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The article reports on a product developed by Kimberly-Clark Corp. to be introduced in the fall of 2007, an electronic automatic toilet paper dispenser. The product would be sold for use in non-home bathrooms, a $1 billion a year business. The dispenser would both remove the need to touch the device and use less paper. Studies show the U.S. consumes more toilet paper per person than any other nation.

Introduces Rob Lorys, chosen as one of the best minds in marketing by 'Advertising Age' magazine. Employment at Georgia-Pacific Co.; His efforts to market the Sparkle brand of paper towels.

The article reports on a shift in marketing tactics by toilet paper manufacturers toward more direct and revealing imagery and language. The author states as a result of this shift sales by the Proctor & Gamble brand Charmin have risen almost 10 percent. The author also states that the advertising company Publicis Worldwide has produced television advertising for Charmin.

Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.

The article presents the results of a poll of readers of the periodical "Advertising Age" to determine whether the cleaning supply mascot Mr. Clean of the brand Mr. Clean or the toilet paper mascot Mr. Whipple from personal hygiene brand Charmin was the favorite.

The article discusses how the Pabst Brewing Co. and the advertising agency Cole & Weber are utilizing icons from the past to make their advertisements for Colt 45 Malt liquor appear edgier to attract young consumers. The advertisements are done in a graphic novel style and printed on brown paper bags. Consumer groups and politicians have already protested the advertising campaign for glamorizing alcohol consumption.

The article reports on the United States Department of the Treasury's marketing campaign to promote the colored $20 bill which will begin distribution through commercial banks on October 9, 2003. The department hired Davie-Brown Entertainment and the William Morris Agency Inc. to help market the money. The $20 bill will use peach and blue in its design, the first time since 1905 that U.S. currency has featured colors other than green.

Discusses the entry of Unilever into the wet wipes category with Lever 2000 Wipes. Expected budget for the advertising campaign; How the wipes will be marketed as all-purpose wipes, as opposed to more specialized types; Surge in the release of new wipe products, and how it has impacted the paper industry.

Reports on Scott Paper Co.'s efforts to focus on its core tissue business with a major brand marketing campaign expected by 1995. Albert Dunlap as chairman-CEO; Work force reduction; Sale of S.D. Warren printing and publishing papers subsidiary; Appointment of three worldwide advertising agencies; Market positioning of Scott's products; Earnings in the third-quarter of 1994.

Announces Procter & Gamble Co.'s release of a Rinse & Reuse version of its Bounty paper towels with an estimated $20 million advertising campaign. Theme of the advertisements; Market share of the paper towel market; AcuPOLL Precision Research poll as ranking Bounty Rinse & Reuse.

Reports that Bozell will no longer represent Cottonelle as of April 1, 1996, when Kimberly-Clark Corp. combines its Kleenex and Cottonelle toilet paper brands. Foote, Cone & Belding to handle a multimillion dollar television and print campaign for the combined brands.

Announces that Kleenex-Clark Corp. will re-enter the premium bathroom tissue segment with the introduction of Kleenex bathroom tissue in 1990. Reason for pulling Kleenex Boutique bathroom tissue out of the market in 1984; Competitors of the new tissue; Amount to be spent by the company in marketing support.

Examines how James River Corp. is repositioning Quilted Northern bathroom tissue in an advertising campaign that is being launched in May 1997. The emphasis on absorbency instead of softness; New strategy for the category; Desire to target more women; Description of advertisements.

The article focuses on the marketing of a new product by paper company Kimberly-Clark. The company has created a version of its Kleenex brand tissue which contains body lotion. The product is more expensive than ordinary tissue paper. Kimberly-Clark has relied on distributing free samples of the product to create word-of-mouth advertising.

The article presents information on the expansion of package-goods manufacturer White Cloud into the facial tissue market. The moves bring White Cloud into categories estimated by VNU's ACNielsen Co. consumer panel to have sales of $850 million at Wal-Mart. Bigger still could be what industry executives and analysts expect could be a White Cloud move into laundry detergent and fabric softeners, an estimated $2 billion Wal-Mart category. With sales of $400 million to $500 million already in bath tissue, diapers and wet wipes, according to estimates by industry executives, White Cloud as a Wal-Mart brand has two to three times the sales it had when Procter & Gamble discontinued it as a toilet paper brand 10 years ago.

Profiles Robert Higgins, president of Irving Tissue company. Promotion of the Scotties tissue brand; Marketing assistance from Articus and Mars Advertising agencies.

This article deals with the plan of Newspaper National Network to ally with minority publishers in the U.S. in March 1999. The nation's largest daily newspapers is allying with minority publishers to pitch national advertising categories, an indication the industry is responding to pressure for greater use of minority media. Newspaper National Network, the Newspaper Association of America offshoot that represents the 47 largest dailies, will start selling advertisements both Amalgamated Publishers, a group representing 200 daily and weekly African American papers, and Latino Print Network, which represents more than 100 Hispanic publishers.

