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Reports on the ruling of a federal judge that Stan Lee, co-creator of many Marvel Comics characters, was entitled to ten percent of the profits from Marvel Enterprises film and television productions. Details of the lawsuit filed by Lee against Marvel Enterprises.

Focuses on the concerns of advertisers on the speed of spread of fake commercial spots on the Internet. Preparation of Volkswagen to confront the creators of a fake commercial circulating online; Impact of fake advertising on consumers.

Reports on the acquisition of Beckett Publications by Apprise Media resulting in the appointment of Peter Gudmundsson to succeed James Beckett as the company's chief executive.

Reports on key issues in advertising accuracy in the U.S. citing the actions of brewer, Anheuser-Busch against Coors Brewing for its deceptive television commercials. Decision of the company to stop running some television commercials for its Miller Lite and Miller Genuine Draft products; Advertising regulation; Conflicts among companies over advertising.

Focuses on determined detractors, or persistent critics of a company or product that mount their own public relations offensive online. Ways in which the Internet and affordable digital technology have made it easier for detractors to contact and mobilize sympathizers; Public relations agencies and research companies that are studying determined detractors; Help given to corporate clients on how to react to determined detractors.

Comments on the deal of video game maker Electronic Arts Inc. to secure the exclusive license to use National Football League logos, teams and players in its games. Strategy of the company to exclude the competition; Opportunity for gamers to play a football video game.

Reports that Rupert Murdoch, chairman of the News Corp. was identified as the buyer of a Fifth Avenue penthouse sold at an auction in New York City.

Reports that a federal judge in Alexandria, Virginia dismissed a claim in the trademark infringement lawsuit brought against search engine giant Google by Geico automobile insurance company. Google policy of allowing competitors to buy Internet ads linked to searches for "Geico" and "Geico Direct"; Google removed such ads when trademark holders complained.

Focuses on the insights of First American Technology fund manager Barry Randall on the possibility that Google will from the trademark infringement lawsuit even if the judge ruled against it. Google's settlement through the exclusion of trademarked names from its advertising programs.

Reports that automobile insurer owned by Berkshire Hathaway Geico has sued Google in May 2004 for trademark infringement.

Focuses on the efforts of Google to prevent marketers from using other companies' trademarks as keywords if the trademark owner complained. Google's warning to the U.S. Securities and Exchange Commission on possible trademark infringement lawsuits.

Reports on the news coverage of celebrity magazines regarding the occurrence of marital trouble between celebrity couple Jessica Simpson and Nick Lachey. Exclusive interview of the couple by magazine "Us Weekly"; Validation of questionable stories; Curiosity of the press on issues regarding the marriage of Brad Pitt and Jennifer Aniston.

Reports on the plan of Afghanistan elected president Hamid Karzai to destroy the country's flourishing poppy fields. Description of the country as a large source of opium, in reference to reports form the United Nations Office on Drugs and Crime; Provision of assistance for farmers to grow substitute crops; Prevention of the expansion of drug magnates at all levels of government.

Focuses on the science scholarships awarded at the annual Siemens Westinghouse Competition in Math, Science and Technology for a number of students in the U.S.

Reports on the advertising campaign launched by the magazine, "Maxim," published by Dennis Publishing USA. Features and concept of the advertising campaign; Purpose of the campaign; Target readers of the publication.

Reports on marketing efforts to transform video-enabled cellular telephones into personalized multimedia advertising systems in the U.S. Range of services offered to mobile phones that can display streaming video; Companies that sponsor games on cellular phones; Use of text messaging in marketing.

Discusses the marketing lessons learned by public relations agencies in the United States from the presidential campaign activities in the of 2004. Observation that constant flow of information has replaced the 24-hour news cycle; Increase in the relevance of Web blogs after their authors received press passes to the national party conventions; Merit in the strategy of presidential campaigns of viewing voters based on loyalty.

Reports that the "Legal Affairs" periodical has decided to sever it ties with the Yale Law School in the U.S. in 2004. Reasons behind the decision to publish the periodical independently.

Examines the decision of American radio broadcaster Howard Stern to leave Infinity Broadcasting and move to Sirius Satellite Radio at the end of 2005. Number of Sirius subscribers; Expected impact of Stern on satellite radio; Revenue growth in the radio industry; Sirius' competition with XM Satellite Radio.

Reports on the launch of an advertising campaign by the internet service provider, America Online with a new logo and refocusing of the company's image. Online services provided by the company; Brief history and operations of the company; Profitability; Trends in the online service industry.

Reports on cable television channel Nickelodeon's promotion of a Holiday Inn Family Suites Resort in Lake Buena Vista, Florida, that will reopen in spring 2005 under the Nickelodeon name. Nickelodeon Enterprises' handling of the channel's pursuits outside of television programming; Increase in the number of companies seeking tangible ways to promote their brand messages; Description of the Nickelodeon Family Suites by Holiday Inn; Marketing and advertising to be done for the hotel.

Reports on Chinese consumers' negative reaction to an advertisement created by Leo Burnett Shanghai Advertising for Nippon Paint's wood-coating paint. Picture of the advertising concept showing a sculptured dragon unable to keep its grip on a pillar coated in Nippon smooth paint; Statement issued by Leo Burnett apologizing to the Chinese people for its use of the dragon, a ubiquitous and potent symbol in China.

Reports on Royal Philips Electronics' launch of a global branding campaign to increase consumer awareness of its expanded product range. Theme of the advertisements; Items included in the full Philips product line; Approach taken by advertising agency DDB Worldwide in creating the campaign; Target market of the campaign.

Reports that Jenny Craig, a weight loss company, is telling customers through an advertising campaign developed by J. Walter Thompson, a New York City advertising agency, that they can keep their eating habits and still slim down.

