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Byline: George Weykamp Two studies released last week offer clues as to why people are -- and are not -- purchasing electric vehicles in 2022. A J.D. Power study surveyed [...]

IntelliQuest has conducted the Computer Industry Media Study (CIMS) to determine product demand in the computer industry. Its massive scope ranges from business-purchase influencers to home users. It also covers readership of computer publications in both its home and business influencers study. CIMS has further discovered that over 10% of the total US population aged 17 and above, are involved in purchasing computers for businesses.

Adams Co.'s Business Computing Segmentation Study, Simmons Market Research Bureau's CompPro Study and Adams' Electronics Market Tracking 'Top 200' Study offer wider coverage of smaller sectors. The first study focuses on the reading and buying habits of about 3 million 'primary computer decisionmakers,' the second study dwells on the buying and reading habits of about 800,000 computer experts of medium- to large-size groups, and the third study focuses on the habits of about 600,00 electronics experts.

Business-to-business marketers can measure the effectiveness of their advertising campaign without resorting to costly marketing research. First, marketers should set realistic advertising goals. They should focus on increasing brand awareness, preference and comprehension and generate valid inquiries. Surveys should then be conducted before and after the campaign to determine the effectiveness of the ad in creating brand awareness.