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10 results on '"Tabloid newspapers -- Marketing"'

1. Hotline: News International continues 10p promotion of The Sun

Subjects
News International Ltd. -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

News International will continue its 10p price promotion of The Sun in Scotland, which has already helped the red-top add an extra 28,000 copies to its daily circulation. Mike Anderson, [...]

Published
2006

2. Should the News of the World revamp its image?

Author

Reid, Alasdair

Subjects
Target marketing -- Management, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Since the arrival of its new editor, there have been hints of a change in direction at the News of the World. Now a total revamp is planned. But how [...]

Published
2000

3. Rivals launch in Manchester

Author

Crawford, Anne-Marie

Subjects
Associated Newspapers Holdings PLC -- Marketing, Guardian Media Group PLC -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Periodicals -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Two major newspaper publishers have locked horns in Manchester in a battle for the lucrative daily free sheet market by launching competitive titles on the same day. The tussle is [...]

Published
1999

4. Less isn't always more Printing two versions of a newspaper is costly. Which is why Continental publishers have downsized in a different way

Author

Zwillenberg, Paul

Subjects
Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Banking, finance and accounting industries, Business, Business, international
Abstract

They say that small is beautiful. The latest circulation figures for the smaller, tabloid-sized Independent, suggest that editor Simon Kelner may have found his proprietor a silver bullet. Hot on [...]

Published
2003

5. The editors

Author

Syedain, Hashi

Subjects
Daily Express Inc. -- Marketing -- Management, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Company business management, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Despite recent initiatives, the Daily Mail continues to frustrate attempts by the Daily Express to lure back readers. Hashi Syedain asks the Express's editor how it can regain lost ground [...]

Published
1993

6. A matter of Fakt

Subjects
Newspaper publishing -- Services, Newspaper publishing -- Management, Tabloid newspapers -- Services, Tabloid newspapers -- Marketing, Tabloid newspapers -- Management, Company business management, Company marketing practices, Business, Business, international
Abstract

A report on a new tabloid newspaper Fakt, threatening Poland's struggling dailies saddled by a stagnant economy and falling ad revenues as faced by Fakt's aggressive marketing strategy is presented. Efforts by other newspaper dailies like Agora and Gazeta to fight back are outlined showing that despite the problems, Fakt will not be able to dismiss its Polish competitors easily but will affect them badly.

Published
2003

7. Softer options: newspaper owners start positioning for 1997

Author

do Rosario, Louise

Subjects
Ming Pao Enterprise Corp. -- Product introduction, Hong Kong Today (Newspaper) -- Marketing, Newspaper publishing -- Product introduction, Tabloid newspapers -- Marketing, Business, Business, international
Abstract

Hong Kong's Ming Pao newspaper group started a new Chinese-language tabloid paper, Hong Kong Today, in Nov 1993. Ming Pao Chmn Yu Pun-hoi hopes that the $15.3 million tabloid will be politically acceptable to the Chinese authorities after reunification in 1997 as well as appealing to Hong Kong's people. However, the paper may have trouble establishing a niche since Hong Kong already has over 60 Chinese newspapers. The paper will try to overcome this obstacle with a toned-down imitation of British tabloids and their sensationalistic coverage of crime, sex and show business.

Published
1994

8. Today sets agenda for a brand of tomorrow

Author

Beale, Claire

Subjects
Bainsfair, Sharkey & Trott -- Contracts -- Marketing, News International Ltd. -- Marketing -- Contracts, Today (Newspaper) -- Marketing -- Contracts, Advertising agencies -- Contracts, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing -- Contracts, Company marketing practices, Contract agreement, Advertising, marketing and public relations, Business, Business, international
Abstract

Today has called on BST to give it an image, but advertisers want a circulation that hits one million Today has an image problem -- it doesn't have an image. [...]

Published
1993

9. Populars: more quality less quantity

Subjects
Tabloid newspapers -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

At the start of 1989 the Sun, Daily Mirror/Record and the Star sold nine million copies a day between them. The latest half-year average shows that total has now dipped [...]

Published
1992

10. Westminster's first Yorkshire Sunday

Author

Bidlake, Suzanne

Subjects
Westminster Press Ltd. -- Management -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Management -- Marketing, Advertising, marketing and public relations, Business, Business, international, Company marketing practices, Company business management, Management, Marketing
Abstract

Regional newspaper group Westminster Press may launch its first Sunday paper in Yorkshire as early as August. England's biggest county has no regional Sunday, but competition is hotting up. Sunday [...]

Published
1992

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