Reports that actor and comedian Rob Huebel has appeared in television advertising campaigns for Cingular Wireless, FedEx/Kinkos, Solae brand soy products, and NetZero Internet service. Campaigns were cast and created at different times by different agencies; Talent for improvisation.

Discusses the commercial advertisement of the Nautilus Group home workout system. Criticism against Subway restaurant’s portrayal of Jared Fogle as an “avatar” of weight loss due his low-fat Subway sandwich diet; Display of the use of Bowflex in the television advertisement.

Reports on the increasing number of longer commercials in the United States. Aim of getting noticed; Integration of brands into entertainment programs by Initiative Media; Short film experiments by BMW of North America; 90-second commercial by Under Armour Performance Apparel; Brand building strategies.

Features Advert Channel, a satellite network in Great Britain that shows television commercials 24 hours a day. Advert Channel programming including hosts introducing featured spots and shows tackling the issue of commercials from all angles; Mixed response of an all-commercial channel at Commercial Alert, an advocacy group whose mission statement includes a commitment to limit the reach of commercial culture; Reason for the interest of Britons on an advertising channel.

Reports that restaurant chain Taco Bell and SABMiller's Miller Lite beer brand were found by Nielsen Sports to have the longest exposure on television during the Major League Baseball All-Star Game in July 2004. Details of the Nielsen Sports service, which measures sponsored or placed media in any televised sports event; Amount that North American companies are predicted to spend on sports sponsorship in 2004; Taco Bell's place in the rotation of advertisements behind home plate during the game.

Points out that just as National Geographic magazine is tackling obesity in a cover story called "The Heavy Cost of Fat," its younger sibling, National Geographic Kids, is being accused of contributing to the obesity problem by running ads for unhealthy food. Complaint by the Center for Science in the Public Interest; Ads for products like Kellogg's Smorz cereal.

Focuses on the advertising campaign developed for Skittles candy, a product of Masterfoods USA, by TBWA/Chiat/Day. Emphasis of the campaign on experiencing the candy, not just tasting it; Theme of previous advertising campaigns; Budget allocated for the new advertisements; Description of the three TV commercials; Sales performance of Skittles candy.

Reports on a five-year co-branding deal signed by Bank of America with Major League Baseball in the U.S. Bank of America's distinction as 'Official Bank of Major League Baseball'; Sponsorship of player-of-the-week segments; Sponsorship of 18-wheel truck carrying baseball exhibitions and interactive displays around the U.S.

Presents updates on advertising agencies in New York City for July 2, 2004. Shifts among many agencies as advertisers try to spur consumer spending; Illustration of case examples of Sawyer Riley Compton, Ace Ltd. and Sugartown Creative.

Presents an obituary for Irvin Morton, marketing executive of Jack Morton Worldwide, who died at the age of 94.

Reports the advertising campaigns of the clothing brand Le Tigre from Le Tigre LLC in the United States. Le Tigre's guerilla marketing; History of the brand; Pros and cons of guerilla marketing.

Reports that clients are pulling back from advertising in nationally circulated newspapers in the United States in favor of a more targeted local-newspaper approach. Competition newspapers face from Web sites and search engines; Revenue at Internet search engines such as Google and Yahoo; Decline of advertisement revenue at The New York Times Company. INSET: Growing Locally, Waning Nationally.

Discusses a significant shift in public television: to raise money for noncommercial programming, producers and distributors increasingly allow their corporate underwriters to turn their credits into something resembling regular commercials. Trend toward adopting the trappings of regular advertising, despite appearing on "commercial-free" television; Reference to the fact that in 2004 the Public Broadcasting service, a nonprofit membership organization of public television stations, loosened its guidelines on the content of the credits; Potential for sponsors to speak on camera and display a product.

Reports on the counterprogramming to the television broadcasting of the 38th celebration of the Super Bowl on CBS in the U.S. Film "Notting Hill" on ABC; Series of "Charmed" episodes on TNT; Competition on the number of viewers with the film "Independence Day" on the Fox network.

Highlights the second annual Advertising Week in New York City from September 26-30, 2005.

Reports on the corporate rules enforced at CNBC which barred its managers and new staff, their spouses and dependents from owning individual securities.

Reports on the plans of Scripps Networks Inc. to introduce an all-video Web site that will use programming from its Food Network, Fine Living, HGTV and DIY Network brands.

Reports that top executives in the National Basketball Association are suggesting that they would consider allowing advertiser logos to appear on player uniforms under certain conditions.

Reports on expansion of free video-on-demand services in the U.S., seeking more viewers and asking advertisers to help pay the way.

Reports on the outlook of Joseph V. Tripodi, the senior vice president and chief marketing officer of Allstate, on the challenges faced by marketers in advertising their products.

Reports on the feud and rivalry between hip-hop performers Ja Rule and 50 Cent, both are featured in the "Men's Fitness" magazine released in the U.S.

Reports that KPRC-AM, a small talk radio station in Houston, Texas, has suspended the airing of the radio program "Newsweek on Air" in reaction to the Newsweek magazine's report that a military investigation had found that interrogators at Guantánamo Bay, Cuba flushed a Koran down the toilet.

Reports on the initiatives made by the Advertising Council to secure more time and space from media companies to improve public service announcements on television.

Reports on the plan of General Motors Corp. to consolidate its media planning and buying assignments at an agency owned by an Interpublic Group of Cos. competitor, the Publicis Groupe SA, in the U.S.

Reports on the use of the issues related to steroid problems on the publicity of various products in the U.S.

Reports on the impact of the decision of Nike Inc. to stop selling its sneakers and clothes to Sears Roebuck & Co. on retail environments in the U.S.