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The article reports on an online campaign to be launched by Kimberly-Clark for its Cottonelle toilet paper. Its is aimed at making consumers link Cottonelle and travel. The campaign which was developed by JWT will ask consumers to suggest a U.S. destination for the brand's Labrador retriever puppy to visit. Stuart Schneider, assistant marketing director for the firm, cited the role of search engine marketing in driving the traffic to its Web site.

The article discusses how Procter & Gamble is planning to spend an estimated $86 million to drive consumer awareness and sales of Charmin, which is already one of the top-selling toilet papers in the U.S. and is one of the company's 23 billion-dollar brands. The effort will include television advertisements, internet and experiential marketing, which will support new product lines and packaging.

The article presents information on the Internet advertisements of Evercare Co.'s Brawny paper towels. The advertisements have been executed by Fallon Co. In 2001, Fallon revolutionized the Internet space with its BMW Films series "The Hire." Five years later, the agency is back with a new Internet series "Webisodes." The writers and producers manage to get past the stereotypes to the basic, poignant humanity that makes these 9- to 12-minute episodes compelling. The print advertisements look like training manuals done as wood cuts.

Considers the threat posed by the Internet to newspaper classified advertising. Revenue growth in classified advertising in 1998; Newspaper Association of America's plan to introduce a brand mark that member papers may use when publishing ads online; Increase in the online presence of newspapers.

The article reports on the advertisement spending of consumer magazines. According to the author, advertisers will be negatively affected by the automotive industry and positively by the pharmaceutical industry. Marketing research companies Zenith Optimedia Group, Veronis Suhler Stevenson LLC, and PricewaterhouseCoopers LLP all project different advertising growth rates. While the publishers have been affected by the failures of several titles, the internet is expected to increase purchases.

The article reports that newspaper web sites account for half on online video advertising sales, more than double that of television stations' web sites. Though newspaper typically have dedicated digital sales executives, most television stations have to use existing staff with some digital expertise to manage their sites and other new media initiatives. Comments from Frank Comerford, president and general manager for WNBC-TV in New York, are presented.

The article reports that online job placement company Careerbuilder.com has launched the website poopeelpound.com, which encourages users to pit the brand's monkey mascots in a version of the game "rock, paper, scissors." The site is part of Cbcampus.com, which focuses of college students and recent graduates. The article discusses details of the advertising campaign to support the website.

Reports on the launch of an interactive advertisement created by Thinking Media for Procter and Gamble's paper towel product.

In this article the author expresses his opinions about small, community newspapers following his having been hired by one in Maine. He is of the opinion that such papers have more impact as print editions rather than as Internet sites. He states that community newspapers are a mismanaged, poorly written, but undervalued resource.

The article provides news briefs from the advertising industry in the United States. Automaker Nissan North America plans to expand its Web advertising initiatives across Microsoft's online properties. Web portal Yahoo! is partnering with U.S. newspapers to provide search and ad technology to the newspapers' websites. Toyota Material Handling is teaming up with the Arbor Day Foundation to plant a tree for each 8-Series Lift Truck that it sells.

This article highlights the findings of the 2005 Media Engagement Study in the U.S. which found that newspaper readers are more engaged than consumers of other media, and consider papers a top source for trusted and comprehensive news and information. Since newspapers have such a trusted voice, consumers believe newspaper advertising is more credible than advertisements in magazines, on the radio or the Internet. Consumers believed newspaper advertising was the most reliable and most influential on buying decisions, while radio advertising had the least impact.

Reports on the selection of interactive agency Four Points Digital LLC to create an online advertising campaign for Sparks.com, an online store for traditional paper greeting cards. Target audience of the campaign; Four Points' plan to develop rich media banner advertisements; Reorganization of the creative department of Four Points into three divisions.

The article reports that a study conducted by the American Association of Advertising Agencies (4A) found that Internet advertising is more expensive to produce than traditional advertising in other mass media, a finding that contradicts conventional assumptions within the industry. The study found that Internet advertising is far more labor intensive to create than other forms of advertising, leading to higher costs.

Reports on the launch of interactive advertisements created by Thinking Media of New York for Procter & Gamble's Bounty paper towels. Plans for running the advertisements on the Internet; Target demographics.

The article, part of a special advertising section, considers so-called real time bidding (RTB) for Internet advertising in which media buying services and advertisers purchase Internet advertising in an auction format conducted almost simultaneously with the advertising's presentation. Advances in research on rate of return on Internet advertising making this format feasible are discussed.

Explains why the newspaper publishing industry is considered a viable competitor by Internet-based companies when it comes to national advertising in the United States. Technology used by newspaper publishers; Circulation of newspapers; Population reached by newspapers; Absorption of advertising messages by readers.

