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The article reports on an advertising campaign that was launched in 2009 by Kimberly-Clark Corp. to promote its Viva brand of paper towels. The campaign, which is featured on the Food Network and includes appearances from celebrity chef Sunny Anderson, is being shown on the television and on several web sites. "Food Network" magazine will also feature advertising recipe booklets which feature Viva Brand paper towels.

The article reports on a product developed by Kimberly-Clark Corp. to be introduced in the fall of 2007, an electronic automatic toilet paper dispenser. The product would be sold for use in non-home bathrooms, a $1 billion a year business. The dispenser would both remove the need to touch the device and use less paper. Studies show the U.S. consumes more toilet paper per person than any other nation.

Reports on the advertising campaigns of Procter & Gamble and Kimberly-Clark for their respective facial tissue brands. Kimberly-Clark's Kleenex ColdCare; Procter & Gamble's marketing push for its revamped Puffs.

This article discusses rival advertising campaigns from the toilet paper brands Charmin, made by Procter & Gamble, and Cottonelle, made by Kimberly-Clark. The Charmin campaign, designed by Publicis New York, highlights the strength of their sanitary product. The Cottonelle campaign, designed by JWT, highlights the gentleness of that toilet tissue.

Presents the history of Kimberly-Clark Corp.'s Australian operations. Promotion of the facial tissue as a hygienic alternative to the cloth towel; Development of the tissue box; Introduction of eucalyptus-scented and moisturizing aloe vera Kleenex tissues.

The article examines marketing by manufacturers of household consumer products such as tissues and cleansers. The recession has led to an increase of sales of house brand products in these categories. Makers of brand name products such as Kimberley-Clark and Procter & Gamble have responded by altering pricing strategies.

Reports that Bozell will no longer represent Cottonelle as of April 1, 1996, when Kimberly-Clark Corp. combines its Kleenex and Cottonelle toilet paper brands. Foote, Cone & Belding to handle a multimillion dollar television and print campaign for the combined brands.

The article focuses on the marketing of a new product by paper company Kimberly-Clark. The company has created a version of its Kleenex brand tissue which contains body lotion. The product is more expensive than ordinary tissue paper. Kimberly-Clark has relied on distributing free samples of the product to create word-of-mouth advertising.

This article reports on the advertising strategy of Kimberly-Clark for its Kleenex tissue paper that features mothers of Olympians. The participating mothers of Olympians use the phrase Kleenex Moment into conversation and mention the Web site of Kleenex, which features biography of the athletes and their mothers.

The article reports on an advertising campaign which has been launched by the Kimbery Clark Corp. The campaign is an attempt to gain recognition for the company's Viva paper towels and has been developed by Anthem Worldwide and MindShare, and will include stitching samples of the towels into June 2007 issues of "Reader's Digest and "Every Day With Rachael Ray". INSET: How to tell if your towel's a boy or girl.

The article focuses on marketing executive Erik Seidel, product manager of the Scott brand of paper products made by Kimberly-Clark. Seidel is credited with reviving the Scott brand, as its lines of both toilet paper and paper towels have become more competitive with those of its larger rival Procter & Gamble.

Reports on the impact of the flu vaccine shortage in the U.S. on the marketing of anti-viral products as of November 2004. Amount to be spent by Kimberly-Clark Corp. for the marketing of its Kleenex Anti-Viral tissues; Requests from employers for samples of Clorox Disinfecting Wipes from Clorox for use in their offices; Marketing rights for Purell hand sanitizer from GoJo Industries acquired by Pfizer.

The article focuses on the paper goods industry company Kimberly-Clark Corp. The company's marketing of personal hygiene products such as toilet tissue, diapers and feminine hygiene products is discussed as an example of creative ability in marketing and in the integration of marketing with the company's other operations.

Reports on the cross-promotion program of Kimberly-Clark and MGM/UA Home Video. Cross-promotion of Kleenex facial tissues and six titles from the MGM/UA video library; Promo period; Target market; Advertising support.

This article presents information about businesses and products in the news, including the deal that makes Kimberly-Clark's Huggies the official sponsor of the diapers, baby wipes and toiletries categories on the in-hospital satellite TV network. Ford has made its last Taurus automobile and closed the assembly plant in Hapeville, Georgia. Ford is trying to move away from the gas guzzling autos to more fuel-efficient cars. Wal-Mart plans to expand its $4 prescriptions to an additional 12 states.

The article focuses on marketing executive Erik Seidel, brand manager of the Scott line of paper products for Kimberly-Clark. Seidel's product management of Scott's brands of toilet tissue is discussed. He is credited with significant improvement in his company's marketing to Hispanic American consumers.

The article focuses on the marketing strategies of "Advertising Age" Marketing 100 award recipient and Kimberly-Clark marketing director Bruce Paynter for Kleenex Ultra tissue. Paynter emphasized on the softness of the product. Advertising supported the softness proposition in the first quarter 1995 campaign from the agency Foote, Cone & Belding.

A case study is presented of marketing to members of the baby boom generation, considering marketing of Depend brand adult diapers by the paper goods industry firm Kimberley-Clark Corp. Advertising presented by the company to counter the negative associations about aging baby boomers have with the product is examined.

The article examines marketing in China of Kotex brand tampons by the paper goods industry firm Kimberly-Clark. The company's use of an Internet advertising campaign featuring a young woman character to overcome social stigmas about the discussion of menstruation in public in that country is considered.

