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This thesis is concerned with the activity of social workerstaking into account the needs of today's society. Its focus is on the activity of social work profession. It is dedicated to the definition of basic terms including social work, it is mission, socials problems, small paradigms of social work, current society, the concept of social work according to Musil and Banks. He also deals with ethical issues related to social work and activism. Part of this work is dedicated to the social worker, the requirements placed on him, his personality, education and lifelong learning. This work is supplemented by a research and investigation. The aim of the thesis is to find out which type of social workers as per Musil' saccreditation file, it is the most suitable for bachelor's study in field of Social and Charitable Work at the Faculty of Theology of the University of the South Bohemia in České Budějovice. Furthermore, then goal of the thesis is to find out what role of concept of social work plays in education in this field. The qualitative research, content analysis of the accreditation file this field of study is used. The conclusion of the work includes an evaluation of the results found in needs of society as well as the mission of the field of social work.

Turizam je danas jedna od najvažnijih ekonomskih sustava svijeta. Pojam turizma odnosi se na putovanje pojedinca van svog domicilnog mjesta u trajanju dužem od 24 sata. Motiv i potreba u turističkom djelovanju usko su vezane, bez motiva potrebe ne bi bilo i obrnuto. Motiv vode kao razlog putovanja te zadovoljavanja potreba u zadnjim je desetljećima sve više zastupljen te se brojne nove studije baziraju upravo na njemu. Istraživanjem uloge motiva vode u želji za uključivanjem u turističko kretanje uviđa se važnost daljnjeg napretka te ulaganja u vodene sadržaje destinacije i samog smještajnog objekta. Turisti motivirani „vodom“ odnosno wellnessom veći su potrošači te su za kvalitetan boravak i uslugu spremni izdvojiti više. Također se uvelike treba usmjeriti na održivo i ekonomično korištenje vode. Anketnim upitnikom provedenim za potrebe ovog diplomskog rada ispitala se važnost motiva vode prilikom odabira smještajnog objekta na turističkom putovanju. Voda je za današnjeg turista važna te zauzima velik dio prilikom odluke i odabira, kako destinacije tako i objekta na turističkom putovanju. Today, tourism is one of the most important economic systems in the world. The term tourism refers to an individual's journey outside his domicile for more than 24 hours. The motive and the need in tourism are closely related, without the motive the need would not be, without the need the motive would not be. The motive of water as a reason for traveling and meeting needs has become more and more prevalent in recent decades, and many new studies are based on it. Researching the role of water motives in the desire to be included in the tourist movement recognizes the importance of further progress and investment in the water content of the destination and the accommodation facility itself. Tourists motivated by "water" or wellness are more consumers and are willing to spend more for a quality stay and service. Sustainable and economical water use should also be largely focused on. A questionnaire conducted for the purposes of this thesis examined the importance of the motive of water when choosing an accommodation facility for a tourist trip. Water is important for today's tourist and takes a large part in the decision and selection of both destinations and facilities on a tourist trip.

This Bachelor thesis describes nursing care in a standard covid unit from a patient's perspective. The following research questions have been identified with regard to the thesis: 1. How do nursing care patients in a standard covid unit feel? 2. What needs do patients who have been hospitalized in a standard covid unit describe? 3. What information do patients lack from nurses related to Covid-19 disease during hospitalization in a standard covid unit? In the theoretical part, we deal with Covid-19 disease, the description of nursing care in the standard covid unit, the identification of changes in the needs of patients in this unit and the awareness of patients about Covid-19 disease. The practical part lectures research from covid units from hospitals of the district or county type. For the research part, a qualitative method was selected in the form of semi-structured interviews in which patients after covid-19 disease were interviewed. The data obtained was processed by the open-coding method using the pencil-paper technique. The results are divided into 3 categories. The first category deals with mapping of nursing care from the patient's perspective. It maps the regime at the covid unit, the nursing interventions, as well as the assessment of the stay by the patient. The second category describes meeting patients' needs. It outlines the patient's experience of having to be in isolation and the needs described by patients during hospitalization. The third category maps patients' awareness of the disease and provides a look at the information they lacked in relation to the disease. Based on the information gathered, it is possible to see how nursing care is carried out in patients in covid units, but also where there are gaps and room for improvement. The results can be applied in practice to improve care or serve as a source of information for nursing students.

The thesis gives a perspective on life seen through the Scout's eyes. It deals with the life and the thinking of the people who were or have been active members of this movement. The practical part of the thesis focuses, through eight narrative interviews, on the experience of the Scout movement members and the subjective purpose of their own experience throughout their life. It describes as well what these individuals have found within the movement, what they have identified or conversely disagreed with and what values and approaches they prefer in their lives. The practical part seeks the essence of something that a Scout's soul is comprised of, it means, what makes a Scout a Scout. The analysis of individual interviews exposed several topics and subtopics, where the correlation between them was examined. These topics turned into a syllabus or basis for the theoretical part, where it was described and clarified to the reader with the help of the reference literature.

Current situation: An issue of evaluating needs of a patient hospitalised at the surgery department is an initial moment of nursing care. At present, a development of holistic approach in care of a patient occurs as well as a cooperation with a family. Aims of thesis: To determine a role of a nurse in meeting patient´s needs, to determine how a family participates in meeting patient´s needs and to evaluate what are the differences between the needs of a patient recorded in nursing documents and current needs of a patient at a surgery department. Methodology: For processing the research part of the diploma thesis, a quantitative research construct and interviewing methods were used, techniques of data collecting by a form of half-structured interviews. Nurses employed at the surgery department participated in the research construct. Furthermore, there were patients included hospitalised at the surgery department at least two days and members of families who take care of the patient. All the interviews were evaluated by open coding through a method pencil-paper; the results processed by this method were categorised. To this part also an analysis of nursing documents of a given patient belongs. The nursing documents were analysed by means of secondary data analysis. Results: The role of a nurse is based on identification and following saturation of needs. During an evaluation of meeting needs, all the patients agreed with an overall positive evaluation. However, according to the nurses, these have not enough time for saturation the needs. A family participates mostly in psychological support, financial support, household functioning, necessary items delivery and following care in the care of a relative. It emerged during an analysis of nursing documents that the nurses did not re-evaluated patients´physical condition during a change of his/her health condition. Conclusion: To a complex evaluation and recording of the needs of patients in nursing documents a higher number of nurses in health institutions can contribute as well as introducing training courses and seminars focused on this topic.

