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Paper towel usage in western countries ranges from 70 percent to 92 percent of all households, and the towels are a fixture in almost every kitchen. But in Taiwan, use of the product stands at just 42 percent after a decade of marketing campaigns. Following a period of flat growth, Kimberly-Clark was looking to boost paper towel usage in the average Taiwanese household, which still relies on fabric cloths to clean up spills and wipe kitchen surfaces, despite well-documented evidence on the bacterial dangers carried by dishcloths, including salmonella and other food poisoning illnesses. The company hired the marketing communication team at Golin/Harris Taiwan to create new motif designs for paper towels and to formulate an intensive media outreach campaign. In creating the marketing campaign, Kimberly-Clark and Golin/Harris established various objectives including a successful campaign to raise awareness in the media of the need for disposable kitchen towels during Ghost Month. Building on its success in Taiwan, Kimberly-Clark is now in discussions to roll out this program in Hong Kong and China. INSET: GHOST MONTH CUSTOMS DATE BACK THOUSANDS OF YEARS.

The article reports on an advertising campaign that was launched in 2009 by Kimberly-Clark Corp. to promote its Viva brand of paper towels. The campaign, which is featured on the Food Network and includes appearances from celebrity chef Sunny Anderson, is being shown on the television and on several web sites. "Food Network" magazine will also feature advertising recipe booklets which feature Viva Brand paper towels.

Reports on the development of a Web site by Procter & Gamble Co. which is dedicated solely to their product, Bounty paper towels. Details regarding the site which is aimed at customer service; Debate regarding specific sites and strategies that would link several brands together under one location; Interest of other companies in the use of specific Web sites.

The article presents the results of a poll of readers of the periodical "Advertising Age" to determine whether the cleaning supply mascot Mr. Clean of the brand Mr. Clean or the toilet paper mascot Mr. Whipple from personal hygiene brand Charmin was the favorite.

The article reports that consumer products manufacturer Procter & Gamble's Bounty paper towel brand begins a campaign focusing on the "clean" benefits of its products. Particular attention is given to a celebrity-supported campaign to make American classrooms more presentable. The campaign is titled "Make a Clean Difference."

Presents news briefs on product management in the U.S. as of May 2, 2005. Advertising agency responsible for the promotion of the Bounty Basic paper towel from Procter & Gamble; Promotion of Paul Sellers at Hyundai Motor; Sales promotion offered by Radisson Hotels & Resorts to its customers.

The article presents information on the expansion of package-goods manufacturer White Cloud into the facial tissue market. The moves bring White Cloud into categories estimated by VNU's ACNielsen Co. consumer panel to have sales of $850 million at Wal-Mart. Bigger still could be what industry executives and analysts expect could be a White Cloud move into laundry detergent and fabric softeners, an estimated $2 billion Wal-Mart category. With sales of $400 million to $500 million already in bath tissue, diapers and wet wipes, according to estimates by industry executives, White Cloud as a Wal-Mart brand has two to three times the sales it had when Procter & Gamble discontinued it as a toilet paper brand 10 years ago.

Discussed is a YouTube video released by consumer products provider Procter & Gamble (P&G) about their paper towel brand Bounty.

The article reports on an advertising campaign which has been launched by the Kimbery Clark Corp. The campaign is an attempt to gain recognition for the company's Viva paper towels and has been developed by Anthem Worldwide and MindShare, and will include stitching samples of the towels into June 2007 issues of "Reader's Digest and "Every Day With Rachael Ray". INSET: How to tell if your towel's a boy or girl.

The article focuses on marketing executive Brad Schwan, brand manager for Bounty brand paper towels for Procter & Gamble. Brand name paper towels customarily lose market share during recessions to generic or store brand towels, but in 2008, Bounty towels increased their share. Schwan attributes the increase to the product's high quality.

The article looks at the successful advertising practices of five brands. Bounty paper towels, Hyundai Motor America, Miller High Life beer, XBOX video game systems, and JetBlue airlines are all discussed. The author notes that cheap beer sells consistently well during recessions. The lowered price of XBOX consoles is mentioned.

The article discusses a marketing campaign for Procter & Gamble's (P&G) Bounty paper towels. The article reports that the campaign involved P&G inserting a free sample of Bounty towels into 400,000 April 2007 issues of the periodical "All You." The advertising agency responsible for the campaign was Saatich & Saatchi X.

The article examines DinnerTool.com, a Web site developed by Procter & Gamble Co. for Internet marketing. The Web site deals with cookery issues and contains features including a recipe database. Although Procter & Gamble produced almost no food products, the company plans to use the Web site to market its kitchen cleaning products such as paper towels.

Letters to the editor are presented in response to articles including "Mr Sorrell, Big Agencies Are Not Outpacing Smaller Rivals," published in the April 27, 2009 issue, "Obama Halves Chrysler's Planned Marketing Budget," published in the May 11, 2009 issue, and "Brawny and Bounty in Legal Squabble Over Paper Towel Patterns," posted on the publication's Web site on May 12, 2009.