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The article focuses on the importance of successful rebranding in the Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) industry, highlighting partnering with PR agencies for guidance, reasons for rebranding, and best practices during the rebranding process. Topiccs include case studies of Southern Trust Home Services and Peterman Brothers, emphasizing the need for clear communication and audience research.

The article discusses the rise in the usage and challenges for designing shrink sleeve labels. Topics discussed include added value and strength to the products's total packaging system and lightweight of the containers, rebranding as a strategy for increasing profits of the product label industry and use of 3d printing technology to shrink the labels.

The article offers news briefs related to engineering and quality inspection. Topics discussed include the agreement signed by connector manufacturer LEMO USA with Luscombe Engineering, the 19the Annual Conference and Exhibition to be hosted by the European Society for Precision Engineering and Nanotechnology in Bilbao, Spain from June 3-7, 2019, and the change of company name by Automated Precision Inc. to API.

The article offers information on rebranding of Warrell Corp. to Warrell Creations to reflect in contract manufacturing. Topics discussed include contribution of Warrell Corp. to the confectionery industry; Matt Caiazza reached top role in the company with Warrell's legacy of family leadership; and experience of confectionery and snack industries in having unique relationship contract manufacturers to have with their customers.

The article discusses the growth of offerings and operation sizes in chocolate local business in Saint Louis, Missouri. Topics mentioned include the rebranding of Bittersweet Artisan Truffle to Bittersweet Kitchen owned by Audrey Scherrer, the Kakao Chocolate retail stores owned by Brian Pelletier, and the chocolate bar offerings of Chocolate Chocolate Chocolate Co. (CCC) founded by Dan Abel and Rosalie Abel in 1981.

The article focuses on initiation of the Non-GMO Project Verified conventional milk production program by Clover Sonoma under administration of president Marcus Benedetti. Topics discussed include introduction of the Clover Promise of Excellence as quality standards for sustainable agriculture with prevention of recombinant bovine somatotropin (rBST); rebranding of the firm with production of conventional milk; and consideration of higher cost structure as challenge for the firm by Benedetti.

The article reports that Superior Holding Inc. has integrated its English Boiler LLC subsidiary based in Richmond, Virginia into Hutchinson, Kansas-based Superior Boiler and announces that English Boiler will now operate under the Superior Boiler brand.

The article discusses the rebranding of marshmallow packaging labels. Topics discussed include contract given to Brandon Consultants (Company) to develop the new identity aand packagingdesign for the brand, use of deconstructed stripes of the American flag as the foundation of the design and addition of campfire logo.

The article discusses factors to be considered by casinos to help achieve a successful rebranding. It explains the importance of aligning the rebranding with the long-term goals and overall strategy of the business. It suggests questions to ask in a customer survey to help understand the brand from both an internal and external perspective. It also describes ways of garnering feedback on the suggested graphics and logos.

The article suggests ways for modernizing the brand of a casino. Steps include modernizing the logo to match with the changing standards and trends of the day, adding messages and making it suitable for digital channels; example of the rebranding of the food brand Dunkin' Donuts; and aligning the logo brand vision with consumer shifts.

The article offers information related to beverage industry. Topics discussed include the start of export of the Stoli Cucumber vodka by Stoli Group USA LLC in late April 2018, the new formulation and bottle design for the Shaka Tea, and the debut of the Alove aloe vera yogurts by Morinaga Nutritional Foods Inc. (MNF) at the Natural Products Expo West.

The article discusses the redesign of private label brands to gain continued popularity to the masses. Kantar Retail predicts that private label sales will outperform the national brands due to the behaviors of millennial shoppers and consumers who seek healthier and organic products at lower costs. Voicebox creative director Jacques Rossouw reveals that the private label of Smart & Final Stores needs to create a consistent packaging that can communicate the brand value to its core customers.

The article reports that U.S. luxury vinyl tile (LVT) flooring solutions provider Metroflor has streamlined and rebranded its portfolio of LVT brands under the umbrella tagline "The LVT Specialists" to focus on five core brands Metroflor LVT, Konecto, Engage, Engage Genesis and Artistek.

The article announces the employment of Carl Schander as application engineer for heating conductor Heatex America, discusses the release of the MovinCool 2016 product catalog from automotive supplier Denso Corp. and reports on change in name of Nalco to Nalco Water of energy company Ecolab Inc.

The article reports on the move of global silica provider Evonik Industries AG to redesign the brand profile of its silica portfolio following the acquisition of the silica business of JM Huber in September 2017.

The article offers news briefs of food processing equipment suppliers as of October 2017. Topics discussed include introduction of rebranding initiative by Spiroflow with designing contemporary new logo; development of new website by Birko with provision of detailed product information along with an improved navigation conditions; and association of Combi Packaging Systems in provision of replacement parts for 3M products such as case sealers.

