1. Cottonelle Puts on the Dog.
- Author
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von Hoffman, Constantine
- Subjects
- *
INTERNET advertising , *TOILET paper , *LABRADOR retriever , *SEARCH engines - Abstract
The article reports on an online campaign to be launched by Kimberly-Clark for its Cottonelle toilet paper. Its is aimed at making consumers link Cottonelle and travel. The campaign which was developed by JWT will ask consumers to suggest a U.S. destination for the brand's Labrador retriever puppy to visit. Stuart Schneider, assistant marketing director for the firm, cited the role of search engine marketing in driving the traffic to its Web site.
- Published
- 2006