Reports on the preference of consumer for traditional direct marketing over e-mail or the Internet. Results of a study conducted by Pitney Bowes.

Reports developments related to Internet advertising in the United States. Sponsorships for TV Guide Awards; Partnership of Ask Jeeves and CoolBoard to enhance online information services; Joint venture between Concierge.com and Icruise.com to provide cruise booking services.

Interviews Shelby Bonnie, chief executive officer of CNet Inc. Company background; Understanding people need to have about advertising and the technology industry; Low level of advertising done by computer companies over the Internet; Importance of advertising content and format in gaining visitors to Web sites.

Focuses on media agency Real Media Incorporated. Company clients; Statement from company president Dave Morgan; Company's Internet advertising business; Use of the Open Ad Stream software for Real Media's Internet line.

Focuses on the proliferation of online advertising agencies in the United States. Emergence of consolidation trend among local online business directory providers; Possibilities of an oversaturation of the industry; Rundown on the companies launching an online advertising business. INSET: Bye, bye bigbook... by B.W..

Focuses on the challenges faced by advertising clients using the World Wide Web. Reliance on human labor at the end of the advertising trail; Excessive limitation of creative option; Issue on fault comparisons for alternatives.

As Peter Kalmus sees it, the advertising and public relations industries have been a primary arena for climate communication for decades. Normalizing civil disobedience Still, the Climate Ad Project isn't the first to attempt to use ad campaigns to educate the public on climate science. "Well-produced advertisements shared on social media among existing climate activists could help change the narrative among activists about how they view direct action and civil disobedience", Karpf said. [Extracted from the article]

The article discusses nonhuman Internet traffic that can be sold to advertisers, focusing on companies that have been identified by Internet advertising industry personnel as potential distributors of non-human traffic. According to the article, companies identified as of June 2013 include AdOn Network, Jema Media, and BlueLink Marketing.

Explores the value of on-line media based on users and user characteristics. Monitoring of World Wide Web advertisements through logging-in of user; Comparison of Internet advertising to traditional media buying; Average click-through rates; Cost savings.

Several letters to the editor are presented in response to articles published on adweek.com including one about the relevancy of print advertising, one about research on the hiring of minority employees, and one about advertising through text messages.

News briefs on advertising are presented. Actor Brad Pitt appears in television advertising for the Japanese bank Softbank. Microsoft Corp. suffered a public relations problem relating to its digital alteration of a photograph on one of the company's Web sites. Internet advertising for the motion picture remake "Halloween 2" contains well-known characters from television advertising.

Several letters to the editor are presented in response to articles in previous issues including "Burger King's 'Double Whopper,'" "Domino's President Issues Video Apology," and "Digital Shops Embrace Cheap Chic."

The article reports on the effectiveness of an Internet advertisement for Huggies diapers, manufactured by Kimberly-Clark. The ad shows a father changing a baby's diaper and getting covered in urine. It then explains that Huggies diapers will never leak. The ad was created by ad agency JWT, New York, and has been effective because it shows diaper changing as it really is.

The article examines employee recruitment by advertising agencies. Efforts by agencies to attract employees with the skills needed to create Internet advertising and experience with digital media are discussed, particularly the competition for such employees with high technology industries firms. A lack of persons combining technological skills with the creative ability required in advertising is noted.

The article discusses how Target received unwanted publicity when a newspaper reported that the retailer encouraged its core of "cool kids" fans called Target Rounders to talk up the retailer on the online social networking web site Facebook when Target started a Facebook page in October 2007. According to one of the Target Rounders the company requested that they not mention in blogs that they are connected to Target, but still promote the company.

The article presents the opinion of two marketing executives who comment on whether television advertising is still the primary focus of the advertising industry. Andreas Ostermayr, senior vice president of marketing at Dannon Co., asserts that television is still the most important media for reaching the most people in the U.S. Lisa Klauser, a marketing executive at Unilever U.S., states that the internet is becoming the most important way to reach consumers.

The article presents a profile of advertising executive Jonathan Nelson, head of digital operations for the advertising agency holding company Omnicom. Nelson's role as a pioneer entrepreneur in the field of Internet advertising in the 1990s as founder of the company Organic Online is discussed. Nelson states that a limit on the financial potential of Internet advertising is the innate conservatism of advertising agencies as businesses.

The article reports that newspapers will achieve only modest advertising growth in 2007 as circulation woes continue, although the same online phenomenon sapping readership should boost revenue from Web advertising. According to PricewaterhouseCoopers LLP, newspaper Web site advertising will more than triple over the next five years, generating 45 percent of the growth in total newspaper advertising.

