The Impact of Price-Quality Evaluations on Brand Categorization: an Examination of the Microcomputer Market.

Details

Language :

English

ISSN :

08250383

Volume :

6

Issue :

3

Database :

Complementary Index

Journal :

Canadian Journal of Administrative Sciences (John Wiley & Sons, Inc.)

Publication Type :

Academic Journal

Accession number :

63344232

Full Text :

https://doi.org/10.1111/j.1936-4490.1989.tb00633.x