Reports on the tabloids being marketed by the 'Chicago Tribune' and the 'Chicago Sun-Times.,' entitled 'Red Eye' and 'Red Streak' respectively. Age group of consumers who are targeted for both tabloids; Analysis of the problem noted with newspapers on marketing; Information on both tabloids.

The article reports on an advertising campaign which has been launched by the Kimbery Clark Corp. The campaign is an attempt to gain recognition for the company's Viva paper towels and has been developed by Anthem Worldwide and MindShare, and will include stitching samples of the towels into June 2007 issues of "Reader's Digest and "Every Day With Rachael Ray". INSET: How to tell if your towel's a boy or girl.

An interview is presented with MJ Jolda, head marketing executive for the tissue paper products company Marcal. Jolda discusses the repositioning of Marcal brand name products by stressing they were created from 100 percent recycled paper. She describes Marcal's Internet marketing through online social networks. Jolda states that it is difficult for a smaller company in the tissue products industry, as it is dominated by large corporations.

Reports on the impact of the flu vaccine shortage in the U.S. on the marketing of anti-viral products as of November 2004. Amount to be spent by Kimberly-Clark Corp. for the marketing of its Kleenex Anti-Viral tissues; Requests from employers for samples of Clorox Disinfecting Wipes from Clorox for use in their offices; Marketing rights for Purell hand sanitizer from GoJo Industries acquired by Pfizer.

This article reports that major market newspapers are reporting the news in Spanish. U.S. Hispanic population growth gives newspaper publishers an opportunity to expand their circulations. Some major market newspapers also distribute Vista, a circulation supplement in English and Spanish. Some Hispanic-owned publications have teamed with major dailies to get increased distribution and advertising sales assistance.

Reports on the plan of newspaper publishers to use data-base marketing in the U.S. Benefits of data-base marketing for newspapers; Plan of 'Spokesman-Review' and 'Chronicle' regarding the implementation of data-base marketing; Factors affecting the distribution of newspapers.

The article examines an ethical conundrum facing periodicals and their publishers. Periodicals will be heavily involved in promoting environmental concerns and in green marketing in advance of Earth Day on April 22, 2008. Yet because they are published on expensive paper and physically distributed over wide geographic areas, periodicals have one of the largest carbon footprints among all businesses.

The article focuses on the paper goods industry company Kimberly-Clark Corp. The company's marketing of personal hygiene products such as toilet tissue, diapers and feminine hygiene products is discussed as an example of creative ability in marketing and in the integration of marketing with the company's other operations.

The article focuses on marketing executive Brad Schwan, brand manager for Bounty brand paper towels for Procter & Gamble. Brand name paper towels customarily lose market share during recessions to generic or store brand towels, but in 2008, Bounty towels increased their share. Schwan attributes the increase to the product's high quality.

Describes the marketing strategy for Procter & Gamble Co.'s Charmin bathroom tissue developed by marketing executive Jeff Jones. Innovative sampling approach.

The article looks at the successful advertising practices of five brands. Bounty paper towels, Hyundai Motor America, Miller High Life beer, XBOX video game systems, and JetBlue airlines are all discussed. The author notes that cheap beer sells consistently well during recessions. The lowered price of XBOX consoles is mentioned.

This article reports on the success of Procter and Gamble Co.'s sales promotion tour and special events program for its Charmin brand of toilet paper. The tour reached 20 million consumers at 20 events all over the United States, including the Super Bowl football game in San Diego, California, and state fairs.

Letters to the editor are presented in response to articles including "Mr Sorrell, Big Agencies Are Not Outpacing Smaller Rivals," published in the April 27, 2009 issue, "Obama Halves Chrysler's Planned Marketing Budget," published in the May 11, 2009 issue, and "Brawny and Bounty in Legal Squabble Over Paper Towel Patterns," posted on the publication's Web site on May 12, 2009.

The article focuses on the marketing strategies of "Advertising Age" Marketing 100 award recipient and Kimberly-Clark marketing director Bruce Paynter for Kleenex Ultra tissue. Paynter emphasized on the softness of the product. Advertising supported the softness proposition in the first quarter 1995 campaign from the agency Foote, Cone & Belding.

The article examines advertising for disposable diapers. A trend in advertising for this product in which humor is used to note that diapers exist to contain human waste is discussed. Advertising for Luvs brand diapers created by the agency Saatchi & Saatchi New York and by the agency JWT for Huggies brand diapers are used as examples. It is noted the advertising has enjoyed a strong rate of return as measured by sales.

A case study is presented of marketing to members of the baby boom generation, considering marketing of Depend brand adult diapers by the paper goods industry firm Kimberley-Clark Corp. Advertising presented by the company to counter the negative associations about aging baby boomers have with the product is examined.

The article examines marketing in China of Kotex brand tampons by the paper goods industry firm Kimberly-Clark. The company's use of an Internet advertising campaign featuring a young woman character to overcome social stigmas about the discussion of menstruation in public in that country is considered.

The article reports on the distribution of free branded tissue packets developed by AdPack Group in U.S. The advertising companies that are giving away branded tissues are mentioned. The costs that will be incurred by advertisers for every pack of branded tissues is cited. The redemption rate for the discount coupons at fast-food chain Yoshinoya following the tissue giveaways is also cited.

