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IT GOES SOMETHING LIKE THIS: Stand with your legs apart and spread your knees (suggestively; you'll want to be ready for the required crotch thrusts). Curl the fingers of one [...]

It was a clear sunny day in Las Vegas, and it looked like the sky was falling. For marketers at least. The year was 1999 and the setting was the [...]

Pity the auto marketer today who must compete with 300-plus brands, all battling to occupy a unique space on just a handful of established mantles. The safest? Volvo has owned [...]

When media directors talk about which magazines are hot, they often talk about advertisers following the readers. Advertisers are having no problem finding female consumers, judging by this year's Hot [...]

this year's hottest sleeping pill could have been called 'Estorra.' It could have been promoted with a series of TV ads in which an elderly elf sneaks into consumers' bedrooms [...]

GRACIELLA FUNES-COTE revels in her weekly getaway shopping trips to her local Wild Oats store in Superior, Colo. The part-time medical interpreter shops for 'healthy and natural' foods, which are [...]

Quick: Name a high-profile company from the dot-com era that bit the dust. Webvan? Pets.com? Piece of cake. Now, a more difficult question: Name a former high-flying dot-com that staved [...]

When Red Sox poster boy Johnny Damon jumped ship late last year to Beantown's most hated rival the New York Yankees, he attributed the decision to front-office turmoil and a [...]

It's not every day that a major company openly congratulates a much smaller rival on its new ad campaign. Yet in February, Miller president and CEO Norman Adami sent a [...]

the annals of business are stocked with stories of mighty blue chip firms that somehow lost their way. Think Coca-Cola before Roberto Goizueta or IBM before Lou Gerstner, or Apple [...]

the more successful a tagline becomes, the more it takes on shades of new meaning. In 1998, Apple urged computer users to 'Think Different,' but it was Apple who later [...]

So, you think you know the luxury market, that rarified stratum of people who inhabit mansions on the Gold Coast, wear $10,000 designer suits and send their kids to summer [...]

Among advertisers, network executives and, yes, even the press, the 2004-05 season now can become lore. After all, no one predicted that ABC's Desperate Housewives and Lost would emerge as [...]

Peter Murphy rarely listens to terrestrial radio anymore. The 36-year-old insurance sales agent from Norwalk, Conn., spends a great deal of time on the road in his new Acura, which [...]

America's largest advertisers spent more on marketing to Latinos last year than ever before, yet they continued to fall far short of amounts that would effectively target this large ethnic [...]

A memorable roundtable discussion brought together the CEOs of the big three online travel players at the New York Hilton in April to openly discuss distribution strategies, customer service and [...]

If today's young people want their MTV nearly 20 years after the network originally aired its rallying cry, make no mistake--it is no happy accident. in its constant state of [...]

Angela Murphy, the wife of a Wall Street trader, recently renovated the kitchen of her brownstone apartment in Brooklyn, N.Y. Having gone to the trouble of knocking down walls to [...]

Take the joystick in your hand and zap back to 1993, only a few years but roughly equivalent to a quarter-century in videogame time. Nintendo, a Japanese company with its [...]

With household penetration having stalled, increasing numbers of PC makers are ready to plumb the once-fathomable $1,000 price point. Computer magazines already are hotly debating just how much of a [...]

You remember the old saw about letting an 800-pound gorilla sit anywhere he wants? In the $6.8 billion branded athletic shoe market and increasingly in the $12 billion licensed athletic [...]

Once the brands of choice for iconoclastic beer consumers, the marketers of Heineken and Rolling Rock are now struggling to communicate what makes their brews unique in an age when [...]

If anyone's happy in the supermarket these days, it's Kraft Foods. Its brands are No. 1 or No. 2 in 75% of their categories, and there aren't many aisles it's [...]

Surprisingly and suddenly, this has become the most competitive spot in the primetime schedule. One reason is that Monday night boasts the highest TV usage of the week. Another is [...]

Store brands are laying siege to ready-to-eat cereals. using the big brands' own marketing tactics At a beachfront office in laid-back La Jolla, Calif., the suntanned entrepreneurs at the Kashi [...]

Japan's onslaught may have stalled. A Big Three shift into drive is now or never ! Shoichiro Toyoda, president of Toyota Motor Corp., Toyota City, Japan, for once may have [...]

For A-B, Miller and Coors, a share point is $350 mil. There's no win, win, win. By fall, somebody falls. St. Louis, Mo. was just a little too close for [...]

Call your travel agent because the 'flight to value' in household goods has been cancelled. For years, we've been hearing that private labels were set to devour the CPG sector. [...]

It's normally the perfume industry that basks--literally and financially--in the sweet smell of success. Last year was no exception, but some of those luxuriant aromas wafted over to its sister [...]

If, as some have argued, the secret to securing U.S. market share in the auto industry was to simply build a good-looking car, Toyota would be out of luck. Take [...]

In the annals of marketing, the fight for No. 1 between industry leaders and spirited second-place challengers has produced memorable clashes on par with Muhammad Ali and Joe Frazier, or [...]