The article focuses on "National Geographic" magazine, particularly that the its web site, NationalGeographic.com, is the AdweekMedia Magazine Web Site of the Year. The article discusses what contributes to the sites popularity, including content sharing, photography, advertising opportunities, and online networking on social media networks. INSET: True believers.

The article, part of a series of articles about email advertising, discusses ways in which companies can use email advertising to maximize profits while spending less on advertising. It is important to have measurable goals for email marketing in order to evaluate effectiveness. Gardening company Scotts Co. LLC maintains its customers by using an email database for its subscribers. INSET: TRACKING CAMPAIGN RESULTS.

Shoptalk admires MoveOn.org for its organizational pluck and the creativity of its "Bush in 30 Seconds" online advertisement contest. And the liberal political-advocacy group throws a pretty good party, too. At last Monday's event at New York's Hammerstein Ballroom, Charlie Fisher, a creative director from Denver who works at Leo Burnett in Copenhagen, was named the" Bush in 30 Seconds" winner. The latter was a curious choice, as Axl Rose is not exactly seen as a beacon of all that is bright, hopeful and true about the U.S.

This section presents marketing updates from the U.S. and worldwide as of March 2006. Unilever is launching tasteyoulove.com, a Web site where consumers can interact with I Can't Believe It's Not Butter spokesman Fabio. The developer of the site was Byte Interactive. UBS launched a global campaign which expands the You & Us platform. This platform supported the financial firm's relationship-centric attitude toward clients. The effort, via Publicis Groupe, included television, print and outdoor advertisements, plus interactive kiosks in airports.

Focuses on the playerless video advertisement of the newspaper Chicago Sun Times Web site in New York City. Development of the advertisement by Klipmart Corp.; Requirements to view the commercial; Design of the advertisement.

Reveals the preference of consumers towards direct mail marketing over Internet and e-mail marketing campaigns. Information on the study conducted by the Pitney Bowes company in the United States.

Covers information on advertising in the United States as of October 2, 2000. Details on the television commercials congratulating athlete Stacy Dragila; Effort made by Quinn Emanuel Urquhart Oliver & Hedges to emphasize the idea that business is war; Description of an Internet advertising geared for journalists and technology marketers.

Reports on the use of Internet advertising by business enterprises in the U.S. Spendings of companies for Internet advertising; Details on the results of studies concerning Internet advertising; Statement from Joseph Jaffe, a marketing consultant who works for MSN and the Online Publishers Association.

Interviews Frank Cutitta, senior vice president of International Data Group, Dan Ramella, president of Penton Media, Britton Jones, president of Business Journals Inc. and Stephen J. Schwartz, group vice president of Chemical Week Associates about the ways for managing a business-to-business company. Changes that happened in the business of advertising; Ways for creating a successful brand online and offline; How the Internet help companies cut their costs. INSETS: Nails;Roadstar.

Interviews Jonathan Nelson of Organic, G.M. O'Connell of Modem Media.Poppe Tyson, Chan Suh of Agency.com and Tim Smith of Red Sky Interactive, regarding the web interactive advertising industry. Role of interactive advertising; Comparison between interactive advertising agencies and the traditional advertising agencies; Views on the Internet as a mass medium; Views on banner advertising.

Interviews John Wren, chief executive officer of Omnicom, about his investments in online companies. Purpose of Wren for investing in interactive agencies; Criteria used by Wren in selecting companies to invest; Promising benefits of online companies.

Deals with the integrated-media needs of advertisers and its impact on the mass media industry of the United States. Role of Ford Motor Co.'s decision to offer Internet advertising in the merger plans between Viacom and CBS; Steps taken by Meredith Corporation Publishing Group to accomodate multiplatform advertisement sales; Some of the major television networks moving towards offering cable, Internet and outdoor advertising options. INSET: One merger does not a cross-buy make, by Alan Gottesman.

Focuses on USWeb Corp.'s plan to target medium to large-sized businesses with Web site needs in its national $1.5 million print and on-line advertising campaign. Background on the campaign created by BBDO West for USWeb slated for an October 14, 1996 release; Publications where the ads are slated to appear.

Focuses on the use of the Internet by advertising agencies as a new medium. Comments from industry veterans; Application of client management principles to the new media; Importance of a good strategy or positioning for the client; World Wide Web as a distribution channel; Efforts to make the potential of the Web apparent to clients.

Focuses on developments regarding Internet advertising in the United States as of August 24, 1998. Includes Radio Shack's search for media shops to handle its interactive media buying business; `Jane' magazine's launching of a Web presence by September 1998; Imagine Radio's relaunching of its Web site.

Enumerates several advertising agencies and interactive services that have used the World Wide Web system. Includes spread of new-media message around the world by CKS Group; Use of network resources by Jupiter Communications in delivering well-informed interpretation of trends and developments in the on-line area; Growth of Modem Media in multimedia.