The topic of the bachelor thesis deals with the need for safety and security in nurses in leadership positions. Nurses in leadership positions are responsible for the quality of nursing care, ensuring staffing and equipment in this context. Security and safety needs must be guaranteed to perform the function. The theoretical part defines the needs and focuses on the middle line of nursing managers. Three objectives have been set: 1. To find out how nurses working in leadership positions perceive the safety and security needs in these days. 2. To identify factors which affect the saturation of safety and security needs of nurses in leadership positions. 3. To point out the possibility of improving the saturation of safety and security needs of nurses working in a leading position. Answers to research questions were obtained by qualitative design, questioning method, in-depth interview technique have been obtained for fulfillment goals. The research sample was managers, head nurses in a selected medical facility in the South Bohemian Region. The research investigation revealed the need for safety and security of nurses in leadership positions, gaps in the areas of communication, motivation, evaluation, cover of qualified staff, safe working environment and the absence of managerial supervision. The same deficiency factors affect the saturation of these needs. It's necessary to improve mutual trust for the saturation of safety and security needs improvement. The results of the research of the bachelor's thesis will be presented at the meeting of head nurses with the subsequent possibility of designing a specific seminar for nurses working in a leading position. Seminar design ? Critical thinking for nurses working in a leadership position.

The thesis deals with the issue of meeting needs in free time. The aim of this work was to map whether the needs of spending free time in the family are met and to describe the factors that influence and shape the needs of an individual's life. The practical part describes whether due to the pandemic of the coronavirus SARS-CoV-2 illness covid-19 there were fundamental changes in the fulfillment of needs in free time and whether the way of spending free time in the pandemic time still meets the needs of individual family members.

This thesis is focused on the topic of sleep and rest of hospitalised patients in surgical wards. Every patient has his own needs according to Maslow´s pyramid. His priorites of needs change during hospitalisation. In surgical wards one of the main needs is the need of enough sleep and rest. Patient needs to rest on the hospital bed and get strong enough to recover after some effort or surgery, and in the hospital, there is a lot of factors which may change his needs. To satisfy these needs every nurse should be informed about this topic and should keep the principles for keeping the patient calm and relaxed. The nurse should also inform other patients and demand them to respect the rules of hospital principles. The meaning of reseach is to map the need of rest and sleep in overall and with illness during hospitalisation and map the role of the nurse during nursing care in satisfying the patients needs of rest and sleep. In theoretical part, the thesis focus on sleep and rest characteristic, describes nursing process as it is and nursing process focused on satisfying needs of sleep and rest. Thesis continues by shortly describing characteristics of surgical wards. In practical part, the thesis shows research from surgical wards from regional hospital. Practical part of thesis starts with setting up goals and research questions. Continues with characteristic of research methods, evaluating of research data and its results in discuss part. The results show what the rest and sleep rituals are for hospitalised patients, what the results of not satisfiyng the needs of rest and sleep are and what is the difference of the need of rest and sleep while being healthy or ill.

Background: The field of addictology has been taught at The 1st Medical Faculty of Charles University since 2005. Continuous research on the quality of teaching has a crucial influence on the development of this field. Any analysis of the needs of students currently studying addictology hasn't been done and processed yet. The main current tool for evaluating studies is a survey in the student information system. The question remains how much students are comfortable with this form of evaluation. Aims: The aim of this study is to map the area of educational needs of undergraduate full - time students in the field of addictology and to find out what type of teaching methods students prefer and vice versa. The second aim is to check whether students prefer feedback in the form of surveys in the student information system. Methods: The research was implemented by using a questionnaire survey. Students were selected by total sampling method and approached to fill in a semi - structured questionnaire. The collected data were processed by a descriptive statistics method. Results: The greatest need for education is felt by students in the field of clinical addictionology (84,9 %, N=45) and addiction counselling (62,3 %, N=33). Students prefer an interactive teaching method with illustrative examples and...

Razlog zbog kojeg je osoba nešto spremna učiniti ovisi o motivu koji ju potiče. Važnost motiva ovisi o kvaliteti obavljenoga posla, bilo da je osoba samomotivirana ili postoji vanjski podražaj. Ako je nešto od velike važnosti samim time bi i količina motivacije trebala biti visoka te bi na taj način trebalo biti lakše i brže doći do cilja. Motivaciju možemo podijeliti na dvije temeljne razine, uspjeh i preživljavanje zbog relativne nadmoći potreba organiziranih u hijerarhijsku strukturu. Održavanje razina energije, predanosti i kreativnosti koju zaposlenici imaju na poslu trajan je i iscrpljujuć proces u koji menadžeri moraju uložiti puno vremena i truda jer je svaka osoba različita i motiviraju ju različite stvari. Zadovoljstvo zaposlenika trebalo bi biti temelj uspjeha organizacije i samog zadržavanja zaposlenika. Cilj ovoga rada bio je prikazati temeljne teorije motivacije te ih prikazati na primjeru poduzeća. The reason a person is willing to do something depends on the motive that encourages him or her. The importance of the motive depends on the quality of the work done, whether the person is self-motivated or there is an external stimulus. If something is of great importance, the amount of motivation should be high and thus easier and faster to reach the goal. Motivation can be divided into two basic levels, success and survival because of the relative superiority of needs organized into a hierarchical structure. Maintaining the levels of energy, dedication and creativity that employees have at work is an ongoing and exhausting process where managers have to invest a lot of time and effort because each person is different and motivated by different things. Employee satisfaction should be the fundament of success in organization and retaining employees. The aim of this paper was to present the basic theories of motivation and to present them on the example of a company.

If we take political economy to be concerned with the way a society satisfies its needs, we would expect that an account of Marx’s critique of political economy of art should begin with a critique of the way a need for art is perceived within capitalistic production relations. We will try to provide a sketch of such a critique in this paper, taking various accounts of the place and role of art within a system of human needs as a context in which art works and artistic creation are connected with categories of commodity, production, labour, market etc. Then we will turn to an account of human needs, provided by Agnes Heller, that are not limited to political economy and aim to show that the need for art is properly located within that system of “non-alienated” needs and human self-determination., Ako znamo da politička ekonomija proučava način na koji društvo zadovoljava svoje potrebe, očekivali bismo da će prikaz Marxove kritike političke ekonomije umjetnosti krenuti od kritike načina na koji se potreba za umjetnošću percipira unutar kapitalističkih proizvodnih odnosa. U ovom radu pokušat ćemo skicirati takvu kritiku, uzimajući različite prikaze položaja i uloge umjetnosti u sustavu ljudskih potreba kao kontekst u kojem su umjetnička djela i stvaralaštvo povezani s kategorijama robe, proizvodnje, rada, tržišta itd. Zatim ćemo se okrenuti prikazu ljudskih potreba kako ih vidi Agnes Heller, a koje nisu ograničene na političku ekonomiju, i pokušati pokazati da je potreba za umjetnošću s pravom smještena u sustav „neotuđenih” potreba i ljudskog samoodređenja.

