime value (CLV) models that could be used in online shopping within e-commerce business settings. The comparison of CLV predictive abilities, using selected evaluation metrics, is made on selected CLV models: Extended Pareto/NBD model (EP/NBD), Markov chain model and Status Quo model. The article uses six online store datasets with annual revenues in the order of tens of millions of euros for the comparison. The EP/NBD model has outperformed other selected models in a majority of evaluation metrics and can be considered good and stable for non-contractual relations in online shopping. The implications for the deployment of selected CLV models in practice, as well as suggestions for future research, are also discussed. [ABSTRACT FROM AUTHOR] more...
- Published
- 2018
- Full Text
- View/download PDF
33. Martin Widmer : warum es digitales Marketing im Gesundheitswesen braucht
- Author
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Angerer, Alfred, Widmer, Martin, Angerer, Alfred, and Widmer, Martin
- Abstract
Alfred Angerer und sein heutiger Gast kennen sich noch aus ihrer gemeinsamen Doktorandenzeit an der Universität St. Gallen. Seither sind knapp 20 Jahre vergangen, in denen Dr. Martin Widmer stets in den Bereichen Marketing und Technologie tätig war und unter anderem die Firma Equipe AG – eine digital zentrierten Marketing-Agentur – mitgründete, welche auch für Krankenkassen, MedTech-Unternehmen und die Pharma-Industrie arbeitet. Damit ist er idealer Experte, um sein Wissen rund um das Thema „Digitales Marketing im Gesundheitswesen“ in dieser Podcast-Episode zu teilen. Er stellt heraus, dass Marketing in der Welt der Gesundheit eine Patientenzentriertheit erreichen muss und gibt konkrete Beispiele aus der Welt von Pharma und MedTech, die dies veranschaulichen. more...
- Published
- 2022
34. Návrh a vytvoření elektronického obchodu
- Author
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Smrčka, František, Diviš, Roman, Štefl, František, Smrčka, František, Diviš, Roman, and Štefl, František
- Abstract
Diplomová práce se primárně zaměřuje na návrh a vytvoření elektronického obchodu na míru pro firmu VKS Rynárec. Zabývá se též popisem použitých technologií při vytváření el. obchodu a také odůvodněním, proč byly tyto technologie zvoleny. Nadále je zde srovnání s konkurenčními technologiemi a obdobně zaměřenými elektronickými obchody podobného rozsahu. V druhé polovině diplomové práce je popsána analýza a návrh, popis zajímavých částí kódu a následně výsledný elektronický obchod, a nakonec testování a nasazení. Zajímavostí a unikátností je použití nového frameworku Blazor pro vytvoření administrátorského rozhraní, který umožňuje psaní frontendové části v programovacím jazyce C# oproti dnes standartně využívaném jazyce JavaScript., This diploma thesis deals with design and implementation of custom e-shop for company VKS Rynárec. It deals with description of used technologies for implementation of e-shop as well and lastly justification why these technologies were chosen. Furthermore, diploma thesis contains comparison of used technologies and competitive technologies and also comparison of e-shops with similar scope and purpose. In the second half of this diploma is described the analysis and design, description of interesting parts of code and final e-shop, and finally testing and deployment of the e-shop. Uniqueness of this diploma thesis is use of technology called Blazor for implementation of administrator interface. Blazor allows programmer to use C# programming language to implement frontend code instead of JavaScript which is commonly used nowadays., Fakulta elektrotechniky a informatiky, Diplomová práce řešila návrh a vytvoření elektronického obchodu na míru pro firmu VKS Rynárec. Jedná se o práci spojenou s praktickým využitím. Text je dle vedoucího práce psán srozumitelně, jasně a diplomová práce je využitelná v praxi v plném rozsahu. Dle oponenta práce je vytvořený eshop možné zkompilovat a spustit. Aplikace splňuje zadání práce. Oponent pozitivně hodnotil celkový rozsah vytvořené aplikace, strukturu a kvalitu zdrojového kódu. Student zodpověděl dotazy kladené vedoucím. Reagoval na připomínky oponenta i členů zkušební komise. Prezentace diplomové práce proběhla i s názornými ukázkami., Dokončená práce s úspěšnou obhajobou more...
