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The article, part of a special advertising section, focuses on management of marketing campaigns based on unsolicited electronic mail messages. The importance of creating a clear and brief message is stressed, as is the need to create and maintain a mailing list through such means as allowing consumers to register for the list at store checkout stations. INSET: TRACKING CAMPAIGN RESULTS.

The article, part of a special advertising section, discusses the use of unsolicited electronic mail messages in direct marketing. Electronic mail messages were one of the few forms of marketing where spending increased in 2009, thanks in part to its relatively low costs. The combined use of electronic mail and online social networks in marketing is examined. INSET: TIPS FOR EMAIL MARKETING.

The article focuses on marketing executive James Farley, head of marketing for the automobile industry firm Ford Motor Co. Farley's marketing planning for the introduction of the 2012 model of the Ford Focus automobile is examined, particularly Farley's decision to limit the number of advertising campaigns for the automobile to integrate marketing internationally.

The article, part of a special advertising section, examines marketing management of direct in-store marketing to shoppers. Research is cited indicating that makers of consumer products and retail trade firms face problems collaborating on such marketing due to different priorities in the marketing of each business.

The article, part of a special advertising section, examines research on collaborative marketing management by the retail trade and makers of consumer products for direct in-store marketing. Surveys of executives from both industries indicate that an increasing number believe cooperation in marketing has improved, and that they are satisfied with the support they receive from their suppliers or vendors.

This article discusses an integrated marketing deal between the Food Network and the Red Lobster chain of seafood restaurants. This deal will expose the chain on the show "The Next Food Network Star" by including Red Lobster seafood and recipe expert, Michael LaDuke, among the judges for a seafood themed challenge. The winning recipe will also be distributed through Red Lobster restaurants during the summer of 2008.

Presents updates on the mass media industry in the U.S. as of November 24, 2003. Search of a sales chief at A&E Television Network; Lead gained by television network CBS in terms of television program ratings; Importance of integrated marketing to the print media industry.

The author offers opinions on integrated marketing and marketing management. While acknowledging the benefits of integrated marketing, she states that successful integrated marketing requires careful management. Suggestions are made for integrated marketing campaigns including coordination between marketers, advertising agencies and mass media in which advertising will appear, a mutually agreed message and a firm definition of successful rate of return.

The article focuses on the utilization of social media during the " MTV Movie Awards" on June 6, 2010. Chewing gum brand Orbit will sponsor the awards ceremony along with integrated marketing partners including T-Mobile, Starbucks and Nikon. Dan Lovinger, MTV's senior vice president of sales and integrated marketing, comments on the relationship between social media and television viewers.

The author offers opinions on marketing management and advertising agency management. A need is seen for corporate marketing departments to integrate their operations with those of information technology departments, as the Internet is said to have blurred if not erased the line between them. Advertising agencies are advised to develop prototypes of software and other elements of Internet advertising.

The article, part of a special advertising section, focuses on the direct marketing consulting firm Yesmail Inc. The company specializes in creating and providing services for marketing campaigns which rely on the use of integrated marketing and unsolicited electronic mail messages. Some of the computer software Yesmail provides to its clients is described.

The article, part of a special advertising section, examines integrated marketing planning by makers of consumer products and retail trade firms on direct in-store marketing to shoppers such as sales promotions. Factors influencing the cooperation of those two industries are discussed, and areas of possible improvement cited.

The author offers opinions on marketing management. The recession is said to have caused more uncertainty among consumers as to the necessity of each purchase they make. Accordingly, the author advises marketers to place added emphasis on in-store advertising and marketing to maintain communication with consumers up to the point of each purchase.

This article discusses an upfront media sales event that will feature the unveiling of 10 web series by the Internet television company Broadband Enterprises (BE). BE announced that they will remain flexible in their timing and scripting of broadcasts to accommodate advertiser wishes, as they were in 2007 with "The Magnificent Two," a comedy about fantasy football that incorporated McDonald's fast food into the plot. It also discusses the distribution technology being developed by BE.

This article offers advice to web publishers trying to maximize advertising revenues. It recommends dividing websites by the advertising placement and the degree to which content is integrated with advertisements. It recommends this marketing strategy because it enables them to assign accurate values to their different streams of advertising.

The article explains a new marketing partnership between American Airlines (AA) and "The Steve Harvey Show," aimed to increase the airlines' reach to African American consumers. The campaign includes 30-second radio spots on Harvey's show, a co-branded website, advertising for AA on the Steve Harvey website and branded AA content within the radio program. AA will also provide on-air promotions and airline representatives will participate in once-a-month travel segments.

The article reports on television advertising for the packaged foods industry. Campbell's Soup will unveil a campaign for Chunky soup featuring National Football League (NFL) players. Frito-Lay offered an integrated Internet and television campaign by staging an Internet contest where consumers could submit Doritos commercials to air during the Super Bowl. Kraft Foods mixed network, cable, print and Internet campaigns to market its South Beach Diet brand.