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The bachelor thesis focuses on comparison of specific building savings offers at selected institutions operating on the Czech market. The thesis contains functioning and conditions for the establishment of building savings. The information obtained from the questionnaire focused on the popularity of building savings among the population, shows that building savings is still widely used as a product to save money among other financial products. When determining the best offer, multicriteria decision-making is used, where all important factors for selecting a suitable building offer are included and taken into account. The institutions Modrá pyramida, ČSOB and Moneta are selected for comparison. The data for the comparison of offers are collected through an interview in selected institutions. The conclusion of the bachelor thesis is to determine the most advantageous offer of building savings from the three selected institutions.

The name of this bachelor thesis is Bank Products and Services as Perceived by Students of University of South Bohemia. It deals with financial product in terms of marketing mix in field of financial services. In the first part are product's features and life cycle described The focus is on financial products, which are provided to students. Products are measured through questionnaires directed to target group. Target group are students of the South Bohemian University. Questionnaires are sent to the students from all faculties. The research results are processed in charts. In the next part of practical part, proposals for improvement of ČSOB products and services are listed.

The aim is to define the characteristics of the demand for the selected financial product (health insurance for foreigners) in the Czech Republic. The first research question in this thesis is: what factors determine and affect demand for the selected financial product. Another question is: what characteristics have customers which prefer different types of health insurance. To find answers to these questions was analyzed czech market of commercial health insurance for foreigners based on secondary sources (websites of insurance companies, articles and statistics related to the topic, etc.) and based on primary sources (survey of foreigners). The result is a characteristic of supply and demand on the czech commercial health insurance market, the profiling of each customer segment, identifying current trends in demand. This work uses the following methods: analysis, synthesis, description, literary survey, questionnaire.

The aim of this thesis was to examine the financial knowledge of older people as a vulnerable group of the population of the Czech Republic. The respondents were asked about the field of financial institutions and products. Survey was conducted in homes and homes for the elderly in the town of Netolice and in a surrounding of this town

TITLE: Savings accounts and their use in everyday life AUTHOR: Lenka Šrumová DEPARTMENT: Social Sciences and Philosophy Department SUPERVISOR: PhDr. Milena Tichá, CSc. Abstract This bachelor's thesis evaluates the currently most popular types of savings accounts and their characteristics of use in everyday life. The thesis is divided into two parts where the first part gives an account of various savings account types and elaborates on their pros and cons from the customer's perspective. A very important factor for the comparison of different types of savings accounts is the interconnection of the three vertices of an investment triangle representing risk, liquidity and profit. The second part of the thesis is more practical and presents two types of savings accounts offered by three different financial institutions which more or less vary. The thesis then concludes by illustrating the differences between various types of savings accounts and summarizes the key findings. Keywords: saving, bank, financial product

The impact of discussions about the necessity of a pension reform on creation of further security resources for the old age from the generation point of view is the title of my bachelor essay which is in its theoretical part focused on basic features of the current pension system in the Czech Republic and describes factors based on which a reform of this system is proposed. With regard to the orientation of this essay, the individual alternative possibilities of creating financial reserve for the old age are described in more detail here. The main objective of the essay was not to carry out an economic analysis of the impact of the upcoming pension reform on the state budget or on the economic situation of the population but to find a change in the financial behaviour of the population, mainly change in the way of the individual creating of a financial reserve for the old age. The bachelor essay brings findings and to a certain extent also inspiration in the area of creation of a reserve of financial resources for the old age. Conclusions of the performed research show a positive impact of the ongoing discussions on the creation of a financial reserve, which when created at an economic active age is a way how to mitigate the fall in the living standard at the pension age.