Discusses the impact of Pentel of America's marketing manager Jill Netzel on the success of the Milky Doodle Gel Roller. Details of how she marketed the product and the success of her deal with black-paper providers; Sample kits she distributed; Impact of teenage girls on sales of the pens.

The article considers U.S. infant care. Marketing research is cited indicating that sales of ointments for diaper rash have increased from 2009-2011 despite a decline in births in that period, while at the same time, sales of disposable diapers have declined. It is posited that weak economic conditions may lead to parents changing infants' diapers less frequently to save money. This is considered a cause of diaper rash.

The article examines how Internet users have hampered the product launch by Procter & Gamble of an improved line of Pampers brand disposable diapers, the company's largest selling brand name product. Despite positive reviews from other users, a small group of critics have dominated comments on Web sites devoted to infant care and diapers. This is said to indicate the difficulty of product management in the Internet era. INSETS: Making the case for Dry Max;Lessons learned.

The article reports that the Pampers disposable diapers division of Procter & Gamble is bringing 15 influential "mommy bloggers" to the company's Cincinnati, Ohio headquarters for what it terms an informational meeting. "Mommy bloggers" are women who blog on issues relating to motherhood and families, and have become an influential section of the blogging community.

The article reports on the "Four Door to Your Door" promotional sweepstakes by on-line car lot Autobytel.com in the U.S. The company is using the old-media tactic of polybagging to convince consumers that buying a vehicle via its Autobytel Direct online car lot is as convenient as having the Sunday paper tossed onto the front stoop.

This article discusses the trend within household products industry in the U.S. to use direct comparison advertisements as category competition intensifies, as of November 1999. In recent months, direct-comparisons are surging in such categories as food storage bags, paper towels, paper plates and disinfectant sprays as rivals slug it out. Clorox Co., via DDB Worldwide, has taken the offensive against Reckitt & Colman's Lysol spray in advertisements claiming its Clorox disinfectant keeps surfaces free of some bacteria for up to 24 hours while Lysol doesn't. Direct-comparison advertisements are nothing new. The U.S. Federal Trade Commission first permitted them in the mid 1970s and they've become a staple in such categories as batteries and antacids. The rise in direct-comparison advertisements has meant 80 percent of complaints to the National Advertising Division of the Council of Better Business Bureaus now come from marketers. But marketers are turning more to direct comparisons now because they work in crowded categories with me-too-products.

The article focuses on the release of a European Union (EU)working paper which suggests the need to set up a high-level committee to rule on industry complaints about local regulations that interfere with pan-European advertising and marketing. The working paper was drafted by EU European Commission executive arm. The paper calls for a committee made up of representatives from each of the member countries. Complaints can be filed to the commission under an existing procedure called infringement.

Reports that in 1998 Procter & Gamble Co. and Kimberly-Clark Corp. both came out with larger sized diapers and training pants for toddlers. How the age of toilet training has gotten older; Possible effects of working mothers and the designs on the diapers; Sizes of the new diaper/training pants; Comments from Dr. T. Berry Brazelton regarding toilet training of children.

Reports on the impact of the row between Proctor & Gamble and Kimberly Clark Corp. on Procter & Gamble's everyday low pricing (EDLP) strategy. Drypers Corp.'s reports of loss for the second quarter of 1995; Comparison on the unit sales of the three companies; P&G's denial on the abandonment of EDLP; Factors leading to the losses of Drypers.

This article reports on the promotional efforts of Procter & Gamble (P&G) for its Pampers Ultra Dry Thins in an attempt to defend its disposable diaper business. The new diaper, 50 percent thinner than regular Pampers Phases, is meant to restore the key P&G brand to health. Unlike most other P&G brand initiatives, this one does not come from a position of strength. The company must regain its product leadership in the 4 billion U.S. dollar category it created in 1961, for image sake as well as for financial results.

Comments on the environmental value of green marketing. Discussion on the environmental friendly-claim of paper companies; Debate on the recyclable label on some plastic products and materials; Misrepresentation of environmentalism claims of plastic manufacturing industry; Arguments on the manufacturing processes of industries that affect the environment.

The article considers marketing of newspaper advertising by the newspaper "Washington Post" in which the paper is offering native advertising in which advertising copy resembles journalism content presented in the publication.

The article reports on how brands are using their annual reports in innovative ways to market their products and services in 2013. Solar energy company Austria Solar used specially treated paper in its annual report so that it could only be read when exposed to the sun. Eyewear retailer Warby Parker created an interactive earnings report to educate consumers about its corporate culture.

The article examines product management and marketing management by Procter & Gamble Co. of its Pampers Dry Max brand disposable diapers. The company's reaction to claims by consumers made through social media that the diapers led to diaper rash in infants is discussed, particularly an advertising campaign which employed Internet advertising and social media.

The article examines marketing of Kotex brand sanitary pads by paper goods industry firm Kimberly-Clark Corp. Changes in the design of the product's packaging created by fashion designer Patricia Field and a product design contest for the pads in which Field will work with winners to redesign the product are discussed.