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2. Investigating customers’ system justifying responses: application of system justification theory

Author

Tiffany S. Legendre and Seonjeong (Ally) Lee

Subjects
Extant taxon, Management of Technology and Innovation, Strategy and Management, 0502 economics and business, 05 social sciences, 050211 marketing, Positive economics, Psychology, System justification
Abstract

Brand failures are detrimental for the business success. However, the extant literature has not yet investigated in what situation a brand failure can be perceived more negatively than has ...

Published
2019
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