The article focuses on the launches of several packaging design by brands. It mentions Double Cola Co. has launched a rebranding and new package design for SKI, a citrus soft drink with real fruit and a kick of caffeine, Hobgoblin, leading beer brands, now available in a 5-liter Ardagh Group and Merrick Pet Care recently introduced its new Fresh Kisses dental treats for dogs in pouches created by Takigawa Corp. America.

The article discusses the rebranding of the packaging of energy bar company Tahoe Trail Bar. Topics covered include the growth of the company according to Wes King, owner and chief executive officer (CEO) of Tahoe Trail, comments from Simon Thorneycroft, founder and CEO of Perspective: Branding, on their goal for the rebranding of Tahoe Trail, and the result of the rebranding/packaging redesign.

The article reports on the move of security alarm dealer Monitronics International Inc. to rebrand under the new name, MONI Smart Security. The company is also enhancing its dealer model by directly selling to customers. Senior vice president Bruce Mungiguerra asserts that dealers will also help with routine services for customers.

The article reports that analysis services Evans Analytical Group LLC has rebranded itself as EAG Laboratories and states that EAG Laboratories will leverage scientific talent in its locations in the U.S. and Europe and presents the views of president of EAG Laboratories Siddhartha Kadia.

The article discusses the business condition of the energy drinks industry in the U.S. It highlights the significance of natural ingredients on meeting the demands of consumers and mentions the rebranding made by Runa LLC to its Clean Energy drinks. It states that young men favored more energy drinks which comprise an estimated 15.5 million consumers.

The article reports on the name change and rebranding of Virginia-based engineering consulting firm CxAnalytics LLC as Five Nines Co. LLC to reflect its significant growth and approach to building commissioning and engineering as of December 2018.

The article offers information on topics related to heating, ventilation, and air conditioning (HVAC) industry. Topics mentioned include the contribution of the Luxaire Heating and Air Conditioning to fundraising event Milwaukee Walk For Wishes, the development of high technology training room by New Flat Rate, services provider to HVAC contractors, and the rebranding of English Boiler LLC into Superior Boiler.

The article announces that integrated design firm SmithGroup has changed its name to SmithGroupJJR as part of its rebranding strategy.

The article focuses on the decision of Punch'd Energy to rebrand its packaging with Inland Packaging after their flagship product, the all-natural Punch’d Gummies, did not convey the company as a legitimate brand. The target of the product for on-the-go-mothers is mentioned. The effort of Inland to redesign the original single-serve package as a pouch to make it easier to handle is cited.

The article announces that Roll-2-Roll Technologies LLC has launched a revamped website and new logo as part of their rebranding strategy.

An interview with Cindy Hall, chief executive officer (CEO) of the Forté decorative plumbing and hardware buying group is presented. When asked about her plan for 2017-2018, she talks about her priorities being the construction of a state-of-the-art website and rebranding. She also discusses how the company would facilitate conversations between the vendors and the members thus presenting good business opportunities for both.

The article focuses on the launch of a new logo by Germantown, Wisconsin-based Gehl Foods for its cheese sauces sold in foodservice outlets and mentions views of company's director of marketing and product management Sue Bietsch, on the same.

The author discusses how health and food has become interchangeable in 2017 and examines its impact on U.S. consumers. Topics covered include how consumers are looking for more personalized healthcare solutions, the wave of food companies such as Nestlé rebranding as health and wellness companies, and the emergence of consumers as more empowered to take charge of their own lives.

The article announces that security alarm monitoring company MONI or Monitronics International, a subsidiary Ascent Capital Group Inc., has won the Gold MarCom Award for its rebranding campaign.

The article discusses how the American Supply Association (ASA) has been successful in providing opportunities fir upper level management, owners and leaders in the industry. Topics discussed include challenge faced by ASA about how to bring networking and educational opportunities to departments within member's business, restructure, rebrand and retool of ASA's networking council, and how the Chief Financial Officer (CFO) Council has rebranded.

The article offers food and beverage packaging news briefs in the U.S. as of July 2016 including the company rebrand efforts of Davidson's Organic Teas featuring redesigned packaging, the Pick Your Pepper campaign of Dr. Pepper Co. and the release of the annual Freedom Bottle from RumChata.

The article reports on the rebranding of MacDermid Printing Solutions and MacDermid Performance Solutions, with the launch of MacDermid Graphic Solutions which is aimed at reflecting the companies' continued innovation in packaging.

The article focuses on the rebrandig of both messaging and packaging by Body Glide to help it remain on top. According to Bill Sternoff, chief executive officer (CEO) of Body Glide, giving prominence on the packaging, the new design seeks to maximize the brand name and customers are able to easily distinguish each formula through vibrant colors.