The Big Four broadcast networks--CBS, NBC, Fox and ABC--cumulatively, have had a much better season than they have been credited for, says Jeff Zucker, president of NBC Entertainment, News and [...]

THE story of Intel Centrino began four years ago, when Don MacDonald and his marketing team were set to pitch a major new initiative to CEO Craig Barrett and then-evp [...]

Post-O.J., cable were supposed to tumble. Instead, they've gone up as cable more audience from the broadcast nets. Remember, way back in the early '90s, when the Big Three broadcast [...]

Inspired by the success of Ford's Explorer, brands including Lexus,Mercury and Mercedes are rushing into the U.S. SUV market. Are Porsche and Rolls Royce next? Salesman John York liked the [...]

When tiny Cyrix Corp. launched a new ad campaign last November, it looked to have a little fun with market leader Intel by parodying the well-known Intel Inside 'bug' with [...]

NIELSEN/NETRATINGS TOP 10 TELECOMMUNICATIONS ADVERTISERS COMPANY IMP (000) SHARE Verizon Communications, Inc. 1,868,222 29.1% AT&T Corp. 1,526,080 23.8% Vonage Holdings Corp 1,318,703 20.6% Deutsche Telekom AG 763,399 11.9% Sprint Corporation [...]

BILLBOARD'S TOP MUSIC VIDEOS Title Principal Performers 1. BESIDE YOU IN TIME NINE INCH NAILS 2 A NEW JOURNEY: LIVE AT SLANE CASTLE, IRELAND CELTIC WOMAN 3. GREATEST HITS CREED [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST PICTURE 3-DAY WEEKEND WEEK WEEK GROSS 1 new 300 $70,885,301 2 1 WILD HOGS $27,601,291 3 4 BRIDGE TO TERABITHIA $6,779,315 4 3 [...]

Title 1 THE DEPARTED 2 FLUSHED AWAY 3 THE PRESTIGE 4 STRANGER THAN FICTION 5 BABEL 6 TENACIOUS D IN: THE PICK OF DESTINY 7 THE SECRET 8 CINDERELLA III: [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST PICTURE 3-DAY WEEKEND DAYS IN TOTAL WEEK WEEK GROSS RELEASE GROSS 1 new THE MESSENGERS $14,713,321 3 $14,713,321 2 new BECAUSE I SAID [...]

NIELSEN/NETRATINGS TOP 10 ONLINE PUBLIC SERVICES ADVERTISERS COMPANY IMP (000) SHARE Experian Group Limited 4,145,320 66.9% Apollo Group, Inc. 1,431,042 23.1% Common Sense Media Inc. 93,389 1.5% United States Federal [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST PICTURE WEEKEND DAYS IN TOTAL WEEK WEEK GROSS RELEASE GROSS 1 NEW BORAT 26,455,463 3 26,455,463 2 NEW THE SANTA CLAUSE 3 19,504,038 [...]

HITWISE TOP EDUCATION-- REFERENCE WEBSITES DOMAIN SHARE 1. WIKIPEDIA www.wikipedia.org 19.36% 2. DICTIONARY.COM dictionary.reference.com 3.94% 3. YAHOO! ANSWERS answers.yahoo.com 3.48% 4. ANSWERS.COM www.answers.com 2.73% 5. SPARKNOTES www.sparknotes.com 1.49% For week [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST WEEKEND DAYS IN TOTAL WEEK WEEK PICTURE GROSS RELEASE GROSS 1 NEW GRIDIRON GANG 14,414,630 3 14,414,630 2 NEW THE BLACK DAHLIA 10,005,895 [...]

HITWISE DATA TOP ONLINE SPORTS-FANTASY WEB SITES U.S. Home and Work Week ending September 16, 2006 Name Market Share 1. MSNBC 7.82% 2. CNN.com 7.53% 3. The Weather Channel--US 7.45% [...]

NIELSEN MEDIA RESERACH TOP ONLINE SOFTWARE ADVERTISERS U.S., Home and Work Week ending June 4, 2006 Company Impressions (000) 1. Ask Jeeves, Inc. 142,769 2. Microsoft Corporation 79,243 3. Starware [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST WEEKEND DAYS IN TOTAL WEEK WEEK PICTURE GROSS RELEASE GROSS 1 NEW CARS 60,119,509 3 60,119,509 2 1 THE BREAKUP 20,325,790 10 73,926,040 [...]

THE HOLLYWOOD REPORTER'S BOX OFFICE THIS LAST WEEKEND DAYS IN TOTAL WEEK WEEK PICTURE GROSS RELEASE GROSS 1 1 MISSION: IMPOSSIBLE 3 25,008,971 10 85,100,142 2 NEW POSEIDON 22,155,410 3 [...]

SINGLES & TRACKS: THE BILLBOARD HOT 100/ COMPILED FROM A NATIONAL SAMPLE OF AIRPLAY SUPPLIED BY BROADCAST DATA SYSTEMS. THIS LAST WEEKS WEEK WEEK ON CHART TITLE ARTIST 1 1 [...]