The bachelor thesis deals with the use of activation techniques in working with people with dementia. The first part is devoted to the topic of dementia, its definition, types of dementia and individual stages of Alzheimer's disease. Another part describes the basic needs of a person and the needs of a sick person. The last and main part deals with the activation techniques in the social work with people with dementia and answers the question how the action of activation techniques meet the needs of the human being. Activation techniques are divided into three groups, depending on for which human abilities are most effective. These are the mental, physical and sensory capacities of human. The group of techniques for activating mental capabilities include cognitive rehabilitation, reminiscence therapy, and biography.Physical activation techniques include animotherapy, expression therapy, ergotherapy and kinesiotherapy. The group of techniques for activating sensory capabilities include, for example, aromatherapy and basal stimulation. The aim of this work is to show the importance of individual techniques in work as an essential supplement to the pharmacological treatment of clients with dementia and also to examine whether activation techniques can satisfy all human needs.

This Bachelor Thesis looks into the topic of "The Influence of profession on lifestyle of midwives." It consists of a theoretical and a research part. In the introduction of the theoretical part, the profession of a midwife is outlined, along with health, its determinants and necessities. Some of the aforementioned necessities are dealt with in detail further. The research part consists of three main goals. The first goal of the Thesis was to find out, whether the profession has an influence on lifestyle of midwives. The second goal was aimed to determine, whether midwives keep the rules of a healthy lifestyle. The last goal of the research was to find out, whether the needs of midwives are somehow affected. To follow the aforementioned goals, three research question were formulated. The first question asks, which influence has the profession on midwives' lifestyle. The second question is aimed on the lifestyle the midwives keep, and the third question inquires, which of the midwives' needs are not fulfilled. For the research part, the qualitative inquiry has been chosen, where the data collection was realized using individual, in-depth, partially structured interviews, which were performed in the course of March 2019. For the interviews, 25 question were prepared in advance. The interviews were, with permission of the midwives, recorded on a dictation machine. First part of the interview were four identifying questions. Further, the midwives were expressing their subjective opinions on the topics of lifestyle, their profession and needs. The interviews were converted word-for-word into writing. For data processing, the text coloring method was used, i.e. paper and pencil. After sorting through and color-coding of acquired responses, three main categories and their subcategories were created. The first category named Lifestyle was split into five subcategories that deal with the meaning of the word lifestyle, food, free time, sleep and lifestyle of midwives. In the second category, the midwife's profession was defined, and following subcategories were created: Midwife in practice, Pros and cons of the midwife's profession and Carrier change. The last category deals with the needs of midwives and consists of subcategories of Need as a concept and Unfulfilled needs. The aim of the thesis is to determine, whether the midwives' profession somehow influences the lifestyle of midwives, what kind of health routine the midwives keep, and which needs are not fulfilled as a consequence of them performing their profession. The research investigation shows that the lifestyle of midwives is influenced by the three-shift work plan, but they don't perceive it as limiting in any way, because they have adapted to this kind of work plan. As they took this factor into account when choosing their career, they didn't consider it a serious issue. Further it was discovered that the lifestyle of midwives is influenced by their age and marriage status. The research investigation showed that midwives acquire lifestyle information predominantly from the internet. It further showed that despite the three-shift work plan, the midwives are trying to keep the healthy lifestyle, however their food habits are influenced by their age. In this career, the problem is not the composition of their diet, but the regularity of their nourishment. Here, the results correspond with next aim, which concerned the unfulfilled needs of midwives. The need of sleep is also not always fulfilled due to the night shifts. In their free time, the midwives predominantly relax or pursue their various hobbies. The research also shows that the midwives would decide to change their career only due to serious problems in the family or an attractive job offer.

The thesis is focused on the specifics of work of pedagogical worker with socially disadvantaged children during the process of their integration into the out of school care environment. The thesis is trying to find out how the pedagogical workers detect such disadvantage and furthermore how are they handling this problem. The research part is based on qualitative research strategy using the methods of observation, casuistry and open interviews.

The diploma thesis is focused on the motivation of students to study at the Hussite theological faculty of Charles University. The diploma thesis is divided into two main parts. The aim of the theoretical part of the thesis is to provide summary information on the given topic. The aim of the practical part is to find out and analyze the motivation of the students of social and charity work. Part of the practical part is a questionnaire, finding the motives of students to study this field and their needs to continue studying and learning. The questionnaire survey showed that students are most often attracted by the inadequacy of the admission procedure together with the personal interest in studying this faculty. For the field itself, they decided in the first place mainly because of the desire to help people and to be beneficial. Since graduating from the field, they have been promising to increase their professional qualifications, a better chance of good job and getting a degree. Students at the Hussite Theological Faculty appreciate mainly the ambience of a smaller faculty with family atmosphere, tolerance and openness prevail.

This thesis is focused on the needs of women aftergiving birth by caesarean section. The theoretical part describes what a caesarean section is, its history, indications, the methods used to perform a caesarean section, the types of anesthesia and the complications that may occur. Subsequently, human needs are described, as well as the hierarchy of needs by A.H. Maslow, as well as the midwifery care during the preoperative preparation of the patients with acute and planned caesarean section and subsequently the midwifery care during the postoperative period. A semi-structured interview was used to collect the data, which was conducted in the postnatal ward with those women who had experienced a caesarean section. The research was conducted from April to May, 2018. The interviews with women were conducted anonymously and after their approval, they were recorded on a mobile device. Subsequently, the interviews were literally transcribed, analyzed and processed using pencil-paper encoding. The semi-structured interview consisted of 10 open questions and, if required, the questions were supplemented by subpoints. The respondents' answers were categorized into subcategories. The target research group consisted of seven women after a caesarean section between the ages of 20 and 36. The first research question identified the needs of biopsychosocial needs to be met by the midwife in women after the cesarean section. The research survey found that five out of seven women interviewed had satisfactory biopsychosocial needs and were satisfied with the care provided by the midwife. Two women said they lacked awareness of movement, nutrition, and surgical wound care. One respondent stated she was not satisfied with the midwife's communication and approach. The second research question identified the expectations of women in the postoperative period in relation to midwife care. All women were expecting the midwives to assist them with care during the postoperative period. Five respondents said they expected further physical and psychological support from midwives. The results show that all women have met their expectations regarding midwife care. The results can be presented at seminars for midwives and may be useful in meeting the biopsychosocial needs of women who had a pregnancy completed through a caesarean section.

The thesis "Awareness of special education students about hospice care in the Czech Republic" introduces hospices and hospice care to its reader. The aim of its theoretical part is to define basic terms such as a hospice, hospice care, palliative care and forms of hospice care. Needs of a client and a client's family are analysed within the scope of hospice care. Subchapters also deal with hospice care providers' association, current legislation and financing in the field of hospice care. The thesis' theoretical part concludes with a remark on the Programme "Support of hospice palliative care in the Czech Republic". The research part is based on the quantitative survey and its aim is the analyzation of special education students' knowledge of hospice care in the Czech Republic. Results shows that students have basic knowledge thereof.

