How green advertising drives pro-environmental willingness to pay? Evidence from a within-participant between-group experiment.

Subjects

Subjects :

WILLINGNESS to pay
GREEN business
ENVIRONMENTAL impact charges
ELECTRONIC waste management
CONSUMER behavior
ADVERTISING
PROMOTIONAL literature

Details

Language :

English

ISSN :

14777835

Volume :

35

Issue :

6

Database :

Complementary Index

Journal :

Management of Environmental Quality: An International Journal

Publication Type :

Academic Journal

Accession number :

178447017

Full Text :

https://doi.org/10.1108/MEQ-08-2023-0281