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Intraconnectivity and interconnectivity: when value creation may reduce profits

Authors :
He, Tingting
Kuksov, Dmitri
Narasimhan, Chakravarthi
Source :
Marketing Science. July-August, 2012, Vol. 31 Issue 4, p587, 16 p.
Publication Year :
2012

Abstract

This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity--the ability of one firm's customers to connect to each other--and interconnectivity--the ability of one firm's [...]

Details

Language :
English
ISSN :
07322399
Volume :
31
Issue :
4
Database :
Gale General OneFile
Journal :
Marketing Science
Publication Type :
Academic Journal
Accession number :
edsgcl.301085097
Full Text :
https://doi.org/10.1287/mksc.1120.0705