This thesis intents on patients with chronic kidney diseases. In the theoretical part I sum up basic informations about kidney failure which is a state when kidneys stop to secrete waste ingredients from the body. Then I describe common treatment methods which are hemodialysis, peritoneal dialysis and transplantation. Nevertheless, the most important is to diagnostic the disease at the early stage and start the therapy as soon as possible. This part of thesis also describes physiological, psychical and social needs of the patient. The nursing staff has to know about all these needs which are connected, therefore neglecting one part may influence the others in a negative way. On the other hand, when all needs are satisfied the patient feels comfortable and the therapy can be successfull. When we get understand the specific needs of every single patient the quality of nursing care enhance radically. The practical part of the thesis explores all the needs through half-structured interviews with nine patients under hemodialysis treatment. We may sum up the outcome briefly as follows: the most important for the patient is the painless state, enough sleep and rest and sufficient fluid intake security. The psychical support is important no less. Unsatisfying these needs may lead to frustruation and deprivation of the patient. On the contrary, satisfaction makes him contented and peaceful and motivates him for getting cured. This thesis may help people with recent diagnosis of chronic kidney disfunction and also people who are already set in dialysis therapy to get more informations. The research may be a source of informations also for students and nurses in practice as well. Hopefully may lead to understanding the needs and limitations of the patients under dialysis treatment and thus to provision them a better care.

Neonatology is a branch of medicine which consists of the medical care not only of healthy newborn infants, but also of the ill or premature ones. The number of the premature born infants increases constantly worldwide. It might be caused by women postponing their pregnancies, and very likely also by the growing number of pregnancies achieved by the assisted reproductive technologies. Thanks to improvements in perinatal care of risk pregnancies, guiding preterm labour, and development of neonatal intensive care, it has become possible to save more infants born at the very margin of viability with an extremely low birth weight. The diagnostic, therapeutic and nursing techniques have been developing steadily. It's the methods providing maximum comfort for the child and ensuring the quality of their later life that have been put into forefront. They are a set of measures, which do not disturb the child's reflex behaviour; they support its physiological stability, and thus foster growth and development of the immature organism. The aim of this diploma work is to map the specific needs of the newborn infants with an extremely low birth weight, to find out how these needs are satisfied during the first days after birth, and to determine, how the nursing care supporting the development of the infants takes place in the real life. The theoretical part of the diploma work is based on the scientific papers and resources. The empirical part is based on an observation method, which was carried out at the Neonatal Intensive Care Unit of the University Hospital in Pilsen. The survey proved that the infants' needs are not only on the biological level, but also on the emotional level, and they need appropriate sensomotoric stimulation. The outcomes of the observation show that the greatest problem of the newborn infants with an extremely low birth weight is to satisfy the biological needs i.e. breathing, feeding and defecation. The need of safety and stimulation was satisfied only partly. Based on the information collected by observing the nursing staff, it was possible to lay out areas with a potential to improve the individualized care of the newborns with an extremely low birth weight. These are, above all, the increased level of noise at the unit and thus the sense of sleep and wakefulness of the infants. Furthermore, it's the stimulation of the children and the communication with the parents. The outcomes of the empirical part of this diploma work will be presented at the seminar of the perinatal centre.

Tema ovog rada je briga o gostu koja predstavlja kvalitetu usluge i ostavlja impozantan utisak na goste. Polazna hipoteza ovog rada usmjerena je na brigu o gostu koja ima određen koncept profesionalnosti i način sublimacije zaposlenika kako bi se pravovremeno reagiralo na potrebe i želje gosta. Ističe se važnost gostoprimstva koji je temelj uspješnog odnosa između osoblja i gosta, te kultura i poslovnost gdje ljudi predstavljaju presudni faktor u odlučivanju za turistička kretanja i boravak u nekoj određenoj destinaciji ili ugostiteljskom objektu. U ovom završnom radu bit će prikazane potrebe koje je potrebno prepoznati kako bi se moglo kvalitetno brinuti o gostu i njegovim željama. Imajući u vidu potrebe, cilj je upoznati se sa zahtjevima suvremenih gostiju, te nastojati prikupljati informacije o njihovim željama i očekivanjima. Gost daje konačnu ocjenu poslovanja hotelu, zbog toga je važno da hoteli ulažu svoje vrijeme i napor u provođenje anketa kako bi uvidjeli svoju kvalitetu i zadovoljstvo gostiju, što će se moći uvidjeti u daljnjem radu. Razradit će se i komunikacijski proces, te kolika je njegova važnost u vrednovanju kvalitete usluga. Moći će se uvidjeti koliko utječe vještina uljudnog i učinkovitog telefoniranja, te neverbalna komunikacija na kvalitetu usluge. Fokus u radu je na ugovorima između davatelja turističkih usluga i izravnih korisnika. Obuhvatit će sve bitne karakteristike, od pojma i sklapanja ugovora, prava i obveza koji se odnose na suugovaratelja, obveza ugostitelja i gosta do prestanka ugovora. Kraj rada bit će usmjeren na zaštitu privatnosti hotelskog gosta. Bitno obrađena bit će odgovornost ugostitelja za štetu počinjenu povredom izravnog ugovora o hotelskim uslugama, povreda obveze pružanja smještaja i akcesornih usluga, povreda obveze kod vođenja brige o gostu i povreda obveze vođenja brige o stvarima gosta. Izrazito veliku odgovornost imaju ugostitelji i njihovi zaposlenici, te načinom pridržavanja ugovorenih stavki iskazuju brigu o svojim gostima. The topic of this final work is customer care that represents the quality of service and leaves an impressive impression on the guest. The underlying hypothesis of this final work is focused on the care for a guest who has a certain concept of professionalism and sublimation of employees in order to react timely to the needs and wishes of the guest. It emphasizes the importance of hospitality, which is the basis of a successful relationship between the hotel staff and guest, and culture and professionalism where people represent a decisive factor in deciding on tourist movements and staying in a particular destination or some hospitality facility. In this final work will be presented the needs that need to be identified in order to make the best care for the guest and his wishes before and during his stay. Keeping in mind the needs, the goal is to get acquainted with the demands of modern guests and to seek information in the uncompromising and professional way on their wishes and expectations. The guest gives the hotel a definitive rating, famous in modern language- review, so it is important for hotels to invest their time and effort in conducting the survey to see their quality and customer satisfaction, which they will be able to see in further work. The communication process will be elaborated and its importance in evaluating the quality of services. It will be able to see how much the skills of courteous and efficient verbal and nonverbal communication affect the quality of service. The focus is on contracts between providers of tourist services and direct users. It will be constituted by the all essential features, from concept and contract signing, rights, and obligations relating to the contractor, the obligations of the caterer and the guest until termination of the contract. The end of the work will be aimed at protecting the privacy of a hotel guest. Essentially processed will be the responsibility of the caterer for the violation of the direct contract on hotel services, to provide accommodation and ancillary services, care for the guest and for the things of the guest. Caterers and their employees are extremely responsible, they express care about its guests in the manner in which they attended the contracted items.