Reports that in 1998 Procter & Gamble Co. and Kimberly-Clark Corp. both came out with larger sized diapers and training pants for toddlers. How the age of toilet training has gotten older; Possible effects of working mothers and the designs on the diapers; Sizes of the new diaper/training pants; Comments from Dr. T. Berry Brazelton regarding toilet training of children.

Reports on the impact of the row between Proctor & Gamble and Kimberly Clark Corp. on Procter & Gamble's everyday low pricing (EDLP) strategy. Drypers Corp.'s reports of loss for the second quarter of 1995; Comparison on the unit sales of the three companies; P&G's denial on the abandonment of EDLP; Factors leading to the losses of Drypers.

The article examines marketing of Kotex brand sanitary pads by paper goods industry firm Kimberly-Clark Corp. Changes in the design of the product's packaging created by fashion designer Patricia Field and a product design contest for the pads in which Field will work with winners to redesign the product are discussed.

The article discusses an advertising campaign for Kimberly-Clark's Pull-Ups potty-training pants. The campaign, which was created by advertising agency JWT, revolves around "The Potty Dance," a song and dance routine. The campaign has television, print, and online elements, including a contest for toddlers.

The article reports on the effectiveness of an Internet advertisement for Huggies diapers, manufactured by Kimberly-Clark. The ad shows a father changing a baby's diaper and getting covered in urine. It then explains that Huggies diapers will never leak. The ad was created by ad agency JWT, New York, and has been effective because it shows diaper changing as it really is.

The article examines the commercial rivalry between the Huggies brand of disposable diapers made by Kimberly-Clark and the Pampers line made by Procter & Gamble. Kimberly-Clark has instituted an aggressive targeted marketing campaign for new and expectant mothers, signing an exclusive advertising agreement for video dial tone services of the Parents TV cable television network owned by Meredith Corp. Meredith also produces magazines sponsored by Huggies for expectant mothers.

The article discusses a television advertisement for Kimberly-Clark's Goodnites sleep pants. The television advertisement promotes the diapers as being a way that parents can spend more quality time with their children. The national television advertisement was created by the advertising agency JWT.

The article focuses on the career of advertising executive Tony Palmer, chief executive officer of Kimberly-Clark Corp. Palmer, marketer of brands such as Huggies diapers, Kleenex facial tissue, and Scott paper products, utilizes both traditional television advertising and alternative marketing techniques.

The article offers news briefs concerning issues in the marketing and advertising industry. Kimberly-Clark's paper towels label Viva is planning to run six-page print advertisements in June 2007 issues of the periodicals "Reader's Digest" and "Every Day and Rachael." A deal was struck between music label EMI Music, and web sites YouTube and its owner, Google, that will allow Youtube users access to audio and video content from the music label.

News briefs on the marketing industry are presented. Advertising executive Elizabeth Gage appeared at a conference of the Yellow Pages Association wearing a yellow dress covered with the telephone book's logo. Kimberly-Clark is considering whether to narrow the width of its toilet paper brands as has rival Procter and Gamble. A new multiplatform magazine, "Bloggers & Podcasters," is planned.

This section offers news briefs on the advertising industry as of January 13, 1997. BBDO Worldwide bested other agencies for the corporate advertising account of the oil company, Texaco. Nissan Motor Corp. will try to convince hundreds of employees to take early retirement or resign voluntarily from the company as part of the reorganization in sales, marketing and distribution. Kimberly-Clark Corp. will relaunch its Huggies Ultratim diapers.

Reports that the Procter & Gamble Co. (P&G) has pulled Pampers disposable diapers out of Australian and New Zealand markets last August 1994. Minimal share in the market; Competition with market leader Kimberly-Clark Corp.; Reasons for the withdrawal of P&G from the market; Mistakes in the marketing of the diapers by P&G; Importation of diapers.

Takes a look at the advertising cost of Kimberly-Clark's Huggies Little Swimmers disposable swimpants. Theme of the advertisement; Sales of the product; Rank of Procter and Gamble's Pampers.

Focuses on the marketing battle between disposable diaper manufacturers Procter & Gamble (P&G) and Kimberly-Clark. P&G's launching of Pampers Premium; Description of product; Marketing strategies.

Reports on the marketing plan of Kimberly-Clark Corp. to target older children who still have bed-wetting problems for its disposable diaper product `Huggies'. Television advertisements by agency Ogilvy & Mather; Direct mailing of coupons with bed-wetting information; Offer of a booklet on bed-wetting.

The article examines advertising campaigns for tampons produced by the companies Kimberly-Clark Corp. and Procter & Gamble Co. The use of comparative advertising in each campaign, which were created by the advertising agency Ogilvy & Mather for Kimberly-Clark and the agency Leo Burnett for Procter & Gamble, is discussed.

The article reports on the competition between Kimberly-Clark Corp. and Procter & Gamble Co. in the diaper category. The two companies are introducing a wave of disposable-diaper product improvements. A statement from Robert Thibault, president-childcare at Kimberly-Clark is presented. One-upping rivals with a better diaper-and persuading consumers to trade up to it via marketing-has become the primary growth vehicle in a U.S. market where the population of babies is growing only about 1% annually and price increases are hard to come by. INSET: Diaper innovations: The down and dirty.

Reports on the advertising campaigns being planned by Kimberly-Clark Corp. and Procter & Gamble Co. for their feminine hygiene products including tampons. Development of campaigns by Ogilvy & Mather Worldwide and D'Arcy Masius Benton & Bowles; Efforts to increase sales of products at both companies.

Reports on the launching of Kimberley-Clark's Kotex Natural Curved tampon with a national television and print campaign. Advertising theme created by Ogilvy & Mather; Staff changes at Kimberley-Clarke's category leader Tambrands.