- Published
- 2022
35. Zvýšení dosahu online komunikačních kanálů e-shopu Mamtex.cz
- Author
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Gottwald, Dalibor, Chlum, Marek, Soška, Filip, Gottwald, Dalibor, Chlum, Marek, and Soška, Filip
- Abstract
Práce se zabývá problematikou dosahu online komunikačních kanálů e-shopu Mamtex.cz. Analytická část bude zaměřena na webovou analýzu. Na základě výstupů provedené analýzy budou následně stanovena doporučení pro e-shop Mamtex.cz pro zvýšení dosahu online komunikačních kanálů. Tato doporučení budou následně ohodnocena., The thesis deals with the issue of the reach of online communication channels of the e-shop Mamtex.cz. The analytical part will be focused on web analysis. Based on the results of the analysis, recommendations for the Mamtex.cz e-shop will be set to increase the reach of online communication channels. These recommendations will then be evaluated., Dopravní fakulta Jana Pernera, Diplomant přednesl ucelenou a logicky uspořádanou obhajobu své diplomové práce. V ní dokázal přesvědčivým způsobem obhájit závěry svých řešení. Na poznámky, resp. připomínky oponenta reagoval správně a v plném rozsahu je zodpověděl. U doplňkových otázek prokázal schopnost logického myšlení, pohotové reakce, jasného a srozumitelného vysvětlení., Dokončená práce s úspěšnou obhajobou more...
- Published
- 2022
36. ELECTRONIC COMMERCE AND CHANGES IN CONSUMER BEHAVIOR.
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Andocsová, Alexandra, Nagyová, Ľudmila, and Kádeková, Zdenka
- Subjects
ELECTRONIC commerce ,CONSUMER behavior ,CUSTOMER satisfaction ,ONLINE shopping ,INTERNET marketing - Abstract
Nowadays, due to digitization, there is no longer any need for brick-and-mortar stores or retailers who introduce goods to the customer, as customer is able to buy millions of different goods from different parts of the world just by connecting to the internet by few clicks. More and more customers prefer to purchase products and services on the Internet over brick and mortar stores, therefore it is necessary to examine the changes in consumer behavior that were caused by digital revolution. For this purpose, we conducted a questionnaire survey that was evaluated graphically and verbally using deduction. Besides that, we have used methods of quantitative statistics -Chi-square goodness of fit test, Chi-square test for independence, Kolmogorov-Smirnov test and Mann-Whitney U test. Based on the acquired findings we have come to the conclusion that it would be appropriate if Slovak companies start to realize their business activities online, especially if they sell clothes and electronics, because these assortment groups are the best-selling ones in the online environment and should focus on the younger customer, regardless of gender, because both men and women are shopping on the internet. [ABSTRACT FROM AUTHOR] more...
- Published
- 2017
37. Keep on Trying : Online Securities Trading Sites
- Author
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Morenkov, Dmitri, Hammond, Judy, editor, Gross, Tom, editor, and Wesson, Janet, editor
- Published
- 2002
- Full Text
- View/download PDF
38. DIGITAL STRATEGIES IN THE ONLINE SHOPPING WORLD.
- Author
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Kusá, Alena and Záziková, Zuzana
- Subjects
ONLINE shopping ,CONSUMERS ,ONLINE marketplaces ,BUSINESSPEOPLE - Abstract
The number of e-shops is on a constant growth in each field of business and so is the number of consumers doing their shopping online or their purchase frequency. Evolution of the online market is providing great opportunities for both entrepreneurs and their online start-up businesses. The paper is going to deal with e-shopping and measure popularity of e-shops in the Slovak market. We are going to define an average Slovak online buyer based upon the results of the price comparison website Pricemania. The last chapter of the paper is going to present partial results of the research we carried out in the selected e-shops in Slovakia to be operating in the market for max. five years. [ABSTRACT FROM AUTHOR] more...
- Published
- 2018
39. On-line shopping behaviour in the Czech Republic under the digital transformation of economy.
- Author
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Pilik, Michal, Juřičková, Eva, and Adu Kwarteng, Michael
- Subjects
ONLINE shopping ,CONSUMER behavior ,TECHNOLOGICAL innovations - Abstract
Copyright of Economic Annals-XXI / Ekonomìčnij Časopis-XXI is the property of Institute of Society Transformation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
- Published
- 2017
- Full Text
- View/download PDF
40. Public relations management in the Internet environment.
- Author
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Závadský, Ján, Šatanová, Anna, and Hvizdová, Eva
- Subjects
PUBLIC relations management ,INTERNET ,CONSUMER behavior - Abstract
Copyright of Economic Annals-XXI / Ekonomìčnij Časopis-XXI is the property of Institute of Society Transformation and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
- Published
- 2017
- Full Text
- View/download PDF
41. ONLINE CUSTOMER BEHAVIOUR.
- Author
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Rypáková, Martina, Moravčíková, Katarína, and Križanová, Anna
- Subjects
CONSUMER behavior ,CUSTOMER loyalty ,CUSTOMER satisfaction ,ONLINE shopping ,ELECTRONIC commerce - Abstract
Every company tries to reach a goal as profit is. It is necessary to find customers whose interest in company's product will be regularly. Company should know customers' needs and accommodate its offer to their requirements. Company should provide unique service to gain customers loyalty and satisfaction. The new mainstream is buying products through Internet. Customer's behaviour is based on customer's preferences because all options bring positive and negative aspects. Paper describes online purchasing and specifies online customer behaviour. The part of the research is behavioural analyses of online customer in USA and in Slovakia. [ABSTRACT FROM AUTHOR] more...