Motivacija je glavni temelj kadar govorimo o človekovi dejavnosti. Zaradi tega ker je vsak posameznik individualen ni enotnega načina, s katerim bi lahko motivirali vse zaposlene. Tukaj pa pride do izraza manager, saj mora načine motiviranja prilagoditi vsakemu zaposlenemu posebej. Zato mora vse zaposlene dobro poznati in se hkrati zavedati tistih stvari, s katerimi jih lahko navduši in spodbudi k boljšemu delu. Cilje, ki si jih ljudje zastavimo in jih poskusimo doseči pa predstavljajo motivacijski dejavniki. Odvisni so od različnih okolij in obdobij, so različno pomembni za različne ljudi in se med seboj dopolnjujejo ter nadomeščajo. motivation, motivation structure, motives, objectives and power of motivation, motivation factors, tension, need, analysis of motivation in the company Krebe Tippo.

The present Bachelor thesis analyses the adaptation process of seniors in the Home for elderly Pohoda in Netolice. Even in the last stage of their life, everyone has a right to retain dignity in their life, accompanied with happiness and contentment. If an old-aged person depends on assistance provided by an institutional care, entering a home for seniors brings with it a significant change of his or her life. For an old-aged person, this period is interconnected with risk factors and should be directed at a hassle-free integration of the old-aged person in a new environment and a smooth adaptation to conditions of a home for seniors. The theoretical part of the thesis is engaged in the processes of old age and aging, importance of the family and values of a human life. In addition, the theoretical part provides characteristics of a home for seniors, introducing briefly the Home for elderly Pohoda in Netolice. A separate chapter is concerned with the adaptation process, delineation of a social worker, including communication as an important component of the work with seniors. The objective of the Bachelor thesis is to map the factors decisively influencing the adaptation process after coming to the Home for elderly Pohoda in Netolice. The empirical part relies on the method of qualitative research, the basic technique of semi-structured interview and the clustering technique. Respondents were chosen by the intentional quota sampling method. The main research question was postulated for this thesis as follows: What factors have the decisive influence on the adaptation process after joining a home for seniors? Results of our research have revealed that it is important to be given an opportunity to prepare for coming to a home for seniors. The switch-over to the life in the home for seniors was much easier for those who were given a certain period of time to enable them to put up with joining a home for seniors. For seniors, the main symbol in their life is the family, which brings a feeling of security and contributes significantly to the process of overcoming a difficult period in the life of an old-aged person. The research proved the importance of activation activities, which motivate an old-aged person for his or her independence and self-sufficiency. Results of the present thesis may serve, in particular, to employees of the specific home for seniors, and should improve the life of seniors when joining the home for seniors. Last but not least, the results should contribute to awareness of importance of the adaptation process, when a sensitive and emphatic approach of the staff and family members is the constituent element in the process of adaptation to a new environment and new life of seniors.

These days human being can find itself swamped with tons of information. It is neccessary to think over provided information given by a health care system and its efficiency. The thesis named Types of patient´s information needs is divided into a theoretical part and a practical part. Materials about nursing, medicine, psychology, sociology and a law issued in the Czech Republic and abroad were used to get necessary information about current condition of problematics. Two goals were set based on acquired knowledge. The first goal was to get to know about what type of information were requested and needed by patients and which they missed from nurses and doctors in ambulances and hospitals. The second goal was to double check if a personal perceiving of a given information corresponds with the real diagnosis. With respect to thesis goals, 9 research questions were formulated. Information regarding examined topic were acquired through research and investigation. As the means of collecting the data an interview was chosen. 23 interviews with patiens were done and the analyzed according to the Strausse theory. It was found, that patiens involved in this interview, take care about their health condition and that the information, which they perceive as important, are given to them by the medical staff. The information they have makes them more comfortable and they view it as a very important. It was as certained, that patients are very sensitive about the way the medical staff communicates with them and that their personality plays part in this process. The purpose of this thesis is to give an impulse to reinforce informing the patiens in a written form, but mainly to reinforce their personal contact with a doctor. Is is obvious, that the information and the way they get it is very important for patients.

Potreba je temelj razvoja ljudskoga društva. Upravo iz tog razloga taj razvoj temelji se na težnji čovjeka da ostvari nešto novo i da time bolje zadovolji svoje nedostatke. Čovjek ima primarne potrebe poput hrane, odjeće, stanovanja itd., ali i sekundardne potrebe. Razmjerno razvojem društva razvijaju se i potrebe društva. Potrebe prvobitne zajednice su znatno različite od današnjih potreba što je vidljivo kroz povijesni pregled. Čovjek svojim djelovanjem i svojim radom zadovoljava potrebe. Njihovo zadovoljavanje ovisi o dohotku pojedinca, više novca više potreba i obrnuto. Razina zadovoljenja potreba ovisit će o radu čovjeka, ograničenosti resursa itd. Čovjek kupuje na tržištu različita dobra i usluge kojima zadovoljava ono što mu nedostaje, a tako dobra postaju robe. Čovjek je slobodan u trošenju svog dohotka i pribavljanju dobara koja će na najbolji mogući način zadovoljiti njegove potrebe. Različitim metodama možemo utvrditi odnos između raspoloživog dohotka i troškova odnosno cijena dobara potrebnim za zadovoljenje potreba. U Republici Hrvatskoj najnoviji podaci su iz 2011. godine, a pokazuju da su cijene košarice veće od raspoloživog dohotka. Necessity is the foundation for the development of human society. It is for this reason that development of it is based on the tendency of man to accomplish something new and thus better meet its drawbacks. The human has the primary needs such as food , clothing , housing, etc. , but also a secondary needs. Society needs are growing relatively to development of society. The needs of the primal (ancient) communities are significantly different from today's needs as seen through the historical review. Human is fulfilling needs with his actions and work. Their satisfaction depends on the income of the individual , more money - more needs and vice versa. The level of meeting the needs depends on man work, limited resources, etc. A man buys in the market various goods and services that meet what he lacks. Man is free in spending their income and obtaining goods to the best possible way to meet their needs. Various methods can determine the relationship between disposable income and expenses or the price of goods necessary for the satisfaction of needs. In Croatia, the most recent data are from 2011 and show that the prices of a basket are more than disposable income.

