Search

... Highlights from 30 Years of Case Histories and Research Studies Showing that Advertising in Specialized Business and Professional Publications Makes Business-to-Business Marketing More Efficient and Profitable. Executives of companies [...]

Girl Power hits the Web. The number of female consumers online jumped 80 percent in the nine months ending in April, passing the 10 million mark, according to a new [...]

The Pinocchio Awards With skepticism afoot and activism in full gear, the new rallying cry is 'Marketer, heal thyself.' More than half of all consumers describe the way American business [...]

A DOSE OF STATISTICS Connoisseurs of polling data have long noticed an anomalous relationship between people's view of their own lives and their take on the world at large. While [...]

Poll Finds That Europeans Now Put Less Stock in Luxury Brand Names MILAN--Snob appeal seems to have lost its appeal, at least when advertising luxury goods to Europeans. As understatement [...]

NEW YORK-Contrary to the belief suggested by some American car companies, Americans do like American products. That's one finding of the just-released Landor ImagePower Survey, a global study of people's [...]

NEW YORK-A market-research firm specializing in children has news for marketers who think that America's love affair with Bart Simpson-like other masters of excess such as Donald Trump-is about to [...]

NEW YORK-How negative are consumers' attitudes toward advertising? Not nearly as negative as the commotion over advertising clutter and the industry's other controversies of the moment would lead you to [...]

Study Says `Unassimilated' Hispanics Need Special Targeting LOS ANGELES--A new study revealing the rate of Hispanic immigration to be twice that of previous estimates suggests an increased need to target [...]