Back to Search
Start Over
Intraconnectivity and interconnectivity: when value creation may reduce profits
- Source :
- Marketing Science. July-August, 2012, Vol. 31 Issue 4, p587, 16 p.
- Publication Year :
- 2012
-
Abstract
- This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity--the ability of one firm's customers to connect to each other--and interconnectivity--the ability of one firm's [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 31
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.301085097
- Full Text :
- https://doi.org/10.1287/mksc.1120.0705