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The article focuses on how Customer Relationship Management (CRM) solutions are essential for addressing challenges faced by utilities, such as poor customer satisfaction, regulatory restrictions, and complex infrastructure. Topics discussed include the need for personalized customer experiences, the importance of modernizing operations with CRM tools, and the role of CRM in enhancing marketing, sales, and customer service strategies in the utilities sector.

The article focuses on market research company Forrester's urging for business-to-business (B2B) sellers to adopt an electronic-commerce (e-commerce) approach to better align with the expectations of modern buyers. Topics include the necessity for B2B sellers to offer self-service and personalized buying capabilities, the importance of customer-centricity in crafting e-commerce strategies, and the advice provided by Forrester for businesses looking to transition to an e-commerce model.

The article discusses the benefits of personalization, which include lower acquisition costs, increase in revenues, and more efficiency of marketing spend. Also discussed are the role of technology in delivering personalized experiences at scale, the obstacles in personalization efforts, the difference between the business-to-business and business-to-consumer space in terms of the approaches to personalization.

The article offers information for marketers and sales executives in the U.S. on how to successfully gain benefits from mobile marketing. It discusses the use of apps for email, messaging, and social media for mobile marketing campaign as well as several basic types of notifications and ways of connecting with consumers via mobile device.

The article explores on the effect of content marketing and return on investment (ROI) to the marketing efforts in businesses. It highlights the significant of creating quality for brand awareness and lead generation. Also emphasized is the challenges and opportunities that content marketing faced in the business sector.

The article explores on the issues related to programmatic and creative agencies in branding and marketing efforts. It highlights the concept in companies for assistance in leveraging the ability to help boost outcomes and save money. Information about a research concerning the acquisition experience of large advertising companies, is also given.

The article discusses the trends of live video streaming, which differ from the contents, such as business-to-business (B2B), business-to-consumer (B2C), and social media platforms. It mentions the effort of Facebook in dealing with the bad side of social media live video streaming. It also mentions the statement from Twitter spokesperson Ian Plunkett in May 2016 regarding the matter.

The article highlights several value elements affecting on company performance as of Bain & Company report. It mentions business-to-business (B2B) customer values including table stakes values like ethical standards, functional value involves economic factors, and inspirational values like hope, and social responsibility; categories of business-to-consumer elements that include emotional element, functional element, and social impact element; and focuses customer relationship management.

The article discusses the need for business-to-business (B2B) companies to evolve their go-to-market strategies by adopting proven business to consumer (B2C) principles. Topics discussed include the growth of B2B e-commerce, factors that are exacerbating the quality gap between B2B e-commerce and B2C e-commerce and B2C elements that B2B companies must adopt to be competitive.

The article forecasts the growth of business-to-business (B2B) electronic commerce (e-commerce) market to 1.2 trillion dollars, according to a report by research firm Forrester. Topics include a statement from Forrester principal analyst Andy Hoar about the significant channel shift by consumers, Hoar's comparison of the size of B2B e-commerce to business-to-consumer e-commerce, and consumer preferences for researching and buying online as the significant contributor to B2B e-commerce growth.

The article discusses the changes created by analytics and machine learning on electronic commerce (e-commerce) and customer relationship management (CRM) systems. Topics discussed include the e-commerce to become the CRM for the business-to-consumer (B2C) business process, Oracle's Adaptive Intelligent Apps and Salesforce.com's Salesforce Commerce Cloud which incorporate brick-and-mortar stores into the retail experience.

The article examines the outlook for artificial intelligence (AI) in the business to business (B2B) and business to consumers (B2C) spaces. Topics discussed include the role of repository security in the slow growth of AI in the B2C versus the B2B spaces. Also mentioned is the role of machine learning and natural language processing in the growth of AI applications in business.

The article presents a profile of Vikram Somaya, General Manager of WeatherFX, a division of The Weather Co. weather forecasting company that uses Big Data such as weather analytics, weather triggering , and dynamic messaging to connect businesses to consumers as of May 2014. Topics include the weather website Weather.com, WeatherFX's data on customer behavior, and The Weather Co.'s business-to-business (B2B) services.

An interview with author Theresa Cramer, is presented. She discusses the distinction between content marketing and traditional marketing of the businesses. She states that the companies should be mindful when hiring journalists for business marketing. She cites the concept of content marketing strategy for business development.