This bachelor thesis deals with the role of the midwife while satisfying women´s needs after hysterectomy. The bachelor thesis is divided into two parts; the theoretical part and the investigative part. In the theoretical part there are defined gynaecological surgeries, especially hysterectomy. There are also characterised indications which are used for hysterectomy and the description of the preoperative care and the postoperative course of hysterectomy. In the field of the preoperative care and the postoperative course there is described the role of the midwife. The theoretical part is made up by a chapter which describes the needs of the women. There are mentioned the needs of physical movement, safety, belonging and love. The theoretical part is closed by a chapter dealing with education of a woman after hysterectomy by midwives. Two objectives were set in this work. The first aim was to investigate what are the needs of women after hysterectomy. The next aim was targeted at satisfaction of the woman after hysterectomy by of midwife care. Three investigative questions were asked for these two targets: Which bio-psycho-social needs were mostly changed after hysterectomy? How do women after hysterectomy evaluate the care of midwife? What were the expectations of women after hysterectomy in connection with the midwife care? The investigative research was done via detailed, individual and semistructured interviews. The interviews were made with eight women who underwent hysterectomy in March and April in 2016. The interviews took place in selected gynaecological clinics in South Bohemia. Women and gynaecologists were made familiar with the topic and investigative targets of the bachelor thesis before the interviews. Women were assured that they would stay anonymous and the data would be used according to ethical standards. Accordingly requests for permission to co-operate were signed. The gained interviews were recorded with the consent of women, then they were rewritten into the printed form and analyzed using stained methods text. Based on the analysis of statement there were set the categories and subcategories. There were formed four main categories which were completed by fourteen subcategories. The first category dealt with a woman before the surgery, it focused on woman indication towards hysterectomy and the feeling of a woman before the surgery. The second category dealt with needs of the women. The third category was dedicated to postoperative course complications. The fourth category focused on the midwife care of woman after hysterectomy. The most frequent reason for undergoing hysterectomy was vaginal leiomyoma as stated by women W1, W2, W5, W7, W8 from the research sample of the conducted research survey. Other reasons for hysterectomy in my research sample were precancerous states, malign cervical tumours and uterus prolapse. Attention of the research survey was also paid to women's feelings before the hysterectomy. The results showed that women most frequently felt anxiety and distress before the surgery. Further there was an observation of women's needs changed after hysterectomy. The results showed changed needs of sleep and physical activity needs in post operative period. The change also took place in needs to fell safe and without pain. The midwife has an important role in satisfying these needs, because they are in close contact with the patient and are able to tend to her changing needs. It was found out that there were no major changes regarding breathing, hygiene, nutrition, sexual needs, sense of belonging and love after the hysterectomy procedure.The Bachelor thesis pointed out gaps (weaknesses) in midwife care of women after hysterectomy and as well as it tries to find appropriate steps for improving care of woman. The aim of the midwife work should be meeting the needs and looking at the and looking at the woman in the holistic way.

The Bachelor thesis "The influence of theater institution on forming of values of secondary school students" deals with the process of forming the adolescents' values as well as with factors which have got influence on this process, focused on the analysis of theatre institution influence. Characteristics of the adolescence in light of biological, psychological and social mutation is dealt with in the theoretical part, followed by definition of terms such as value, value system, crisis of the value, education, valuable education, and process of socialization. Forming the values in the period of puberty is specially pointed out. The theoretical part is concluded by defining the influence of the environment on formation of the values, focused on the cultural environment. Resources and the results of the research, which was performed using questionnaire, are described in the practical part of the thesis. Connections and dependences between theater institution and influence on forming the value system of the respondents - grammar school students - were taken into account.

This bachelor thesis is concerned with meeting the needs of patients with ulcerative colitis. Ulcerative colitis is a hemorrhagic-catarrhal inflammation of the small intestinal mucosa, which is located in rectum and expands continually to the proximal part of the intestine or to the intestine as a whole. The inflammation most frequently affects the area of rectum and is generally confined to the colon. Rarely, it may also appear in the terminal part of the small intestine (terminal ileum). Ulcerative colitis interferes with the intestinal mucosa and thereby causes the inflammatory changes to appear on its surface. Currently, the denomination is further specified to proctocolitis idiopathica. Apart from proctocolitis idiopathica, the Crohn's disease is also classified as idiopathic bowel disease. These two illnesses are the most common, nonspecific, chronic and inflammatory diseases of the digestive tract. Proctocolitis idiopathica is characterized by very uncomfortable and frequent defecation of diarrheal, blood-admixed stool during the acute phase. The early diagnostic and treatment are crucial concerning ulcerative colitis. The treatment of such disease consists of the usage of medication as established in the gastroenterology clinic, as well as the proper diet keeping. Moreover, the theoretical part deals with the hierarchy of needs and its definition. The knowledge of patient's needs and their fulfillment is of a great importance for a nurse, as it enables her to apply the proper nursing process. She is supposed to be able to recognize the needs of the patient and meet them adequately. Every person has a great variety of needs which need to be fulfilled. When this process fails, it affects the psyche of a human, mainly in areas as attention, thinking, emotions, perception, etc. The practical part is focused on the further processing and evaluation of data. The data were acquired from seven patients treated ambulatory and from six nurses employed in the gastroenterology ward. The research section consists of three objectives: Objective 1: To detect the particularities of proctocolitis-idiopathica patients. Objective 2: To map out the meeting of needs of patients with proctocolitis idiopathica. Objective 3: To determine the most frequent nursing problems concerning the treatment of proctocolitis-idiopathica patients. Based on these objectives, three research questions were established: Question 1: What are the nursing care particularities of ulcerative-colitis patients? Question 2: How the ulcerative-colitis patients meet their needs during their hospitalization? Question 3: What are the most frequent nursing problems whom the nurses come across with when nursing ulcerative-colitis patients? A qualitative method was applied in the research part. The data-collection technique is represented by semi-structured interview and took place both in the outpatient and inpatient sections, either with patients of with nurses. The exceptional cases were two respondents who were examined in a home environment. Based on this thesis, the brochure was created in order to help the patients treated with ulcerative colitis or those, who were just recently diagnosed with such ilness. On the top of that, it is also useful for nurses from various wards, due to the possibility for the ulcerative-colitis patient to be hospitalized in diverse hospital sections.