- Published
- 2015
42. INFORMATION SYSTEM OF SOFTWARE DISTRIBUTION
- Author
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V. Kruglik
- Subjects
application store ,distribution ,e-shop ,feedback ,Information system ,software ,updates ,web-services ,Education - Abstract
One of the approaches to building a software distribution information system is examined. The results of researches on conceptual, architectural and technological issues of software support are shown. Business, user’s and functional requirements to the software updating systems are considered. Updating system architecture is examined in whole and in particular parts. Interaction of main components of the system is revealed. The aspects of users’ feedback organisation are considered as well. more...
- Published
- 2011
43. Online marketing in a selected e-shop during a pandemic
- Author
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PROKEŠ, Štěpán
- Subjects
conversion ,konverze ,e-commerce ,e-shop ,campaigns ,online marketing ,kampaně - Abstract
The diploma thesis deals with the issue of online marketing during the pandemic when one of the strongest sales channels was the internet and e-shops operating in it. The aim of the work is to introduce and set up online marketing in the already functioning e-shop Obuvdirrovi.cz with subsequent verification of the effectiveness of the set online marketing. Attention is focused on setting up an online marketing strategy its implementation and subsequent evaluation of effectiveness with key performance indicators. The thesis deals with the current situation of Czech e-commerce, the principles of online marketing and the laws between the user and the advertiser. At the end of the work are summarized the results achieved during the campaign active in 2021 including proposals for recommendations for improvement. more...
- Published
- 2022
44. The effect of weather on purchases on online fashion e-shop in the Czech Republic
- Author
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Borýsková, Nikola, Chytilová, Julie, and Kučera, Tomáš
- Subjects
chování spotřebitele ,e-shop ,online shopping ,consumer behaviour ,online nakupování ,počasí ,weather - Abstract
This thesis aims to determine the e ect of weather conditions on online fashion purchases in the Czech Republic. Even though various studies have proved the impact of weather for instance on people's time allocation, mood or con- sumer behaviour in an o ine environment, this topic has been explored rarely. Ordinary Least Squares method was applied to estimate the impact of several weather variables (sunshine hours, precipitation, temperature, air pressure, and wind speed) on sales from Czech fashion e-shop using time series data for five years. All weather variables included in our analysis turned out to have a statistically significant e ect on sales. Keywords online shopping, e-shop sales, weather e ect, OLS regression Title The e ect of weather on purchases on online fashion e-shop in the Czech Republic more...
- Published
- 2022
45. Ochrana eshopů z pohledu práva duševního vlastnictví
- Author
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Lokvenc, Dominik, Holcová, Irena, and Dobřichovský, Tomáš
- Subjects
Intellectual property ,copyright ,Duševní vlastnictví ,webové stránky ,industrial rights ,autorské právo ,průmyslová práva ,e-shop ,websites ,ComputingMilieux_LEGALASPECTSOFCOMPUTING - Abstract
This work aims to provide a basic and practical overview of the means of protection of e-shops from the point of view of intellectual property law so that every founder or operator of the e- shop, their representative or employee, or any other reader who is interested in this topic, can get acquainted with particular intellectual property institutes and their eventual application to a specific e-shop. The first part of this thesis explains the basic terminology concerning both intellectual property law and e-shops themselves. In addition, the first part also discusses the characteristics of e- shops as a means of e-commerce. The concept of the first part should thus facilitate the understanding of a more detailed analysis of individual intellectual property institutes across the remaining parts of the work. The second part discusses the protection of e-shops from the point of view of copyright. The possibilities of copyright protection of the e-shop as a whole, as well as its individual elements are described. Individual aspects are then assessed not only from the point of view of Czech legislation, but also from the point of view of European Union law, including possible consideration of German case law or US case law. The analysis of each e-shop element is then accompanied by a series of practical... more...
