1. BERLO'S COMMUNICATION PROCESS MODEL AS APPLIED TO THE BEHAVIORAL THEORIES OF MASLOW, HERZBERG, AND McGREGOR.
- Author
-
Stead, Betty Anne
- Subjects
COMMUNICATION in personnel management ,ORGANIZATIONAL communication ,BERLO'S SMCR model (Communication) ,HIERARCHY of needs theory (Psychology) ,COMMUNICATION in management ,EMPLOYEE motivation ,EMPLOYEE attitudes ,PROBLEM employees ,BUSINESS communication ,COMMUNICATION models ,PSYCHOLOGY ,MOTIVATION (Psychology) - Abstract
The article discusses Berlo's model of communication and applies it to behavioral theories of Maslow, Herzberg, and McGregor. Berlo's model of communication is outlined into six stages: the communications source, the encoding of the message, the message, the delivery method of the message, the decoding of the message, and the message receiver. According to Maslow's Hierarchy of Needs, once lower-level needs have been satisfied, they become ineffective as a motivator and higher needs take over. The author illustrates this idea with a situation of an employer with problem employees whose lower-level needs have been met. She also applies this situation to Herzberg's "Motivators and Maintenance Needs" and McGregor's Theory X and Theory Y.
- Published
- 1972
- Full Text
- View/download PDF