Theory basis: Oxygenotherapy is a method using the oxygen for the treatment. In present time is not usable only in the medical facilities, but also in the home enviroment. Important fact is, that there's a certain life quality improvement at all aspects due to home oxygen therapy. This thesis is focused on issues of the nursing care of the patients dependent on home oxygen therapy and inhalation treatment. Theoretical part of thesis starts with enlightenment of oxygen therapy, utilization of the oxygen and its source. Other chapters of thesis are focused on terms such as oxygen therapy, diseases treated by this method and patients indication for the home oxygen therapy, followed by available sources of the oxygen in the Czech republic, nurse procedures for oxygen application, oxygen therapy equipment and important regulations and policies for oxygen manipulation. There's also mentioned procedure to approach a proper effect of the oxygen therapy and knowledge given by a nurse with the patient release into the home environment. One chapter is dedicated to the nursing care of the patients dependent on home oxygen therapy and inhalation treatment. There's a section in this part touching a care problems with patients. Theoretical part of thesis is closed by a chapter about inhalation treatment, which is used by the patients dependent on home oxygen therapy. Two objectives of the research, and two research questions were defined for this thesis. First goal was to determine which informations are given by nurses to the patients dependent on home oxygen therapy and inhalation treatment. Second goal was to determine what are the most common problems of patients dependent on home oxygen therapy and inhalation treatment. The method of research: Empirical part of this thesis is done by qualitative method in the form of half-structured interview. Results: Three main categories were defined based on data retrieved from interviewees. Categories are divided into subcategories. In the first main category, named "Nurses cooperation", was found, that nurses are cooperating with patient's family, practitioner, pulmonologist, physiotherapist, technical support and homecare agency. From the second main category, named "The range of the patient's awareness", research show us, that nurses inform patients about policies for oxygen manipulation, strict smoking prohibition and the need of periodical check from practitioner. Subcategories in this category are "Introduction to oxygen concentrator", "Oxygen therapy equipment", "Policies for oxygen manipulation" and "Methods of breathe rehabilitation". In subcategory "Introduction to a oxygen concentrator" was found, that nurses are not informing patients. In subcategory "Oxygen therapy equipment" was found, that most interviewed nurses are using informational leaflets except one of the nurses, which is not using any helpful materials. In subcategory "Policies for oxygen manipulation" was found, that nurses are informing patients about restrictions to work with greasy hands, avoiding open fire and strict smoking prohibition. Some of nurses also mentioned policies for the oxygen concentrator, which was a surprise for us. In last category, named "Methods of breathe rehabilitation", research show us, that nurses are recommending aids such as Treshold PEP, Accapela and breathe trainer. We also found, that one of the nurses is not recommending and aids. Third main category, named "Nurses recommendation", consist of

The thesis deals with health beliefs of adults exercising tai chi chuan. The theoretical part defines basic concepts of the subject and in the practical part with the help of case studies characteristics of respondents and episodic individual interviews explores whether exercise TCC improves quality of the life and health of the respondents in their health beliefs according to my proposed theoretical models of the process of realizing health. The substance of this pilot study is to discover whether long-term exercise TCC helps exercisers respondents to change their attitude to health and lifestyle. And what changes they are experiencing.

Svrha rada je prikazati osnovne značajke metrike marketinga, kao i mogući doprinos metrike marketinga poslovnoj uspješnosti poslovnih subjekata, te ukazati na nužnost i potrebu njezine primjene u cilju povećanja djelotvornosti i učinkovitosti marketinških odluka.Postavljena hipoteza je da je sustavna i kontinuirana primjena metrike marketinga neophodna za razumijevanje međuodnosa operacionaliziranih marketinških aktivnosti i uspješnosti poslovnog subjekta u cjelini i kao analitička podloga uvjet bez kojeg je nemoguće povećati djelotvornost i učinkovitost marketinških odluka.

The aim of my work is to indicate some of the theoretical possibilities that have connections with values and value orientation and also my personal research of the specific group. The study sample is the group of primary teachers and also the students of pedagogical faculty of West Bohemia University in Pilsen, branch of study - primary teachers. The research was given in one year when only women were tested. The whole study sample has been compared with the population of women, with the students of pedagogical faculty and finally the teachers were compared among themselves. The questionnaire was used during the research. The respondents were asked to answer unitary and standard test for current czech population. The result of the research is description of the value structure and value preferences that were explored within the group. The results have showed the differences in value orientation among primary teachers and the group of current population of students of pedagogical faculty. The work does not put emphasis to give the coherent point of view on the theoretical knowledge of values. Despite the fact, the work can demonstrate the specific group of teachers, how do they differ from the current population and if their value orientation can influence their choice of teacher job. KEYWORDS...

Naše potrebe so različne, tako kot se razlikujemo tudi ljudje. Zato imajo nekateri večje potrebe kot drugi, moramo pa jih prav vsi zadovoljiti, saj tako vzpostavimo normalen proces življenja. Abraham Maslow je glede na pomembnost potrebe razvrstil v piramido, kjer so na dnu najpomembnejše potrebe – fiziološke, sledijo jim potrebe po varnosti, pripadnosti, priznanju ter samoaktualizaciji. Da lahko pridemo do vrha piramide, moramo potrebe zadovoljevati postopoma. Ko zadovoljimo primarno potrebo, se nam pojavi višja potreba. Kakor se ljudje razlikujemo po potrebah, se razlikujemo tudi v razvoju navezanosti. Nekateri razvijejo varno navezanost, drugi pa ne-varno. Kot začetnik raziskovanja razvoja navezanosti velja John Bowlby, ki je menil, da dojenček razvije navezanost samo na eno osebo – na svojo mater. Otrokova prva navezanost se razvije na starše, kasneje v razvoju pa še na ostale osebe, med katere sodijo tudi vzgojitelji predšolskih otrok, s katerimi pride otrok v stik ob vstopu v vrtec. Kakšno mnenje imajo starši o pogostosti in pomenu telesnega stika s svojim otrokom ter vzgojiteljem in njihovim otrokom, sem raziskala s pomočjo anketnega vprašalnika, ki sem ga oddala v vse enote vrtca Studenci. Obdelala sem 100 anketnih vprašalnikov, kjer sem lahko na podlagi ugotovitev v celoti potrdila prvo in tretjo hipotezo, druga hipoteza pa je le delno potrjena. Our needs differ as people differ from each other. Some people have bigger needs than others, however, we all have to satisfy them in order to establish a normal life process. According to their significance, Abraham Maslow classified hierarchy of needs as a pyramid. The most basic needs are found at the bottom of the pyramid the first being physiological needs, followed by the needs for safety, belonging, esteem and self-actualization. In order to achieve the top of the pyramid, our needs should be satisfied gradually. When the most important need is satisfied, a higher need emerges. People differ from each other in both – their needs and their attachment development. Some develop a safe attachment, others a non-safe one. John Bowlby, the pioneer in research of attachment development, believes that a baby develops its attachment only to one person – its mother. The child's first attachment is developed towards his parents, and only later in his development towards other people such as pre-school teachers whom he meets when he starts attending a kindergarten. Parents' opinion about the frequency and importance of physical contact with their child, and between a kindergarten teacher and their child was researched through a questionnaire carried out in all units of Studenci kindergarten. A hundred questionnaires were analysed. My findings are the following: the first and third hypothesis can be confirmed, however, the second hypothesis can be only partly confirmed.

The topic of this thesis was the development of the services in the selected hotel. The aim of this thesis was to analyze the market conditions, the internal environment and a proposal to improve the management and ensure the competitiveness of Residence at the Black Tower. Using a questionnaire survey among guests and employees, guided interview with a manager and through additional analyzes were prepared design solutions.