The article focuses on the data management and marketing tool of American hospitality company Xanterra Parks and Resorts Inc. Information about the company's various properties and vacation spots in the U.S. including Yellowstone National Park, the Grand Canyon, and Mount Rushmore, is provided. An overview on the company's revenue generated from its vacation spots, is also mentioned.

The article presents an interview with Dwayne Spradlin, president of Austin, Texas-based Hoover's Inc., about the services offered by the company. The last 10 years or so have revolved around the value of the Internet as a distribution channel for information and the transformative power that can have. In a time when information should be democratizing but instead has grown to be almost overwhelming, a company like Hoover's is working to make relevant the plethora of content. Spradlin looks at the search engines and companies that provide information to consumers, whether in the business to consumer or business to business space, and they are contributing to the noise. With My Hoover's, there is the ability to customize the information to be subscribed to--and this will continue to evolve. There are three areas where consumers will see innovation in the coming years. First, there will be more content, both deeper and broader. The second area is productivity tools. My Hoover's is an example of this. Third, the company is building a scalable platform that works for all constituent markets. Hoover's will focus on small and medium businesses and the enterprise space.

The article focuses on the emergence of online influencers marketing in the business- to-consumer (B2C) and business-to-business (B2C) transactions. It mentions use of social networking services such as YouTube and LinkedIn by the influencers to build awareness about a product of a company. It suggests for finding online influencer able to develop a beneficial relationship.

An interview with author Linda Popky is presented. When asked how marketers overcome the noise in marketing, she states that the challenge is not about content distribution or campaign reach but on getting heard. Popky shares her advice for achieving a strategic advantage. She also talks about Dynamic Market Leverage Factors with the demands of digital content generation and examples of brands that are marketing above the noise.

The article offers some tips for organizations on how to achieve superior performance in the midst of increasing customer expectations. It recommends to focus on long-term investments than short-term financial planning and implement end-to-end business strategy. It also suggests to practice engineering-inspired discipline in the organization and motivate members to do their part and ensure productivity.

The article reports on the insights of research analysts about the trend of consumer buying experience as of 2013. Ray Wang of Constellation Research Inc. says that the challenge in meeting customer expectations goes beyond the categories of business-to-business (B2B) and business-to-consumer (B2C). Sucharita Mulpuru of Forrester Research Inc. notes the influence of electronic commerce firm Amazon.com Inc. in various businesses from physical to digital goods.

The article discusses a different aspect of e-commerce which supported by a confluence of technologies including mobile technology, e-commerce software and the Internet. It indicates a change in online buying expectations for business-to-business (B2B) and business-to-consumer (B2C) transactions with the use of integrated technology platform. Specific solutions include the use of enterprise resource planning (ERP), financial systems, and platforms capable of information management and sharing.

The article focuses on issues related to online content. AOL, Inc. has launched m.aol.com, a mobile portal designed for smartphone users. ModusLink Global Solutions has developed the Entitled Management Solutions to support the growing trend to business-to-consumer organizations offering digital content. A new feature to the ScienceDirect database of Elsevier has been released to improve the usefulness of scientific chemistry content.

Several charts are presented that show data on the use of social networking sites, including U.S. Facebook audience growth by age and gender as of January 2010, the social networking sites on which North American business-to-business (B2B) and business-to-consumer (B2C) companies manage profiles and locations and situations where Twitter users have accessed social media.

The article presents a special report on generational spending. The report tries to help define the mind-set of the different group and to get a sense of the collective worldview of the members in each generation. The intent helps marketers and strategists come to grips with the notion that between the extremes of a many-to-many and a one-to-one model, there resides a some-to-some gray area that needs to be addressed.

This article explores the use of knowledge management (KM) in the branding efforts of business-to-consumer companies. The emergence of new media channels and expanded service and loyalty initiatives have an effect on a company's risk of exposure. The pitfalls of using Web self-service initiatives are discussed, as well as the key features of Astute Solutions' RealDialog™ KM solution.

The article provides information on the approaches used by the author when producing event videos and scripted corporate videos in the U.S. The author discusses the mindset he employs when switching between the two markets. The concept of the proactive and reactive mindset is discussed. Several factors needed to be considered in the marketing and planning of corporate video production is discussed.