- Published
- 2022
46. Marketing plan of Winery Vratil for 5 years. Proposal in crisis
- Author
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Vrátilová, Debora Marie, Koudelková, Petra, and Koblovský, Petr
- Subjects
analýza ,Marketingový plán ,eshop ,finance ,E-shop ,strategie ,analysis ,strategy ,sociální sítě ,Marketing plan ,goals ,cíle ,social sites ,SWOT - Abstract
The bachelor's thesis "Marketing plan of the Vrátil winery" in the theoretical part first deals with the enumeration of terms contained in the text and follows on from the theoretical part based on the study and selection of suitable literature for creating a strategy. The basics presented in the theoretical part are further elaborated into the practical part. The practical part begins with getting to know the situation on the market, introducing the company and its milestones, which is followed by the processing of analyses. From the analyses, the most important elements for the subsequent creation of the strategy and its implementation were derived, where a procedure for creating content on social networks is proposed. more...
- Published
- 2022
47. E-business solutions and OSS for the SMEs
- Author
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Z. Havlíček, E. Šilerová, and Č. Halbich
- Subjects
e-business ,e-shop ,oss ,flower producers ,florists ,joomla software ,Agriculture - Abstract
www technologies are developing very fast. The new technologies make possible the easier creation of the web applications, which support business activities. Small and medium size enterprises, which serve as the driving force for innovations and thus for economic development, can utilize these technologies for the creation of relatively inexpensive applications, which can be tailor-made for the given enterprise by using the open source software (OSS). This contribution presents several practical examples of how to create - update - the web site of an enterprise and how to supplement it with an e-shop option. Examples from the area of flower selling have been selected. more...
- Published
- 2008
- Full Text
- View/download PDF
48. Several notes about food e-commerce in the Czech Republic
- Author
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Ladislav Skořepa and Marek Vochozka
- Subjects
customer ,consumer ,e-commerce ,e-shop ,food ,internet ,Agriculture ,Biology (General) ,QH301-705.5 - Abstract
The contribution concentrates on a special form of food sale. It solves several attributes of connection of food sale and electronic commerce. Firstly it describes experiences got by foreign companies like Tesco or Ahold – leaders of food commerce. Strategies and achievements in the field of electronic commerce of theirs were introduced.Following part of the work is devoted to leading Czech e-shops. Vltava e-shop and e-shops of its group (Cybex.cz and others) were assessed. Several market researches were introduced (about number of internet accesses in the Czech Republic, about time dedicated to PC and internet, knowing e-commerce or its use in practice). In the last part of the first section are mentioned foreign e-shop targeting Czech e-commerce market.In the third part are advantages of e-shopping summarized. Time saving, opening time, goods comparisons are briefly mentioned.The application part was aimed to Jednota’s future e-shop. That means that existing retail chain was chosen. So the foundation of e-shop is rather easier. Than the assortment of Czech e-shops was described, especially in connection with customers’ preferences. Customers’ shopping behavior was examined. So possible ways out could be founded.Following part takes care of implementation of food e-shop. Supply, logistic solution, payment solution, strategy of gaining and maintenance customers, contracting, information technologies, solutions and investment return were mentioned or solved.Results of the contribution are summarized in the conclusion. Relationship between theory of e-commerce and its application was highlighted as a necessary condition of its functioning in real world. more...
- Published
- 2008
- Full Text
- View/download PDF
49. ZARZĄDZANIE ZMIANĄ W JEDNOOSOBOWEJ DZIAŁALNOŚCI GOSPODARCZEJ OPERUJĄCEJ W PRZESTRZENI WIRTUALNEJ.
- Author
-
Moroz, Mirosław
- Abstract
Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) more...
- Published
- 2017
- Full Text
- View/download PDF
50. Modeling and Application of Customer Lifetime Value in Online Retail
- Author
-
Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny, and Marek Kobulsky
- Subjects
applied computing ,customer lifetime value ,extended pareto negative binomial distribution model ,Markov chain model ,marketing management ,e-commerce ,e-shop ,Information technology ,T58.5-58.64 - Abstract
This article provides an empirical statistical analysis and discussion of the predictive abilities of selected customer lifetime value (CLV) models that could be used in online shopping within e-commerce business settings. The comparison of CLV predictive abilities, using selected evaluation metrics, is made on selected CLV models: Extended Pareto/NBD model (EP/NBD), Markov chain model and Status Quo model. The article uses six online store datasets with annual revenues in the order of tens of millions of euros for the comparison. The EP/NBD model has outperformed other selected models in a majority of evaluation metrics and can be considered good and stable for non-contractual relations in online shopping. The implications for the deployment of selected CLV models in practice, as well as suggestions for future research, are also discussed. more...
- Published
- 2018
- Full Text
- View/download PDF
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