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Binghamton University Libraries implemented an IM reference service using the Trillian client to monitor multiple IM accounts at two distinct reference service points. This paper addresses the process and practical considerations of implementing the service including selection of the appropriate software, creation of IM accounts for each service, development of a staffing schedule, and training of reference staff. Also included is an outline of future plans for improving IM services for students and academic library users. [ABSTRACT FROM AUTHOR]

Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. [ABSTRACT FROM AUTHOR]

In the Lucy Scribner Library at Skidmore College, we have produced 11 different postcards to promote services and collections. We have discovered the advantages as well as the limitations of using postcards as marketing/instructional/informational tools. There have also been some practical lessons to be learned along the way. [ABSTRACT FROM AUTHOR]

Edward G. Miner Library, the health sciences library at the University of Rochester Medical Center, is reaching out beyond its usual user group to improve health knowledge of members of six inner-city African-American churches and one community center. With the Congregation Healthy Heart Action Partnership (CHHAP) and the Rochester Public Library as partners, and with funding from the National Library of Medicine, Miner is providing Internet access at the churches and training church and community members to use reliable health Web sites such as MedlinePlus. A train-the-trainer approach and follow-up meetings empower church members to carry the information to others. In addition to trainees learning about reliable health Web resources and Rochester Public Library's health resources, new relationships between libraries and churches have resulted. It is hoped that this program will help reduce health disparities between Rochester's inner-city minorities and residents of the surrounding suburbs. [ABSTRACT FROM AUTHOR]