Using Delays to Decrease Paper Consumption in Food Service and Laboratory Settings

Recent research has indicated high economic and environmental costs of human paper usage. Technologies have been developed to reduce consumers' paper use behavior, including mechanical dispensers that institute a delay between opportunities to obtain each consecutive unit. However, there is no empirical evidence that these dispensers or delays reduce paper use. In Experiment 1, implementing a delay between paper-unit deliveries using mechanical dispensers in a university cafe resulted in a significant decrease in units per person, material per person, and cost per person, compared to free-access dispensers. In Experiment 2, a relatively long delay was more effective than a short delay in reducing paper consumption in a laboratory experiment using mechanical dispensers. These results indicate that delays could be used to decrease paper use in many contexts on a larger scale. More research is necessary to determine the underlying behavioral mechanisms responsible for the observed reduction and the cost-benefit relationship under different circumstances. Keywords Reinforcement delays * Paper dispensers * Sustainability * Climate change * Behavioral nudges
Sustainability is rooted in human behavior, which is controlled by variables that can be manipulated (Baum, 2005; Skinner, 1953; Ylek & Steg, 2007). Verbal strategies (e.g., requests, education, information) to [...]