This bachelor thesis deals with a high risk pregnancy and considers the woman´s point of view. The work is divided into two main parts theoretical and practical. The theoretical part was realized on the basis of literature. At the beginning of the theoretical part, the attention is paid to current situation and definition of pregnancy. This part also defines fertilization, implantation, implantation of the fetus, fetal development, pregnancy diagnosis, pregnancy changes and the role of midwives in prenatal counseling in 1st, 2nd and 3rd trimester of pregnancy. Furthermore, the theoretical part focuses on the high risk pregnancy and its risk factors. One particular chapter describes hospitalization of woman in the department for high risk pregnancy that deals with pre-term birth, multiple pregnancies, bleeding during pregnancy, irregular positions of the fetus, disease affecting pregnant woman and midwifery care for women with high risk pregnancy. The theoretical part is concluded by the description of woman´s needs during hospitalization in the department for high risk pregnancy. The goal of this bachelor thesis is to find out if high risk pregnancy affect the needs of women during hospitalization. The research question was: How do high risk pregnancies affect the needs of women during hospitalization? It was used qualitative research and semi-structured interview for the research. The interview served for data collection and contained pre-prepared sets of questions. Interviews took place in the department for high risk pregnancy during the period of March and April 2015. The respondents were a total of ten women hospitalized in the department for high risk pregnancy in the hospital in České Budějovice. Interviews with respondents were held in calm predetermined locations. All respondents agreed to participate in the research, the agreement was carried out in writing, and were familiarized with the fact that all the information is collected for this bachelor thesis. The data was analyzed by coloring the text and creating its categories and subcategories. Direct speech is used to present the results of the interviews that are marked in italics in text. Two categories and subcategories were set. First category is called Information and its aim was to collect information given by women in the department for high risk pregnancy. This category includes the following subcategories: Source of information and Satisfaction of information. These subcategories inform us about sources and satisfaction with the information. Second category is called Needs and is preoccupied with the needs of women. This category includes three subcategories: Physiological Needs, Social Needs and "Psychological Needs" that deal with physiological, social and psychological needs. The research showed that hospitalization of women in the department for high risk pregnancy influenced especially bowel movement, sleep, rest, activity and nutrition. Some respondents were not satisfied with their state of health and with results of examination realized by doctors. On the other hand, the majority of respondents were satisfied with the information provided by midwives. Concerning another subcategory dealing with needs, all respondents said that their contact with friends and family was limited. For this reason, they tried to communicate with mobile phones and computers. In addition, hospitalization also affected their family life as they could not take care of older children and look after the household. Psychological condition was very important during hospitalization. Women felt worried about their state of health and the health of their unborn child. Respondents stated that their biggest psychological support was provided by their partner, husband, family, friends, and also midwives. This bachelor thesis can serve as informational source for midwives who work in the department for high risk pregnancy or as educational text for the public.

Motivacija je v podjetjih vse bolj pomembna, tudi v času krize, kar se morajo še kako zavedati managerji, direktorji in lastniki podjetij. Morajo znati razumeti kaj sploh motivacija je in kako jo prenesti na zaposlene. Graditi morajo na čim večji pripadnosti zaposlenih podjetju. Tako je uspešna prihodnost podjetja odvisna predvsem od motiviranih, ustvarjalnih in izobraženih zaposlenih, ki se bodo v tem hitro spreminjajočem se okolju znali prilagoditi zahtevam tržišča in tako ohranjali ali celo povečali konkurenčno prednost podjetja. Vodstvo bi moralo znati prisluhniti potrebam zaposlenih in si za njih vzeti čas. Denarna motivacija je pomembna, a se vse bolj kaže, da denar ni glavno gonilo zaposlenih, da denar ni vse kar žene delavca. Anketa je pokazala, da bi zaposlenim veliko pomenila že pohvala, možnost napredovanja, ekskurzije ipd. Zaposleni pa se morajo tudi sami motivirati, se učiti eden od drugega in si stati ob strani. Takšna zaokrožena celota bo najboljša reklama za podjetje, saj bodo zaposleni še bolj zagnani za delo, kupci pa bodo opazili njihovo pozitivno energijo in široko znanje ter se bodo radi vračali. Managers, directors and business owners are more than aware how important is motivation in companies also during the time of crisis. They must be able to understand what motivation refers in order to share it with employees and build the highest loyalty of employees in their company. Therefore, a successful future of the company depends largely on the highly-motivated, creative and skilled employees who will be in this rapidly changing environment, able to adapt to market demands and to maintain or even increase competitive advantage. The management should be able to listen to the needs of employees and take time for them. Monetary motivation is important, however, it seems that money is not the main motivator for workers. The survey showed that being praised, getting a chance of promotion, taking field trips, etc. would mean a lot for employees. They need to learn to be self-motivated and to help each other in company. That kind of unit will be the best advertisement for the company, because employees will be more enthusiastic to work and customers will see their positive energy and broad knowledge, which will convince customers to gladly return again.

Firstly this bachelor thesis analyses human resources of single mother with a disabled child who is suffering from cerebral palsy in České Budějovice. And secondly it analyses what is the role of social relationships during the time of father's leaving from a family with a disabled child and the importance of relationships for satisfying basic needs. Thesis consists of two main parts theoretical and practical. First part is processing the topic of single-parent family, coping stress situations (birth of a disabled child and father´s leaving from family) and the importance of social relationships for social functioning of single mothers. The second part deals with practical research and its interpretation on the topic of using human resources of single mothers.

The main objective of this bachelor thesis was to identify how marketing activities are used and implemented in selected companies operating in the Czech Republic, and to compare the collected data with marketing activities of a selected company. A partial objective was to propose recommendations based on the identified situation. The thesis is divided into a theoretical and practical part. The theoretical part is based on the analysis of specialised literature and investigates terminology, such as marketing, need, wish, products, demand, offer, market, company marketing program, and also the characteristics of marketing activities. The first stage of the practical part involved the analysis of marketing activities of a selected company. The analysed company did not wish to be revealed and thus, for the purposes of this thesis, it was renamed "XY". The primary data were collected by way of controlled structured interview with the marketing director of "XY". The main purpose of the interview was to map the role and use of marketing in the selected company. Furthermore, the interview aimed to identify how the selected company implements marketing activities and how important these activities are within the company. The results of the controlled interview indicate that "XY" creates a marketing strategy and annual marketing plan every year. The analysis furthermore revealed that "XY" defines marketing correctly, i.e. as a process aiming at satisfying the needs and wishes of the customers, but cannot use and implement it to the full extent as it focuses too much on promotion activities and establishing a certain image on the market. The second half of the practical part presents the survey by way of online queries of selected companies operating in the Czech Republic. The objective of this survey was to reveal how the selected companies perceive marketing and how they approach its use within the company. The results indicate that marketing affects the management of Czech companies only marginally. Out of the 50 companies involved, only 6 strictly Czech companies (12%) can define marketing correctly. Up to 88% of the companies involved (44 out of 50) does not know the proper meaning of marketing and mistake marketing particularly for promotion activities, advertising, and building of the company image on the market.